group name : mark & ting basma abdelnasser krzisiek tkaczew serena dal molin marika genovese...
DESCRIPTION
L’Oréal Products L’Oréal Luxe : Its international brands incarnate all the facets of elegance and refinement in three major specializations: skin care, make-up and perfume. L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites. Consumer Product Division : The Consumer Products Division makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels – hypermarkets, supermarkets, drugstores and traditional stores. These brands offer a wide range of coloring products, hair care, makeup and skin care. Professional Product Division : The Professional Products Division distributes its products in salons worldwide. The division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service. Active Cosmetics Division : The Active Cosmetics Division brands meets a range of different skin care needs from normal to blemish-proned, in healthcare outlets worldwide, including, pharmacies, drugstores, and medi-spas.. Thanks to its highly complementary brands the division is the world leader in dermocosmetics.TRANSCRIPT
GROUP NAME : Mark & Ting
BASMA ABDELNASSER
KRZISIEK TKACZEW
SERENA DAL MOLIN
MARIKA GENOVESE
MAURO COMELLATO
NICOLA COSTA
THE HISTORY
1909-1956: The first steps, constructing a model
1957-1983: «On the road to the Grand L’Oréal»
1984-2000: Become number one in the beauty industry
2001-Present day: Diversity of Beauty worldwide
L’Oréal Products L’Oréal Luxe: Its international brands incarnate all the facets of
elegance and refinement in three major specializations: skin care, make-up and perfume. L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.
Consumer Product Division: The Consumer Products Division makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels – hypermarkets, supermarkets, drugstores and traditional stores. These brands offer a wide range of coloring products, hair care, makeup and skin care.
Professional Product Division: The Professional Products Division distributes its products in salons worldwide. The division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service.
Active Cosmetics Division: The Active Cosmetics Division brands meets a range of different skin care needs from normal to blemish-proned, in healthcare outlets worldwide, including, pharmacies, drugstores, and medi-spas. . Thanks to its highly complementary brands the division is the world leader in dermocosmetics.
THE BRAND’S PORTFOLIO
SOME FINANCIAL DATA
GROUP’S ORGANIZATION
CORPORATE SOCIAL RESPONSABILITY
• “Together we will make beauty sustainable. Together we will make sustainability beautiful.” beauty of protecting the environment and biodiversity, the beauty of supporting communities and providing security for employees, the beauty of delivering desirable and sustainable products for women and men.• Innovating sustainably: innovate to realize products with
social and environmetal benefit • Producing sustainably : reduce environmental footprint by
60%• Living sustainably: empower every consumer to make
sustainable consumption choises• Developing sustainably: realize success and sharing it with
employees, suppliers and communities
CORPORATE SOCIAL RESPONSABILITY
MISSION, VISION AND VALUES MISSION: “L’oréal, offering beauty for all” through a
universalisation strategy.They aim at delivering quality products to clients, while protecting employees and preserving the environment.According to L’Oréal, Beauty is universal and it represents a language, a science and a commitment.
VISION: is to “win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires” and others…Beauty for all, beauty for each individualObserve local beauty customsFacilitating access to cosmetics productsAccelerate the regionalisation of their expertise
VALUES: Passion, Innovation, Entrepreneurial spirit, Open-mindness, Quest for excellence, Responsibility
Values-Based Matrix (VBM)
Mind Heart Spirit
Mission“Beauty for all”:Provide the
best in cosmetics innovation to everyone
around the world
High quality products for
everyone all over the world
Make individuals self-confident, helping them express their personalities
Preserve the beauty of the
planet and supporting local
communities
Vision“because I’m worth it”
meet the infinite diversity of consumer’s beauty
needs and desires
In the attempt to Win over another
one billion consumers around
the world
Understand the difference among the local markets
through multi-cultural innovation
Responsible innovation:
Product safety, environmental
respect, science and ethics together,
innovation adapted to global diversity
ValuesPassion, Innovation,
Entrepreneurial spirit, Open-mindness, Quest for excellence, Resposibility
Quest for excellence and
desire to surpass ourselves to be
able to provide the best for our consumers
It is recognized by the Ethisphere Institute for the
fourth time as one of the World’s Most Ethical Companies
L’Oréal supports the United Nations
Global Compact that encourages the
integration of social, environmental and
governance principles in
business activities.
REFERENCES• www.loreal.com• Rothaermel F.T., 2013, Strategic Management: Concepts,
McGraw-Hill• Kotler P., Kartajaya H., Setiawan I.Wiley & Sons 2010,
Marketing 3.0: From Products to the Human Spirit• http://www.loreal.com/popinVideo.aspx?videoID=119347