google online academy
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Google Confidential and Proprietary 1
Google Confidential and Proprietary 1
Google Online Academy
Google Tools for Online Businesses
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Google Confidential and Proprietary 2
Google Confidential and Proprietary 2
Make betterdecisions
by accessing uniquecustomer, industry andperformance insights
Win momentsthat matter
by engaging billions of people, inthe right context, with personalized
experiences they love
What we do:
Google makes the web work for you
We help you:
Go bigger,faster
by tapping into technologythat works together, across
your business needs
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Google Confidential and Proprietary 3
Google Confidential and Proprietary 3
Agenda slide
Get online build a home for your business
Advertise find new customers for your business
Work better run your business more effi
cientlyQ&A
1
2
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Google Confidential and Proprietary 4
Google Confidential and Proprietary 4
Agenda
Get online build a home for your business
Advertise find new customers for your business
Work better run your business more effi
cientlyQ&A
1
2
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Google Confidential and Proprietary 5
Google Confidential and Proprietary 5
Working in the Future is
Better together Anywhere you go
Always up to date Powered by the web
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Google Confidential and Proprietary 6
Work in the future, today
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Google Confidential and Proprietary 7Google Confidential and Proprietary 7
Tools for working in the future
SitesEasy-to-build shared workspaces for teams.
GmailCommunicate the way you want with email, chat and video calls.
CalendarOrganize your life effortlessly with tools like smart scheduler.
DocsCollaborating as easy as creating, watch documents come to life.
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Google Confidential and Proprietary 8Google Confidential and Proprietary 8
Google Sites
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Google Sites Overview
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Google Sites makes it simple to:
Create public or intranet web sitesCreate collaborative, wiki-like sites without the intervention of administrators
Edit and format textAdd imagesEmbed videoAdd gadgetsAdd links
Share group Google Docs and CalendarsUse a design themeCreate site navigation
Share with users
Google Sites Overview
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Google Confidential and Proprietary 11Google Confidential and Proprietary 11
The public templategallery containssome content
created by Google,
but most of it is
created by third
parties.
Admins can't disablethe public template
gallery themselves,
but Support can do
so upon request
(HostedDomainJotSpotInfo.
isPublicSite
TemplateGallery
Enabled = false).
Site Templates
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Google Confidential and Proprietary 12Google Confidential and Proprietary 12
Custom URLs
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Google Confidential and Proprietary 13Google Confidential and Proprietary 13
Administrators can create special web address mappings (sub-domains) for certain
pages:
1.Click Service settings > Sites > Web Address Mapping tab > Add a new web address.2.Enter the location of the Site you want to map (e.g. 'ie8-web-address-mapping' above).3.In the 'Web Address' field, enter the sub-domain you'd like to map it to ('ie8' in the example above).4.Select Add mapping and follow the instructions provided. Depending on your domain registrar, you
may need to make CNAME changes as well.
Note: There is a limit of100 mappings for Enterprise Sites.
Web Address Mapping
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Google Confidential and Proprietary 14Google Confidential and Proprietary 14
Admin Sharing Settings
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Google Confidential and Proprietary 15Google Confidential and Proprietary 15
Quotas and Limits
For Sites created under sites.google.com/site
Site quota: 100Mb/siteMax attachment size: 20Mb
Pages per site: No set limitGoogle Apps for Business
Site quota: quota is tracked at the domain levelQuota per domain: 10Gb + 500Mb/each paid user
Max attachment size: 50MbSites per domain: unlimited
Pages per site: No set limit
Google Apps for Education
Site quota: quota is tracked at the domain levelQuota per domain: 100Gb
Max attachment size: 20MbSites per domain: unlimited
Pages per site: No set limit
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Google Confidential and Proprietary 16Google Confidential and Proprietary 16
Import/Export
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There's no natively supported way to back up a Site or export/importdata. However, users can use the Sites Data Liberation Tool to export
their Site to a local backup, which can then be imported back into Sites.
Import/Export
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Import/Export
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Google Confidential and Proprietary 20Google Confidential and Proprietary 2020
Create
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Step 1: Log into your Gmail account
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Step 1: Log into your gmail account
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Google Confidential and Proprietary 23Google Confidential and Proprietary 23
Step 2: Head to your Google+ Stream
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Google Confidential and Proprietary 24Google Confidential and Proprietary 24
Step 3: Create your Google+ Page
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Step 3: Create your Google+ Page
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Step 3: Create your Google+ Page
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Step 3: Create your Google+ Page
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Step 4: Upload photos, videos, info
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Step 4: Upload photos, videos, info
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Step 4: Upload photos, videos, info
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Step 4: Upload photos, videos, info
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Step 5: Linking your page
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Step 5: Linking your page
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Step 5: Linking your page
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Toggle to your business identity
Show screenshot of where you switch between them
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Be creative! Here is a look at a few
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Be creative! Here is a look at a few
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Be creative! Here is a look at a few
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Be creative! Here is a look at a few
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Be creative! Here is a look at a few
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Be creative! Here is a look at a few
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Share & Engage
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Segment your audience using Circles
Once people add your
business to their Circles
You can add them to
Circles of your own,
segmenting your
audience
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EarlyRisers
StudyGroups
More relevant conversations
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Intel asks, Which Circle are you?
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Building more personal relationships
Google Confidential and Proprietary
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Hangouts engage your audience
d l fi d h ?
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How do people find hangouts?
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Hangouts are already enabling connections
M f hi f ll
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Macys connects fashion followers
www.google.com
H t ith K it d Mi Pi
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Hangout with Kermit and Miss Piggy
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Promote
St t b di th d
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Start by spreading the word
St t b di th d
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Start by spreading the word
X
N t dd th G+ B d & +1 B tt
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Next, add the G+ Badge & +1 Button
Adding the G+ badge connects your site to yourPage, and allows customers to find you
Widgets come in many shapes sizes
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Widgets come in many shapes, sizes
Discoverability with Direct Connect
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Discoverability with Direct Connect
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How the +1 Button works
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How the +1 Button works
Adding the +1 button to your site gives users the ability to
endorse your brand, product, service or content
What happens when a user clicks the +1 button?
People can share your content to
their Google+ stream
SharingThis recommendation is surfaced when a friend
searches for you
Recommendations in Search
We tie +1s together; surface when relevant
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sites
display
videomobile
search
g+ pageyour
business
We tie +1s together; surface when relevant
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Measure
Measure effects of recommendations
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Measure effects of recommendations
Gain valuable +1 Button Insights
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Gain valuable +1 Button Insights
See the social Ripple effects
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See the social Ripple effects
Ripples uncover howyour posts are
shared and spread.
Learn who your best
advocates are, andwhich content gets
you the largest reach.
Pro Tips
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p
Use search on Google+ to find out what people aresaying about your brand
Encourage your customers to use hash tags
Check your AdWords performance to see how +1sare affecting your campaigns
Adapt your strategy; Be flexible.
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Agenda slide
Get online build a home for your business
Advertise find new customers for your business
Work better run your business more efficiently
Q&A
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2
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4
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Google Confidential and Proprietary 67Google Confidential and Proprietary 67
Adding Value Without Extra Cost
Optimized
Buying
Efficient
Serving
Critical
Measuring
Effective
Planning
Ad PlannerKeyword ToolGoogle TrendsSite Placement Tool
Search(AdWords)
Google DisplayNetwork
YouTube
Auction model(efficient
pricing)
3rd Party AdServing
Google AnalyticsWebsite OptimizerReport CentreConversionOptimizer
Budgets are tight, and marketers are taking a closer look at where
theyre spending their money. To ease the pain, Google brings tactical
solutions to meet critical marketing objectives - some, free of charge.
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Google+ Local
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Google+ Local
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Google + LocalLocal Google+ pages allow customers to easily connect with a businesssphysical location by offering:
q a map of thebusinesss
location
q phone numberq hours of operation
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q Global & Local Reachq Flexibilityq Bidding & Budgetq Tracking & Reportingq No strings attached
Google AdWords
Value Proposition
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AdWords Account Setup
1
2
Click on Get started and follow the setup steps
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AdWords Account Setup
This needs to be an email address which you can access in order to activate youraccount.
This email address may not yet be in use for another AdWords account.
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Google search
search query
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Google search results page
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Organic results and ads
Google search results Ranked by relevance Determined by an algorithm Listing cannot be bought
AdWordsads
AdWords ads
AdWords ads
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Keyword triggers an ad impression
Keyword: buy olive oil
Italian Salad Oil
Smooth flavour & superb texture
3 bottles only 20 EUR.Buy now!www.oil-shop-london.co.uk
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Keyword triggers an ad impression
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Keyword triggers an ad impression
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Goal: Website visit and online order
Impression Conversion
Click
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Google+ Local
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Geographic targeting with Google AdWords
City: London
Radius around a pointCountry: UK
Reasons for low ROI:
Website only offers pre-orderoption
Order has to be picked up inLondon
Ads are targeted to the whole UK
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Language targeting
google.com/preferences
based on Google interface language setting
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Identify relevant keywords: Keyword Tool
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Analyse relevant keywords: Traffic Estimator
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Ad Preview & Diagnosis Tool
View your ads as they would appear on a Google search resultspage for any location, without accruing extra impressions .
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Measurement Tools: Google Conversion Tracking
Track ROI and make smarter online advertising decisions.
Learn more about Conversion Tracking: https://adwords.google.com/support/
How does it work?
Tool tracks users who click on yourAdWords ad and records a conversionwhen that user reaches your conversion
page
Benefits for Marketers
Correlate ad clicks to custom conversionmetrics
Easily set up tracking for sales, sign-ups,leads, page-view, demo plays, and more
Measure conversion value of campaigns,ad groups, and/or keywords and optimizebids accordingly
Conversion tracking
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Conversion tracking
Google Analytics
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Google Analytics
Google Analytics is a free, hosted web analytics tool that can help youcreate more effective sites and increase ROI on marketing campaigns
With Google
Analytics, you can:
make informed site &content decisions
increase conversions measure keyword
and ad performance
track a wide varietyof metrics
2011 Google
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Am I creatingeffective content?
How do I improvesite interaction?
How can I make mymarketing campaigns more
effective & accountable?
How are visitors using
my site?
Providing Answers to Difficult Questions
Where and why arevisitors abandoning my
shopping cart?
G tti St t d With G l A l ti
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Getting Started With Google Analytics
Sign upAdd the tracking codeLink to AdWords
Sign up for an account at google com/analytics or via your AdWords
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Create a New Account
Sign up for an account at google.com/analytics or via your AdWordsaccount
www.google.com/analytics
AdWords > Reporting > Google Analytics
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var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX-YY']);_gaq.push(['_trackPageview']);
(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
After submitting your contact information, you will be provided with theGoogle Analytics Tracking Code to add to your site
GoogleAnalyticsTrackingCode
Google Analytics Tracking Code (GATC)
Optimize it
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Optimize itGoogle Website Optimizer
Learn more about Website Optimizer: http://www.google.com/websiteoptimizer/
How does it work?
Free website testing and optimization toolallowing you to increase effectiveness ofyour website and visitor conversion rates
Benefits for Marketers
Increase visitor satisfaction, time spent onsite, and decrease bounce rates
Works with all analytics solutions and allsite traffic, not just AdWords traffic
Test alternative headlines, images, andpromotional copy let your visitors tell
you what works best
Access detailed reports on combinationof content and components ofsites that drive highest conversion rate
Reports Timbuktu Bikes
Running Pause I Stop I Settings I Copy
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Google Trends
9
Ad l
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Adplanner
9
A d lid
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Google Confi
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dential and Proprietary 97
Agenda slide
Get online build a home for your business
Advertise find new customers for your business
Work better run your business more efficiently
Q&A
1
2
3
4
B W b f B i
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Google Confi
dential and Proprietary 98Google Confi
dential and Proprietary 98
Better Web for Business
C t ith l
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Google Confi
dential and Proprietary 99Google Confi
dential and Proprietary 99
Connect with people
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Google Confi
dential and Proprietary 100Google Confi
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Google Confi
dential and Proprietary 101Google Confi
dential and Proprietary 101
Better Web for Business
GmailCommunicate the way you want with email, chat and video calls.
Drive
Collaborating as easy as creating, accessible from anywhere.
VaultArchiving, retention and eDiscovery for Google Apps.
CalendarOrganize your life effortlessly with tools like smart scheduler.
Google+Connect people and ideas in your company.
C i t th t
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Google Confi
dential and Proprietary 102Google Confi
dential and Proprietary 102
Communicate the way you want
Organi e o r life effortlessl
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Google Confi
dential and Proprietary 103Google Confi
dential and Proprietary 103
Organize your life effortlessly
Collaborating as easy as creating
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Google Confi
dential and Proprietary 104Google Confi
dential and Proprietary 104
Collaborating as easy as creating
Online storage accessible form anywhere
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Google Confi
dential and Proprietary105
Google Confi
dential and Proprietary105
Online storage accessible form anywhere
Archiving retention and eDiscovery
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Google Confi
dential and Proprietary106
Google Confi
dential and Proprietary106
Archiving, retention, and eDiscovery
Be there even when youre not
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Google Confi
dential and Proprietary107
Google Confi
dential and Proprietary107
Be there, even when you re not
Mobility: Everything you need on any device
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Constant Innovation
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Google Confidential and Proprietary 109Google Confidential and Proprietary 109
May Jun Jul Aug Sep Oct Nov Dec Jan Feb MarApr
Gmail offline
Google Drive
Pivot Tables
Suggested timesGoogle Apps Vault
Google+
Intelligent spell check
Gmail iOS app
New Presentations
Delegated administration
Appointmentslots
Audit API
2011 2012
Constant Innovation
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Agenda slide
Get online build a home for your business
Advertise find new customers for your business
Work better run your business more efficiently
Q&A
1
2
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4
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Thank You!