Target Audience:This course is intended for people looking to create Ad listings in Google AdWords.Requirements:Participants should have a computer with Windows® and Internet Explorer 8 installed.

Description: Participants learn the concept that Google uses to manage AdWord campaigns, then they create an Ad and learn to manage and monitor a Google AdWord campaign.

Prerequisites:Basic computer knowledge is helpful.

Google AdWords

Computer Internet Explorer™8

What you’ll need:

You’ll also need an Internet connection.

Structure - Campaign 1Fill in the Following:Account:

Campaign:

Ad Group:

Ad Group:

Ad Group:

Structure Tips Have campaigns been properly named? Are campaigns split into Ad groups? Do you have only one theme per campaign

KeywordsFill in keywords and key phrases below:

Structure - Campaign 2Fill in the Following:Account:

Campaign:

Ad Group:

Ad Group:

Ad Group:

Structure Tips Have campaigns been properly named? Are campaigns split into Ad groups? Do you have only one theme per campaign

KeywordsFill in keywords and key phrases below:

Keyword Tips• Put yourself in your customer’s mindset• Match keywords to Ad’s text• Use Google keyword tool• Regularly review keywords• Use negative keywordsWriting Ad listing• Differentiate yourself from competitors• Grab attention• Create different Ads for different Ad groups

HeadlinesDo: Create headlines that focus on productDon’t: Create a headline based on company de-scriptionDescriptionsDo: Create description specific to why buying from company is beneficialDo: Use call to action words ‘Buy now’, ‘Sign up today’Don’t: Do not create a general description LinkDo: Link to a specific pageDon’t: Link to the home page of the website

Content Network• Google’s content network is large. • Certain administrators choose to run Ads on

their websites to generate revenue• If these administrators are in the same industry,

your Ads may potentially show up on their website

• Not only do Ads show up when users type in keywords into search

• Ads will also show up on relevant websites• Better themed Ads will have more success on

Google’s content network

Ad CreationCreate Headline:

Create Description:

Negative Match Option (Create list of negative keywords) Setting GoalsWhat is the goal of your Ad? Traffic? Sign Up? Revenue?

Notes:

Notes:

Vision of Green Hectares

Green Hectares Online

The Next Step to Bring One Farm to the World

The Green Hectares vision of “One Farm to the World” addresses the issues and the needs of the industry. The Green Hectares training and demonstration centre concept has three stages of development with each having distinct operations and facilities. Each stage of development will be designed to maximize opportunities by creating multiple use spaces. The flexibility of each space takes into account present day needs as well as the ability to shift into new program and service delivery as existing needs change and future needs emerge. The ultimate success of the centre will be realized when the three components of the Green Hectares vision are realized where there is sharing of fixed costs, economies of scale and the development of critical mass of participants. The three stages of development are;

- An Agriculture Enterprise and Conference Centre - A Demonstration Farm - Livestock and Competition Centre

Each stage of development will include an online component. Even in these preliminary days without the key elements of land and structures, Green Hectares has ignited the interest of young people in our industry. Green Hectares uses the social media tools of the day to engage youthful people wanting to advance agriculture as a way of life and that want to make a lifelong living in this industry. Green Hectares can become a unique centre that is instrumental in writing the next chapter in the agriculture revolution. Keeping true to the Green Hectares concept, the entire facility whether online or an experiential site will encompass the overarching themes of accessibility, community building and youth engagement.

With a strong business case completed, Green Hectares has begun rolling out programming in rural communities across Alberta. Bringing “One Farm to the World” is a grand vision that no doubt will require varied resources. We hope to find partners that can see the same vision at the project’s multiple stages of development. Green Hectares looks for partners that understand the need for education, dialogue and adoption of new ideas. It is essential that those that we work with have an understanding that community can include not only geography but interests and goals. Finding partners who understand that inclusiveness of all groups creates the best end results have been and will be the key for Green Hectares to unlock the potential of this growth industry.