Your Guide To Google Plus For Your Business

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In This Presentation:

• Part 1: How To Use Google+ For Your Local Business

• Part 2: How To Set Up Google+ For Your Business

• Part 3: Google+ Tips and Tricks

Part 1:

How To Use Google Plus For Your Local

Business

How Is Google + Different?

• Places a heavy emphasis on search engine optimization (SEO)– Unlike other social media networks – Google search favors sites that have

more social credibility from others• Google “+1s” weigh heavier than Facebook

“likes”

Why Should You Use Google + Now?

• To improve your ranking in Google search

• Because search results are now heavily influenced by Google+

• To increase relevant traffic to your site

• To have genuine interaction with potential customers

• Social Media IS public relations for smaller businesses– Need to create more brand awareness?– Hire someone new?– Launch a new product/line?– Starting a new campaign?

A New Social Layer• Google is integrating it’s social

network into your search results– By adding a social layer on top of search

results

• Every single person’s search results will be personalized based on what your social graph recommends

What You Can Do For Your Business

• Video integration

• Google Hangouts

• Categorize/organize with Google circles

• Customized marketing

• Measure & track specific posts with Ripples

Video Integration• YouTube is now fully integrated with Google+ Video

• Include this in your content marketing strategy• Video tutorials:

– How does your product work? How does your product impact customers’ lives?

• Weekly Wrap-up:– Create a short video of one interesting story/completed project.

• “AMA” (Ask Me Anything) Events– Great opportunity to build a community around your brand and to gain

exposure!– Great for customer feed back

• Reputation Management– Upset customer? Invite them to a Hangout and fix the situation. Then use

the session for a public relations/reputation management twist and promote.

Google Hangouts

1. Saves money on commuting/traveling for meetings• Consider traveling costs + cost of lost productivity

2. Allows more genuine interaction with customers

Basically a Skype group chat

• Live call with up to 10 people

• All shared photos and chats are stored so you can revisit at any time

• You can easily jump into a Hangout to:• Go over routine meetings/updates• Meet with clients/team members• Give presentations/webinars• Talk with customers• Conduct interviews• Provide live support• Product Demos

Google Hangouts Cont’d

• Party Mode– Events created in G+ have a built-in feature called

“Party Mode”– Allows people to automatically upload photos to a single

location that allows access to all attendees.• No more emailing and texting photos to each other!

• Photo Fun– The “Auto Awesome” feature includes filters and editing

tools that allow you to overlay text on your pictures, create a personalized meme or cover art

Google Hangouts Cont’d

Google + Circles• Circles have a public and private option

– Categorize and organize• Niches• Customers • Employees: Designers/Marketing/Research/Customer Support• Pages to follow• Teams • VIPs

– Recent event? Create a circle with all the attendees so everyone can find and follow each other. Hello Networking!

– You can customize posts for each specific circle (which only they can see).

Ripples• A Google + feature that allows you to measure

how successful your posts are

• Can be found by clicking the drop down menu on each post to find “Ripples”

• You can see who is sharing your content and how far the reach of each particular post was

According To Searchmetrics:

Recommendations through Tweets, Likes and Google +1’s account for 7 of the 8 most highly correlated ranking factors in Google

search results.

Timing Is EverythingAn app called “Google + Timing” calculates the best time to share your posts.

1. Analyzes engagement on your posts

2. Determines the best time to post

Part 1: RecapWhy you should use Google Plus for your business:

• To improve your ranking in Google search

• Because search results are now heavily influenced by Google+

• To increase relevant traffic to your site

• To have genuine interaction with potential customers

• Social Media IS public relations for smaller businesses

• To reduce travel & time expenses for meetings

• Google + is growing rapidly

• Joining gives you more online authority

Part 2:

How To Set Up Google Plus

How To Set Up Google+

Step 1: Set up a Gmail account

Step 2: Fill out your Google Profile– Note: The data will automatically be imported to your

Google+ profile.

– You can manage your visibility settings & contact details.

– You can also allow people to contact you via your profile

• Step 3: Create a Business Page– Under your profile photo, go to “All Your Google Plus Pages”

or go to: https://plus.google.com/pages/create– Pick a category for your business. (Options: Local business

or place; product or brand; company, institution or organization; arts, entertainment, or sports; other)

How To Set Up Google+ Cont’d

Step 4: Add Basic Information – Choose a name for your page and

link it to a website

Step 5: Begin Customization – Add a cover and profile photo– Add your business’ tagline under

“Story”• Keep this tagline consistent with the ones on

your other social profiles.– Fill in your contact information– Hit Finish– Go to “About” section of your

dashboard and fill in any additional information you wish to add• In “Story” section, keep in mind

keywords related to your business & what you do.

• In “Links” section, add links to your other social media profiles and business pages

How To Set Up Google+ Cont’d

How To Set Up Google+ Cont’d

Step 6: Create Circles – Niches– Customers – Employees:

Designers/Marketing/Research/Customer Support

– Pages to follow– Teams – VIPs

Step 7: Start Sharing Content

– Make posts interactive & engaging – Add photos, videos & links– You can customize what circles can

view each post

Part 2: RecapHow To Set Up Your Business Google Plus Page:

Step 1: Set up a Gmail account

Step 2: Fill out your Google Profile

Step 3: Create a Business Page

Step 4: Add Basic Information

Step 5: Begin Customization

Step 6: Create Circles

Step 7: Start Sharing Content

Part 3:

Google Plus Tips & Tricks

Google Plus Tips & Tricks

• *Word* = Word

• _Word_ = Word

• -Word- = Word

• Scroll down: space

• Scroll up: Shift + space

• Scroll down one post: J

• Scroll up one post: K

• You can add photos, videos or links to your posts by just dragging links directly to the share box

• Mention people in your posts by adding “+” or “@” in front of their name

• You can edit your posts by clicking the drop down feature in each post

Find Me On The Web:

Pinterest: http://www.pinterest.com/joannchedid/

Google+: https://plus.google.com/u/0/108461537119252334760/posts

LinkedIn: http://www.linkedin.com/pub/joann-chedid/16/5a4/159