Google Marketing Tips

SEO is a major pillar of Google Marketing

It’s the foundation for Google’s indexing & ranking criteria

Steps in an SEO campaign include:

Website analysis XML Sitemap Keyword

Research

Site Structure Creation Linkbuilding Content

Creation

Updating with Google Algorithm

Changes

Google Adwords for instant traffic

Adwords is a Pay-per-click (PPC) advertising platform

Businesses only pay for ads users click on – So work on SEO organic

search!

Google Adwords allow clients to:

Use targeted keywords

Place ads near relevant

search results

Target local audiences

Use mobile ads

Access real-time updates

Local SEO is a must for Google Marketing

Local SEO: Helps businesses gain more conversion rates from local

customers

It’s useful for businesses with multiple locations

Ways to improve rankings and local traffic:

Optimizing content for local name

Individual location pages

Listings on Google Maps

Search apps like Yelp

Multiple listings in business

directories

Options for customer reviews

Mobile Responsiveness

Google considers mobile-friendly websites in rankings

Things that determine a website’s mobile-friendliness:

Mobile-friendly tagsSoftware

compatibility with mobile devices

Ready to read text without zooming in

Easy to click links with proper spacing

Google Marketing by Webimax

Learn more about Google Marketing by Webimax. Through Local SEO, digital ads and converting your site to being mobile adaptive, your site will be more ready to start rising in Google.