proper google places for local business

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The Days of Using the Phone Book Are Over For Most People

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Proper Google Places for LOCAL Business

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Page 1: Proper Google Places for LOCAL Business

The Days of Using the Phone Book

Are Over For Most People

Page 2: Proper Google Places for LOCAL Business

89%89%Of People Polled in a

Recent Survey Said They NEVER or Seldom

Use the Phone Book

Page 3: Proper Google Places for LOCAL Business

Today most people prefer to look for businesses online, either

through their computer or mobile device.

Page 4: Proper Google Places for LOCAL Business

3,000,000,0003,000,000,000

That's the amount of searches Google processes for LOCAL information, like business

addresses, each and every month

Page 5: Proper Google Places for LOCAL Business

Local InformationAll Other Searches Combined

Bing estimates that 50% of the total searches done on Bing

Mobile are for LOCAL information or have “LOCAL intent”.

Page 6: Proper Google Places for LOCAL Business

Local-based search is expected to increase as mobile phone use increases. By 2014, more people will access the internet by mobile device than by computer.

Page 7: Proper Google Places for LOCAL Business

Local search is so popular, Google created a special

platform for it called Google Places.

Page 8: Proper Google Places for LOCAL Business

There is also a Google Places app for Android, iPhone, and Blackbery

to locate attractions and businesses nearby the

mobile user.

Page 9: Proper Google Places for LOCAL Business

Google Places displays geo-specific search results for certain

search queries.

Page 10: Proper Google Places for LOCAL Business

Unlike the phone book, Google doesn't list businesses

alphabetically. Instead it finds the most relevant results to the

searcher's query.

Page 11: Proper Google Places for LOCAL Business

In order to be on the first page of Google you need to prove to Google that you're the most relevant search result for a searcher's query.

You #1

Page 12: Proper Google Places for LOCAL Business

Why it's important be on the first page of Google

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92%

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% of People Who Just View Page 1 of Google% of People Who Look Past Page 1

Page 13: Proper Google Places for LOCAL Business

Being on Page 1 of Google allows your business to be shown to a

larger pool of potential customers.

Page 14: Proper Google Places for LOCAL Business

90%90%Of people who search for a local business or product online take action offline, such as calling for

more information or buying a product from a local store.

Page 15: Proper Google Places for LOCAL Business

Keys to First Page PlacementKeys to First Page Placement

Topical and Geographic Relevance to Search Query

Complete Google Places Listing

Number of Reviews

Page 16: Proper Google Places for LOCAL Business

How Does Google Determine How Does Google Determine Relevancy?Relevancy?

Do other websites claim your business is in the same location

you do?Are you listed in directories

related to your city and business type?

Does your website have geographic clues?

Page 17: Proper Google Places for LOCAL Business

Elements of a Complete Google Elements of a Complete Google Places ListingPlaces Listing

Basic contact information filledInclude 10 pictures and 5 videos

Include essential information about operating hours and payment types accepted

The more information you give to Google, the more likely it is you'll achieve a top ranking!

Page 18: Proper Google Places for LOCAL Business

Get More ReviewsGet More Reviews

Signs are great, but verbally asking your customers for reviews

will prompt a better responseResponding respectfully to

reviews that are left shows you care

Don't forget to ask your followers and fans on Facebook

and Twitter for reviews

Page 19: Proper Google Places for LOCAL Business

Need Help Figuring It All Out?Need Help Figuring It All Out?

Call Us At:(855)BIG-SPLASH

BigSplashWebDesign.com