NEW MARKETING TREND : GOOGLE GLASS

NEW MARKETING TREND : GOOGLE GLASS

1. GOOGLE GLASS CONCEPT2. IMPACT ON THE WAY OF MARKETING3. LIMITATIONS OF THIS MARKETING TREND4. GOOGLE GLASS FUTURE

TABLE OF CONTENT

The original idea comes from Steve Manns Digital Eye Glass (Eye Tap) (1981)It is a project glass: an augmented reality head mounted display (HMD)The concept is revolutionary as it provides hands-free displaying information

1. GOOGLE GLASS CONCEPT

http://www.slideshare.net/jaseelashajahan/jas-glass3

CREATORSteven Mann (born in 1962) is a researcher and inventor best known for his work on computational photography, particularly wearable computing and high dynamic range imaging.

FEATURESTiny & PowerfulMenuRemindersWeatherTravel AlertsGoogle Glass Voice InputTake photos & videosGet location On- The- GoInterior MapEasy Sharing

Functionalities say " take a picture " to immediately take a picture In the same vein, you can record what you are seeing these photos or videos can be shared with friends / contacts get a GPS guide your route directly superimposed on what you see (the principle of augmented reality )record an audio message to send Ask an encyclopedic information , such as year of construction of the monument in front of you , you 'll have the answer immediately in front get an instant translation of a phrase that you dictate

To use these glasses , you have nothing to do, or just talk to them !

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PRODUCT DETAILS

CameraIt has a front facing video camera with which photos and videos can be taken in a glimpse Photo 5MP Video 720p

Eye Tap TechnologyEyeTap is a device that is worn that is worn in front of the eye that acts as a eye to record the scene availabe to the eye as well as a display.

Augmented RealityAugmented Reality is a live, direct or indirect, view of a physical, real world environment.Real world environment are augmented bu generated sensory input such as sound video, graphics or GPS data.

Speaker Conduction tranducerGoogle Glass are designed to be hands free wearable device that can be use to make or receive call too.A Speaker is also designed by the ear.

BatteryOne full day of typical use. Videos, photos are more battery intensive

DETAILS

Generally speaking, simply, Glass brings the precision of Internet advertising to the physical world. A passing bus, for example, might show one person an ad for McDonalds and another person an ad for the Gap.The introduction of Glass is undoubtedly a milestone in the evolution of human-computer interaction Glass also holds the potential for employers to literally see the world through the eyes of their employees.It has the potential ability to show us a "day in the life of a client. Google Glass goal is to understand the lifestyle of consumers in order to obtain a real benefit and the pressure to make decisions in their purchase, for example.

2. IMPACT ON THE WAY OF MARKETING

Indique en quoi cet outil peut changer le marketing traditionnel ( recherche comment il pourrait tre utilis (publicit sur les lunettes, recherche illimite en continu, prsentation powerpoint avec le texte sous les yeux, etc)Indique ce quen pensent certains marketers ou entreprises (seulement les avis positifs dans cette partie : citations)Indique galement si des prototypes ont dj utiliss et les retours positifs (uniquement) donns.

http://www.youtube.com/watch?v=hOPWsh-DFUs#t=136 Parodie

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2. IMPACT ON THE WAY OF MARKETING1. The Small Screen will force those to adapt to space constraints2. Less browser changing3. Less switching of applications4. A Greater need for voice recognition technology5. Smart phones & websites racing to integrate6. New advertising7. More eye-movement focused applications8. Social Media will need to adapt9. GoPro will suffer10. SEO will change yet again

Revolutionary product

A REVOLUTIONARY PRODUCTGoogle Glass is a futuristic gadgetIncredibly compellingEasy to wear and use Fast access to videos, documents, chats and so oneA based computer to reside in your eyes A useful technology for all kinds of disables people4G Technology

A futuristic product which has defectsCan be easily broken or damaged. Create a visual confusion Can be used only in metro citiesPrivacy of people may breach with new glasses

3. Limitation of this marketing trends Google Glass is a high-tech product. We are no longer in the field of innovation, but in that of the technological revolution, all our lives will also be affected by negative effects:loss of confidentialityWe can loss in 2 worlds virtual and real and not make the difference between bothtransmission compromising information to third partiesif someone decides to shoot you without you knowingdata can be stored on Google's servers for the rest of your life.

Full wiretapping scandal, the arrival on the market of Google Glass causes many fears, especially on the security of private data. Indeed, the real question is regulating the use of personal data are a very attractive target.International fears: On the other hand, faced with international bodies, these initiatives of international cooperation between supervisory authorities for data protection have become essential to share a common analysis and agree on coordinated solutions for the benefit of all people.

LIMITATIONS OF THIS MARKETING TREND

Possible Sanctionsthe CNIL, French organization, may impose a fine of up to $ 150 millions euros Google.

In case of recidivism, the addition could climb to 300 million euros ... a drop in the ocean of 8.12 billion euros of profits made in 2012.

However in case of dispute within the legislative framework of the European Union, the note would be much salt ... It could amount to 2% of turnover is 760 million euros on the basis of activity in 2012. This framework is not clearly formalized a European sanction remains very hypothetical.

Less than two weeks ago, Seattles 5 Point Cafebecame the first known establishment in the United States to publicly ban Google Glass, the highly anticipated augmented reality device set to be released later this year.The No Glass logo that the caf published on its website was developed and released (under a Creative Commons license) by a new London-based group called Stop the Cyborgs.

How Google Glass could make an individual's flight experience easier and more enjoyable?

Google Glass informing you of how many spaces are left in an airport carparkUpdates based on whether your flight is on time or notPre-flight options such as selecting your own seatingWhen on your flight - providing Google Glass could be used - you could potentially use Glass to map out the land beneath you so you can get a sense of the geography around your current location23

Glass now is the first step to an even bigger new marketing trend: the Augmented realityWhen AR would be possible with Glass and when anyone would be able to get it, we will know the lasting value of this technology. The possibilities are unlimited and the customers will decide what works or not.

4. THE FUTURE OF AUGMENTED REALITY

http://www.techradar.com/news/world-of-tech/2020-vision-the-future-of-google-glass-1190832/2#articleContenthttp://www.slideshare.net/MartaRauch/augmented-reality-and-google-glass24

THE FUTURE OF AUGMENTED REALITY

http://www.techradar.com/news/world-of-tech/2020-vision-the-future-of-google-glass-1190832/2#articleContenthttp://www.slideshare.net/MartaRauch/augmented-reality-and-google-glass25

FOR THE MEDICAL INDUSTRYAccenture did an experiment with Philips' medical division to create an app for medical professionals displaying patient data in real time. This is a very helpful tool for the physician as it doesnt have to check vital signs every second and we know how much seconds matter.

THINKING CONCEPTS FOR THE GLASSFUTUREIMPROVED EDUCATION FOR KIDSIt is an excellent tool to illustrate many different concepts. It facilitates researches and can illustrate facts with videos, pictures or even Google map if having a geographic class.

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THINKING CONCEPTS FOR THE GLASSFUTURECITIZEN JOURNALISMThe future of a new field: citizen journalismThe Glass will enable instant videos or pictures of any news worldwide. Eyewitness accounts that can be instantly uploaded or streamed to our TVs, mobiles and web browsers. Like Twitter, but for news video.Video filmed with Google Glass distributed prototype

http://www.youtube.com/watch?v=4isOSntnpo827

THINKING CONCEPTS FOR THE GLASSFUTUREA ROAD TOWARDS AUGMENTED REALITYGoogle glass is a first step towards the concept of Augmented reality.According to some IT specialists, with a depth camera attached to Google Glass you could virtually try a ring on your finger by just looking at it in few years.Another company launched a first prototype for Augmented reality : Meta Space Glasses FIRST AR VIDEO CULTURAL GAMES FOR GLASS"Imagine visiting the site of the battle of Waterloo. You begin by reading about what happened during the battle through the glasses and then you have the opportunity to play a game set within that context. Maybe you can even try to change the outcome of the battle in some way."

Meta Space Glasses: First prototype of AR

https://www.youtube.com/watch?v=b7I7JuQXttw28

THINKING CONCEPTS FOR THE GLASSFUTUREGoogle Glass: what ideas have been enabled because of it ?

IMMEDIATE TRANSLATIONDocomo glasses proposes a prototype of glass enabling immediate translation, one of the features which will be integrated in the first commercialised Google Glass.

http://singularityhub.com/2013/10/28/docomo-shows-glasses-that-translate-foreign-languages-right-in-front-of-your-eyes/29

CONCLUSIONGoogle Glass its hand free technology by Google. Google is user friendly so that features of glass fulfill. Google Glas is fashionable and the frame colors is available in grey, orange, black, white and light blue.Assistance to disabled individuals.Positive and negative impact on the society.Next generation of technology and hopes to one day replace cell phones.