google places - local search for local business
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97% of your customers are using the Internet to find you before visiting your store. With Google Places you can impact on your foot traffic immediately. Having a complete listing on Google Places is critical. Learn how to have a 100% complete Google Places profile. Claim your Google Place today.TRANSCRIPT
The Secrets of Local The Secrets of Local Search:Search:
Dominate Your Dominate Your Market Using Proven Market Using Proven
Internet Tactics Internet Tactics
The Secrets of Local The Secrets of Local SearchSearch
presented bypresented by
Jeff Jobe and John SmileyJeff Jobe and John SmileyLXi|SolutionsLXi|Solutions
Internet Marketing for Local Businesses Internet Marketing for Local Businesses Additional Services: Web Design & Search Engine Additional Services: Web Design & Search Engine
OptimizationOptimization
[email protected] and and [email protected]
425-315-5636425-315-5636
The Secrets of The Secrets of Local SearchLocal Search
•We work with businesses that We work with businesses that are already successful. are already successful. •You can do what we do for You can do what we do for yourself if you wanted to do yourself if you wanted to do so. so. •You understand you need to You understand you need to effectively market your effectively market your business in order to be business in order to be successful. successful. •You are busy or you want to You are busy or you want to be!be!
Traditional Marketing Is Rapidly Traditional Marketing Is Rapidly DecliningDeclining
National Advertising National Advertising Spending declining by Spending declining by 13% in 201013% in 2010
Newspaper Advertising is Newspaper Advertising is down 22.5%down 22.5%
Local TV Advertising will Local TV Advertising will decline by 25%decline by 25%
Local Radio off by 19%Local Radio off by 19% Digital Advertising will Digital Advertising will
eclipse Print Advertising eclipse Print Advertising for the first time in 2010for the first time in 2010
Source: jackmeyers.comSource: jackmeyers.com
On Line Marketing Is On Line Marketing Is Skyrocketing!Skyrocketing!
AdMedia Partners Survey for 2010
Social Media Marketing Social Media Marketing (55%)(55%)
Mobile Marketing (48%)Mobile Marketing (48%) Search Marketing (41%)Search Marketing (41%) CRM/Analytics (41%)CRM/Analytics (41%) E-Mail Marketing (35%)E-Mail Marketing (35%)Source: USAToday.comSource: USAToday.com
Local Search is theSmall Business Game Small Business Game
ChangerChanger 90% of online commercial searches 90% of online commercial searches
result in offline bricks and mortar result in offline bricks and mortar purchases (comScore)purchases (comScore)
82% of local searchers follow up 82% of local searchers follow up offline via an in-store visit, phone call, offline via an in-store visit, phone call, or purchase (TMP / comScore)or purchase (TMP / comScore)
73% of online activity is related to 73% of online activity is related to local content (Google)local content (Google)
Pink Cake BoxPink Cake BoxSmall Business Finds Success OnlineSmall Business Finds Success Online
Specialty Cake Store Opened in 2005 – 10 Specialty Cake Store Opened in 2005 – 10 employees in northern New Jerseyemployees in northern New Jersey
Pink Cake Box’s blog receives upwards of Pink Cake Box’s blog receives upwards of 120,000 unique visitors a month and drives a 120,000 unique visitors a month and drives a large percentage of their orders.large percentage of their orders.
Owner Jesse Heap says, they owe much of Owner Jesse Heap says, they owe much of their success to solid online marketing. their success to solid online marketing.
“I don’t think we realized how critical the web would become to our business”.
Anatomy of a Google Search Anatomy of a Google Search PagePage
& Local Business& Local Business
Google displays local businesses when Google displays local businesses when a local business search is made. a local business search is made. e.g. Mill Creek Florist
Google now displays Google now displays local search results for broad searches for broad searches e.g. Florist
This helps level the playing field for This helps level the playing field for local businesses.local businesses.
What Do I Need To Do What Do I Need To Do Right Now?Right Now?
CLAIMCLAIM your Google Places Listing! your Google Places Listing!
Smart Category StrategySmart Category Strategy
Create new Create new categoriescategories based on based on
your optimum your optimum keywords keywords
Smart Category StrategySmart Category Strategy
What are What are keywordskeywords??
Search Terms that people are typing Search Terms that people are typing into the search engines to find local into the search engines to find local
businesses to buy from. businesses to buy from.
What are some keywords for your What are some keywords for your business?business?
Smart Category StrategySmart Category Strategy
EVERYTHING EVERYTHING
Revolves around Revolves around your your
KeywordsKeywords
Google Postcard - FrontGoogle Postcard - Front
Google Postcard - BackGoogle Postcard - Back
What Else Can You Do?What Else Can You Do?
Submit Your Website To:Submit Your Website To:
““Yellow Page” type directory websites Yellow Page” type directory websites Search Engine Directories - Google, Search Engine Directories - Google,
Yahoo, BingYahoo, Bing Local Directory Websites - Citysearch Local Directory Websites - Citysearch HyperLocal – HelloSeattle.com; HyperLocal – HelloSeattle.com;
minicities.comminicities.com Industry SpecificIndustry Specific
Hyperlocal SeattleHyperlocal Seattle
Directory & Review Websites Directory & Review Websites To List Your BusinessTo List Your Business
Listed In Priority Order:Listed In Priority Order:
1. CitySearch1. CitySearch 9. Ask.com9. Ask.com2. Yelp2. Yelp 10. Zagat’s10. Zagat’s3. InsiderPages3. InsiderPages 11. Guidespot11. Guidespot4. SuperPages4. SuperPages 12. Yahoo Travel12. Yahoo Travel5. TripAdvisor5. TripAdvisor 13. Panorimio13. Panorimio6. MerchantCircle6. MerchantCircle 14. 14. Yahoo Yellow Yahoo Yellow
PagesPages
7. Bing7. Bing 15. YellowBook15. YellowBook8. Local.com8. Local.com
ATTENDEE BONUSATTENDEE BONUS
A Comprehensive List of these A Comprehensive List of these Directories Will Be Emailed to You Directories Will Be Emailed to You Within 2 Days!Within 2 Days!
Directories will be hyperlinkedDirectories will be hyperlinked
Quick Directory Check for Quick Directory Check for Your WebsiteYour Website
““Review” WebsitesReview” WebsitesProminent Review Websites:Prominent Review Websites:
Yelp.comYelp.comCitySearch.comCitySearch.com
Maps.google.comMaps.google.comInsiderPages.comInsiderPages.com
Local.comLocal.comLocal.yahoo.comLocal.yahoo.com
Merchantcircle.comMerchantcircle.comBestoftheWeb.comBestoftheWeb.com
Do Not Create Do Not Create FAKEFAKE Reviews!Reviews!
Fake Reviews Fake Reviews Continued…Continued…
Fabricated reviews typically do not Fabricated reviews typically do not have a “ring of truth”have a “ring of truth”
Fake reviews are often removed by Fake reviews are often removed by the review site administratorsthe review site administrators
Your WebsiteYour Website Complete Name, Address, Phone – every pageComplete Name, Address, Phone – every page
Make Sure You Have A “Contact Us” pageMake Sure You Have A “Contact Us” page
Find someone who can “SEO” your website Find someone who can “SEO” your website
Properly chosen keywords for your website will be Properly chosen keywords for your website will be the foundation of both your on-site optimization as the foundation of both your on-site optimization as well as your off-site optimizationwell as your off-site optimization
Keywords are important when entering your Keywords are important when entering your business information in the various directories, business information in the various directories,
No Absolute GuaranteesNo Absolute Guarantees
An Important Factor We Have No An Important Factor We Have No Control Over:Control Over:
Google Page Rank AlgorithmGoogle Page Rank Algorithm
No Absolute GuaranteesNo Absolute Guarantees
Important to Use a Variety of Online Important to Use a Variety of Online Marketing Strategies so you can Marketing Strategies so you can
dominate Google:dominate Google:
Video - YouTubeVideo - YouTube
Social Networking - TwitterSocial Networking - Twitter
Article Marketing –EzineArticles, Go Article Marketing –EzineArticles, Go ArticlesArticles
Online Press ReleasesOnline Press Releases
Many Others…Many Others…
LXi|Solutions LXi|Solutions ServicesServices
Internet Marketing ConsultingInternet Marketing ConsultingSocial Media StrategiesSocial Media Strategies
Local Search OptimizationLocal Search OptimizationInteractive Web DevelopmentInteractive Web DevelopmentCustomized Email CampaignsCustomized Email Campaigns
Keyword ResearchKeyword ResearchDirectory ProgramDirectory Program
Web DesignWeb Design
LXi|Solutions LXi|Solutions ServicesServices
Online Marketing Online Marketing Programs that Gets Programs that Gets Your Phone Ringing Your Phone Ringing
and the Doors and the Doors Swinging!Swinging!
Questions & AnswersQuestions & Answers
LXi|SolutionsLXi|Solutions(425) 315-5636(425) 315-5636