10 local search / google places strategies
DESCRIPTION
How to gain traction in Local Search with Google Places/Maps. 10 strategies to help you get more foot traffic to your business. Also, how to get customer reviews from your happy customers!TRANSCRIPT
Local Search StrategiesGet Your Local Business Discovered on Google
Presented by: Travis Wright
Why Use Google Places? • Reach thousands of customers fast. And free. • Personalize your listing and reach out to
YOUR customers • Add coupons, edit your map listing, and more • Track statistics easily, and even see what
words people type in to find you
1. Claim/Create Local Business ListingCheck the major local listing providers for your current listing(s) to claim or create one:
http://www.google.com/local/add http://listings.local.yahoo.com/csubmit/index.php
https://ssl.bing.com/listings/ListingCenter.aspx
2. Ensure Your Business Address Matches Your Target Location
Arthur Bryant’s BBQ1727 Brooklyn Ave Kansas City, MO 64127
3. Pick Relevant Categories For Your Business/Service
4. Web Citations From Local Directories & Internet Yellow Pages (IYPs)
5. Add Images to Local Maps Profile & IYP Listings
6. Local Phone # Area Code Associated With Local Listing(s)
Example: Which of these would you consider a local business? Dan’s Shoe Store Dan’s Shoe Store (312) 555-5555 (800) 555-Shoe
7. Location Keyword (i.e. City, State) in Listing Description
8. Age Of Local Listing Page/Profile
9. Add Coupons for your Customers!
10. Reviews. Reviews. Reviews.
Do NOT fabricate FAKE reviews
10. Reviews. Reviews. Reviews.
Look at every review about your business on search engines
( business name + phone number )
10. Reviews. Reviews. Reviews.Find WHICH sites reviews are gathered from.
10. Reviews. Reviews. Reviews.
Come up with a reviewcampaign strategy
that fostersLEGITIMATE feedback.
Where to ask for Reviews?
• On Invoices • In Newsletters • In emails • On the restaurant check • Concierge desk • Checkout desk • Wall signs • Sales graphics
• Billboards • Thank you letters • Surveys • Ads • Displays of pictures of happy clients • Facebook Page • Twitter