greensboro google plus for business

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Why Google+ Local Can Grow Your Local Business Google+ Local Overview

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In this presentation, we will talk about some of the common problems that many small businesses today are facing, as well as how Google+ Local can help you overcome those barriers.

TRANSCRIPT

Page 1: Greensboro Google Plus for Business

Why Google+ Local Can Grow Your Local Business

Google+ Local

Overview

Page 2: Greensboro Google Plus for Business

Table of Contents

Dilemmas & Overcoming Barriers

What is Google+ Local

Google+ Local Benefits & Facts

How We Can Help

1

2

3

4

Page 3: Greensboro Google Plus for Business

About Me

Terry Power

Professional Local Marketing Services

Specializing in Powerful Online Strategies That Get Results!

(336) 310-9322

www.TriadInternetMarketing.com

Page 4: Greensboro Google Plus for Business

Business Dilemmas

Page 5: Greensboro Google Plus for Business

Traditional Marketing Costs

Are Some of the Expensive Traditional Marketing Methods

Losing Their Effectiveness?Yellow Page Books

Newspaper AdsTV CommercialsRadio Ads

Page 6: Greensboro Google Plus for Business

Your Competitors

Are Your Competitors Taking Your Fair Share

of the Market?

More Local AttentionMore Repeat BusinessBetter Marketing

Page 7: Greensboro Google Plus for Business

Technology

Are You Having Trouble Implementing New-Age

Marketing Strategies that Can Help Grow Your

Business?

Online MarketingMobile MarketingSocial Marketing… and MORE

Page 8: Greensboro Google Plus for Business

Overcoming Barriers

There IS Hope: Put your business in front of your

target audience

Spend your marketing dollars where they can yield the best returns

Utilize the power of online marketing to stay connected to your local market

Page 9: Greensboro Google Plus for Business

Overcoming Barriers

One Way to Accomplish This is by Claiming & Optimizing Your Google+ Local Listing!

Page 10: Greensboro Google Plus for Business

What is Google+ Local?

Google+ Local is a business-related platform that focuses specifically on companies and their locations…

It is a keyword-based business directory that pulls up businesses that local consumers may be looking for…

It’s a critical piece of local search engine optimization process.

Page 11: Greensboro Google Plus for Business

What Does it Involve?

Optimize Your Profile

Claim & Complete Your

Profile 100%

Add Company

Details

Ask Customers for Reviews

Monitor Reviews

Add Great Content

Page 12: Greensboro Google Plus for Business

How Does it Work?

1. An online user types their location AND a keyword for something they’re looking for into the Google search engine(a product, service or company name)

1. Google+ Local results will come up – listing many different businesses that fit the description

1. It shows a map detailing location, hours of operation, phone numbers, addresses, links to their websites, and more

It’s the NEW Yellow Pages!

Page 13: Greensboro Google Plus for Business

Benefits of Google+ Local

Page 14: Greensboro Google Plus for Business

Benefits of Google+ Local

Draws in local consumers who are searching for your type of product or service

When a search has local intent, the Google+ Local results usually appear at the top of the page

Strengthens your brand by having your company logo, photos, videos, and social interaction etc.

Gives you a way to present potential customers with special offers, coupons, and promotions

Page 15: Greensboro Google Plus for Business

Local Search Facts

97% of Consumers Search for LOCAL Products, Services or Businesses Online

20% of All Computer Searches are LOCAL

95% of All Mobile Searches are LOCAL

Most of Them Take Some Type of Action by Visiting or Contacting Businesses

Page 16: Greensboro Google Plus for Business

Local Search Facts

Many Consumers Never make it Past the First Page of Search Engine Results

72% of Consumers Said They Trust Online Reviews as Much as Personal Recommendations

Page 17: Greensboro Google Plus for Business

Here are the 3 Main Problems:

Your company’s listing is unclaimed and incomplete

Your company’s listing is buried on page 6 or higher with relevant local keyword terms

You have 2 reviews – one good and one negative, which could hurt credibility

Potential Profit Leaks

Page 18: Greensboro Google Plus for Business

Here are Your Competitors Listings

Page 19: Greensboro Google Plus for Business

Here Why Theirs is More Profitable:

Consumers will see their listing before they see yours due to higher rankings

They have all of the pertinent information that consumers would be looking for during a search

They have several positive customer reviews that will grab more attention than your listing

Competitor Analysis

Page 20: Greensboro Google Plus for Business

Consequences

Pitfalls of Not Using Google+ Local:

You miss out on an opportunity to generate new local leads

You miss out on an opportunity to gain more online exposure for your brand

You let your competitors out-do you in terms of trust and credibility

Page 21: Greensboro Google Plus for Business

What Next?

Who?

What?

How?

When?

Where?

Help!

Create a plan to claim and complete your Google+ Local profile

Incorporate conversion-boosting features such as videos, photos, images, special discount offers, etc.

Make sure your listing is well-optimized to show up higher in the search results

It’s TIME TO Really Go Local!

Page 22: Greensboro Google Plus for Business

How We Can Help

Help You Claim and Optimize Your Google+ Local Listing

Analyze Your Competition

Help You Generate More Reviews from Your Customers

Provide Ongoing Maintenance and Support of Your Google+ Local Listing

Page 23: Greensboro Google Plus for Business

Our Special Offer

For a LIMITED-TIME, we can setup your Google+ Local listing for just $197

(normally: $397)

On-going Maintenance for just $97/month(normally: $197/month)

Offer Ends on March 1st 2014

Page 24: Greensboro Google Plus for Business

Questions & Answers

If you have questions, please contact us !

Page 25: Greensboro Google Plus for Business

Contact Info

Terry Power

Professional Local Marketing Services

Email Us

(336) 310-9322www.TriadInternetMarketing.com