Project Two

Listening and Observing

Location

//

219 Eldridge St(corner of Stanton)New York, NY 10002

J & F Deli and Grocery

The Variables//

(owner/staff + clients)community

+ (inside bodega + outside bodega)environment

=

that’s what we are finding out!

The Interviews//ListenWhat? Where? When? How? How much? How often? Since when?Like it?

Change it? Improve it?Hate it?etc. etc. etc.

The Interviewees//

- 5 men

- All have lived in the Neighborhood their whole lives.

- All are of Puerto Rican or Dominican heritage.

- They either work at the bodega or shop there everyday.

Interview one//Roberto Teilera

Roberto Teilera, Dominican Republic

Q. - How often do you Shop here?A. - EverydayQ. - What’s your Favorite thing to eat here?A. - Budweiser Beer, loves the beer more than anything

in the entire store.Q. - What’s your Favorite thing to eat here?A. - Breakfast- eggs, bacon, toast Q. - What else do you buy here? Any groceries?A. - No. Only Beer.Q. - Would You Want Any healthier choices in the bodega?

A. - No, he doesn’t want any healthier choices

Interview two//Martin

Martin- Puerto Rican

Q. - How often do you Shop here?A. - 3 times a dayQ. - What’s your Favorite thing to eat here?A. - Breakfast- eggs, bacon, toast Q. - What do you buy here?A. - Juice Drinks- Orange Juice, Grapefruit Juice,

Cranberry, etcQ. - Would You Want Any healthier choices in the

bodega? A. - He misses grapes.

Interview three//Alberto

Alberto- Dominican Republic

Q. - How often do you Shop here?

A. - Everyday.

Q. - What.s your Favorite thing to eat here?

A. - Rice and Beans, Roast Beef Sandwich.

Q. - What do you buy here?

A. - Rice and Beans, Soda.

Q. - Would You Want Any healthier choices in the bodega?

A. - Would want better bananas, doesn’t like the ones there.

Interview four//Owner- Roberto Rodriguez

Owner//Robert Rodriguez- Puerto Rican

Q.- What type of Food you say brings in the most profit?

A.- Rice and Beans , Snapples, chips, candy,etc.Q.- When did you start running this bodega?A.- 5 yearsQ.- Do you feel that if there was a integration

of healthier food such-as fruits and vegetables, that you business would benefit from it?

A.- maybe, but the chips and stuff make money. I need money.

Q. - What is your relationship like with the vendors that help bring the products into this bodega?

A. - Its good, I work with my family and friends. What more could you ask for?

Q - The type of customers that come in and out of here are American Spanish.

A. - If I had the chance to renovate, I wouldn’t, because it loses business. I have never close in 14 years.

Q. - If you were to have healthy food , what you want to provide?

A. - probably Apples and Oranges . I mean everyday new fruit comes in?

Video Interviews//

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Inside the bodega//ObserveHow is the stock arranged? Does the produce look fresh?What is the first stock that you see when you come in?-etc. etc. etc

The produce//- Fruits (Plantains,Oranges,Bananas) are stored in

boxes. In which they are going old quickly. One costumer complained about the quality of the bananas. Another wanted a bigger variety of fruits.

- Vegetables are in the in a display refrigerator, but they are piled up and unorganized.

Snack Food//- The bodega is stuffed with snack food that piles up

next to the counter.- There is a variety of chips, cookies, crackers, etc.- All these products are individually wrapped.- Positioned at the most prominent spots around the

counter and the entrance of the bodega

- It can be assumed that the snack foods are some of the most popular poducts sold at the bodega.

Beverages//- Soda’s and other non-water soft drinks are placed in

especially prominent, at eye level, in the refrigerators.- Water is situated in the back of the bodega. It is not

something that is in the costumers eye field when entering the store.

- the bodega offers a wide array of cheap bears, that are mostly located in the front of the store.

The Atmosphere//- Everybody was very friendly.- Most costumers were men. - You could observe that the people that shop at the J&F bodega

were there everyday. This implies that the bodega is a kind of hang out.

- the bodega is well integrated in the neighborhood community that is located south of Stanton.

- This neighborhood is mostly Puerto Rican or Dominican.

The Tools//- A camera that is small enough

to not get too much attention.

the camera should also have a

video function in order to record

video interviews.- A traditional set of pen and paper

to make quick notes and to write down observations and answers from

the interviews.