Google Tag Manager 101INTRODUCTION AND BASIC SETUP

28th April 2015 | Singapore

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Google Tag Manager: Key ConceptsKey terminology for Google Tag Manager, including triggers, variables, and the data layer.

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About Google Tag ManagerGOOGLE TAG MANAGER ALLOWS YOU TO QUICKLY AND

EASILY UPDATE TAGS AND CODE SNIPPETS ON YOUR

WEBSITE

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Before GTM

Homepage

• Google Analytics• ComScore

Product Page

• Google Analytics• ComScore• AdWords

Remarketing• Facebook

Remarketing

Thank You Page

• Google Analytics• ComScore• AdWords

Remarketing• Facebook

Remarketing• AdWords

Conversions• Facebook

Conversions

Site with Hard-coded Tags

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After GTM

Homepage

• Google Tag Manager

Product Page

• Google Tag Manager

Thank You Page

• Google Tag Manager

Site after Installation of Google Tag Manager

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Key ConceptKEY TERMINOLOGY FOR GOOGLE TAG MANAGER,

INCLUDING TRIGGERS, VARIABLES, AND THE DATA LAYER.

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GTM Version 1

Tags

Rules

Macros

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GTM Version 2

Tags

Triggers

Variables

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GTM Terminology

Tags

Rules / Triggers

Macros / Variables

A tag is a snippet of code that executes on a page.

A trigger is a condition that evaluates to either true or false at runtime. It does this by comparing the value in a variable with the value that you specified when you defined the trigger.

For example:You would like to fire a tag whenever someone created an e-alert, you would define a trigger that looks like this:

{{url}} contains propertyguru.com.sg/alerts?

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Use CasesMARKETING, PRODUCT, TECHNOLOGY

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Marketing: AdWords Conversion Tag

Tags Rules / Triggers

Macros / Variables

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Product: Fluid Surveys

Tags Rules / Triggers

Macros / Variables

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Product/Tech: Temporary Fix

Tags

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Marketing/Product: GA Event Tracking

Tags Rules / Triggers

Macros / Variables

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GTM Resources

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Awesome GTM Resources

http://www.google.com/tagmanager/

http://www.simoahava.com/

http://online-behavior.com/analytics/tag-manager-conventions

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