Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Observing + UnderstandingFacts & Findings for a Future

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

The Search

An expansive search...

before we narrow in.

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

The Search

Bodega A Bodega B Bodega C Bodega D

Ellen Joyce Sam Soojin

5 Researchers

5 Bodegas in L.E.S.

Rostislav

Bodega E

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

The SettingMedian Household Income

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

The SettingCommunities of Color

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

The SettingYouth Population

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

The SettingLand Use

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

The SettingSchools

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Bodega AChrystie btwn Houston & Stanton 

• Sandwiches• Bananas, potatoes, tomatoes, lettuce,

apples, onions, lemons

Offerings• Soda, Beer• Pasta Sauce• Cigarettes 

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Bodega A

Outdoor Ads

Chrystie btwn Houston & Stanton 

• Cigarettes - NewportsIndoor Ads

• Miller Light (6)• Budwiser (1)(not pictured)

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Bodega A - Space

Adaptive

Structural

Chrystie btwn Houston & Stanton 

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Bodega A - InterviewChrystie btwn Houston & Stanton 

Interviewee

Sam: Do you have a lot of fruits here?

Cashier: Huh?

Sam: Fruitas? Teine muchas?

Cashier: Oh, not that much. But some.

Sam: What do people like the most?

Cashier: Sandwiches!!

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Bodega B2nd St. & Avenue C

• fresh fruits and veggies (bananas, avacados, apples, melons, oranges, cucumbers, lettuce, onions, potatoes) at the entrace of the deli.

• rack of packaged fruit salads and smart water juices outside.

• healthier drinks

• "healthier" variety of chips (kettle cooked/baked)

• sandwich/prepared food area:

• sushi, sandwiches, wraps, etc.

• wine and beer section in the back.

Offering

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Bodega B - Space2nd St. & Avenue C

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Bodega B - Interview2nd St. & Avenue C

Goes to Whole Foods, Doesn't really shop at Bodega but she lives across the street so it is most convenient for her. She does believe that Adhina's has healthier foods, but she believes other groceries and bodegas around her have fresher and cheaper food.

appx 55 year old woman

"we just stopped in for snacks. and this bodega is surprisingly more healthy than other ones" "they have fresh fruits and veggies, but i bought some hummus and carrots," (the other girl just bought some aloe juice)

two girls around the age of 20 

"i just pass by here when I jog and i pick up a clif bar and water after my jog is over"

male, 30 year old jogger 

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

The Selection

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Stop 1 DeliRidge St. & Stanton St.

• cereals

• canned goods (soups, tuna)

• chips

• muffins

• icecream

• detergents

• bananas

• hot sandwiches (boars head, bacon egg and cheese

Offerings

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Stop 1 Deli

Outdoor Ads

Ridge St. & Stanton St.

• Cigarettes - NewportsIndoor Ads

• Miller Light (6)• Budwiser (1)(not pictured)

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

Adaptive

Structural

Stop 1 DeliRidge St. & Stanton St.

Parsons The New School for DesignSCHOOL OF DESIGN STRATEGIES IDp Lab/Co-operative

The Stories

"I come here because it's in the area and close to where I live. It's cheaper food and they accept food stamps which is a great thing."

middle aged hispanic woman

"I come here because it's in the area and close to where I live. It's cheaper food and they accept food stamps which is a great thing"

middle aged hispanic woman