What Is Google Plus Local And

How Can It Help My Area Business?

Online And Digital Marketing

• As technology evolves, consumers

increasingly rely on the internet to point

them towards good products and

trustworthy services.

• Online and digital marketing is now an

essential advertising tool for any

company.

• If you are looking for an effective way to

promote your business, Google Plus

Local, a newly created online business

directory, could be the ideal solution.

What Is Google Plus Local?

• Google created Google Plus Local as a

way to combine its search engine, social

networking, and business directory

features.

• Google Plus Local's primary use is to

allow customers to search out and find

detailed information on local restaurants,

shops, and other services.

• However, by taking advantage of this

popular tool, businesses can use their

page as an effective advertising platform.

Your Page

• When you set up your company's Google

Plus Local page, you can include maps,

contact details, photographs, and other

important information.

• Your customers can use the page to rate

your company, write reviews, and add

photos.

• Your page will visible in Google search

results and on Google maps.

Zagat

• A key part of this business directory is its

Zagat ranking system.

• Zagat uses a 30 point scale to rate

different aspects of a company, like food,

decor, and service, from 'poor' to

'perfection'.

The History Of Google Plus Local

• Google Plus Local is based on its

predecessor Google Places.

• The most significant change with this

newer version is that it is completely

integrated with the 'Google Plus' social

network.

• In the short time the new social network

has been available it has gained over 100

million members and that number is

growing, making it a valuable and

relatively untapped marketplace.

• Here are just a few other changes that

have taken place:

The History Of Google Plus Local

• Your business's page will now be included

in Google's index, making it more visible

in searches.

• People's search results will be influenced

by their friends and family's previous

reviews and ratings.

• Through your page, you will be able to

respond and interact with comments and

customers directly.

• People using the Google social network

can share and post comments linking to

your business.

How Your Business Can Use Google Plus Local

• The primary benefit of this new service is

its ability to increase the profile of your

business.

• It also allows you to connect with your

customers on a more personal level.

• As with any form of advertising, to make

the most out of your Local page, you

need to develop a clear strategy.

• A concise plan of action should include:

Search Engine Optimization (SEO)

• As part of an official Google service, your

page already gets a boost in the search

engine's results.

• To make the most of the service, it is still

important to utilize SEO.

• By including relevant keywords, keyword

phrases, backlinks, inbound links, regular

updates, and other SEO content, you can

guarantee to improve your business's

listing placement.

Integrate Social Networking

• With over 100 million members, the social

network Google Plus is a valuable place

to engage potential customers.

• An individual's search results on Google

Plus are affected by the opinions and

ratings of their friends and family

members.

• By developing a tight knit and friendly

relationship with your customers through

your use of the social network, you can

dramatically improve your profile in the

local area.

Making The Most Of Zagat

• The customer ratings you are given will

be a very prominent part of your page.

• Unfortunately, even the best companies

get occasional bad reviews.

• By encouraging your customers,

whatever their opinions, to leave a review,

you can ensure that you get

representative overall results.

Dealing With Any Negative Feedback

• It is wise to develop a strategy that deals

with negative comments if they occur.

• Acting in a professional and engaging

manner to properly tackle any negative

effect a review could have will stop it

causing damage to your reputation.

• It could also help you to win back a

customer that would otherwise have been

lost forever.

What Results Can You Expect?

• After implementing an effective strategy

you can expect the following results:

Better Search Rank

• Statistics show that the majority of people

only visit sites on the first page of their

search results.

• Of that page, the top 3 results are far

more likely to be visited than any of the

others.

• By using Google Plus Local to get your

company's page into this prominent

position, you can guarantee increased

interest in your service.

What Results Can You Expect?

More Traffic To Your Website

• Once you have increased your search

engine rank, placing a link on your

Google Plus Local page to your official

business website will increase its traffic

and the number of customers/bookings

you get.

What Results Can You Expect?

Useful Information

• You could learn about the demographics

of customers using your account.

Through their data analysis, Google Plus

have learnt that:

• 58% of their users are male

• Their three biggest markets are the USA,

UK, and India

• Engineer is the most common profession

of their users

• Bangalore has the most Google Plus

users of any city in the world

How To Begin

Community Of Customers

• With its integration into Google's social

network you can build up a solid

relationship with your customers as well

as repeat visits.

• Providing prompt and friendly feedback to

any comments or reviews is just one way

you could do this.

How To Begin

• The world of internet advertising can be

very daunting for a small business.

• If you or your company has never tried to

implement a Google Plus Local strategy

before, there are many possible pitfalls to

run into.

• Adding content that yields a very low

search engine result or building up a bad

relationship with your customer are just a

couple of potential problems.

How To Begin

• If you would rather spend more time

running your business and less time

promoting it, hiring an online marketing

specialist is the ideal solution.

• Making sure that your company's Google

Plus Local page is in the hands of

professionals can not only improve your

earnings, but also help to ensure your

business's survival in the future.

To Get Started Contact Us Now!