google trends for digital marketing

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Content

•What is Google Trends?• Benefits of Google Trends• Importance of Google Trends in SEM•Working with Google Trends


What is Google Trends?Derived from Google’s search data, Trends is a numeric/historic representation of the relative volume of searches made on Google. It creates indexes that show trending instead of actual volume (a big difference between Trends and Keyword Planner); this data can be mined for actionable insights you just can’t get from Keyword Planner. orGoogle Trends is a helpful tool that can help you understand search patterns at a global, national or local level, as well as trending searches and the most popular searches in various categories ranging from different industry like apparel brands & retailers, blogs and car companies and many more.


Benefits of Google Trends The Power of Visual Presentation:One of the biggest differences in regards to Google Trends is that you will not see “static” and generic information, but rather how popular the term has been over the past few years. We can think of this as the “evolution” of a keyword or key phrase. As all of this data is provided to you in an easy-to-read graphical format, you can quickly determine which terms are getting the most hits and which ones have faded off of the radar.


Benefits of Google Trends Interactivity is Key:These are replaced by colour-coded graphs, bar charts and even interactive maps which will show you the countries that employ a certain term the most. As opposed to statistics and percentages, you can enjoy a real “visual” feel. What may have taken you a great deal of time to interpret can now be understood in a matter of seconds.


Benefits of Google Trends Relative Popularity:Another interesting fundamental in Google Trends is that you are able to see particular popularity of a term over time. By knowing which are the most popular during a relative time frame, you will be able to better increase your exposure within the search engine. More targeted keywords naturally equate to a greater number of inbound hits to your website.


Benefits of Google Trends Knowing Your Competitors:• Another attribute of Google Trends is that you will be able to view the

popularity of your competitors over time. Google Trends gives you the clarity and the insight that are both necessary to understand how you stack up in comparison to others within your marketplace. In this past, this would have been quite time consuming while the results would be intuitive at best. If you are interested in developing a better understanding of your audience and competitors, Google Trends is an excellent tool to employ.


Importance of Google Trends in SEM?• Google Trends is a valuable tool for Search insights but don’t use it in

a vacuum; it’s best when you in tandem with other online marketing tools like SEMrush, AdWords and Google Analytics.• You know all about your products and you’ve researched your

customer but you need to pair your knowledge with how people are actually searching.


Working with Google Trends

When performing a search on Google Trends, you have the option to set four variables or parameters (default shown in bold):• Web Search – Image search – News Search – Product Search –

YouTube Search• Worldwide – Option to choose a specific Country• 2004-Present – Past 7 Days – 30 Days – 90 Days – 12 Months-

Choose a Year• All Categories – Arts & Entertainment – Autos & Vehicles –

Beauty & fitness – Books & literature – Business & industrial – Computers & electronics – Finance – Food & drink – Games• Provide Real Time Data -


You can compare up to five search terms or groupings at one time, with up to 25 search terms in each groupingFor example:

• pen + pencil + paper (grouping 1)• stapler + tape + notebook + ruler (grouping 2)• eraser + paper clip (grouping 3)By using the + sign between your search terms you are telling Google that you want to include searches for pen or pencil or paper.


About Trends Graphs

When you search for a term on Trends, you will see a graph below the term showing its popularity over time. Hover your mouse over the graph to examine different points on the graph.

• Numbers on the graphThe numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100. Each point on the graph is divided by the highest point and multiplied by 100. When we don't have enough data, 0 is shown.


Bars next to the chart

When comparing two or more items, bars appear next to the chart. The bar height represents the average of all points on the graph for that search term.

Downward sloping linesA downward trending line means that a search term's popularity is decreasing. It doesn't mean that the absolute, or total, number of searches for that term is decreasing.


Trends forecasts

When you look at a graph for a term over time, you’ll see the option to check the Forecast box. This forecast shows how popular the term is expected to be in the near future. These forecasts are only estimates, not exact predictions of future values.How forecasts are determined?To predict the popularity of a term in the future, Trends looks at how many people searched for that term in the past. Trends doesn’t take into account the context of the search term or its category.Why certain terms don’t have forecasts?Trends doesn’t show forecasts for terms that are particularly difficult to predict. Also, if a short time range is chosen for the term, it can be difficult for Trends to generate enough data or history for the term you entered.


10 things Google Trends does that the Keyword Planner, and most other keyword research tools, can’t do.

• Can return data that real people want to look at, regardless of their affinity for data. All Google Trends reports are completed with a series of vibrant, color-coded line graphs, bar graphs, and interactive maps that can be downloaded and embedded with HTML into web pages -- not black and white lists of numbers.


Shows relative popularity of a search term over time – not total search volume. The numbers given are always relative to one another, the region, the time frame, and the highest point on the chart. All numbers are shown normalized using a 1-100 scale with 100 considered peak search volume.


Can be used to analyze a single query, or to generate an interactive line-graph that compares up to five queries at a time.


Retrieves data for queries reaching as far back as 2004, or can be set to show a specific month-to-month date range or a pre designated option like “the last 7 days.” Date ranges cannot be narrowed more specifically by weeks or days .


Shows you where media coverage happened so you can see direct correlations between media coverage and drops. Media coverage is designated with a capital latter above the time in which it was published, and the title of the article and the publisher are both revealed when the mouse is hovered over the letter.


Specifically does not include in its returned data repeated queries from a single user over a short period of time.


Groups together searches that it infers to mean the same thing, like misspellings or even queries that refer back to the Trends query being searched without directly mentioning it.


Offers marketers insight into terms that show trending changes in consumer interest. This rising related query data is different from the related query data you see returned in other keyword research tools because it reflects terms that have grown significantly in popularity over a given time period when compared to a preceding time period – not just impartial current volume numbers.

Automatically shows 10 related searches in the web browser, but also offers the option to download many more in a CSV format.

Gives marketers insight into the perceived health of their own brand, and the health of their competitors’ brands, by retuning line graphs that map out the popularity of navigational searches for brand names against time and against one another.


Conclusion:So from all these we can conclude that basically Google Trends helps to find out trending topics, and to compare trends between different topics and keywords by breaking down trends into country wise and also gives you peek of the ‘rising topics’ that you can use to get ahead of the keywords and find out what specific topics are getting a lot of press and attention.


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