google analytics -- what is it and why should i use it?
DESCRIPTION
This is a beginner's guide to Google Analytics. It includes the most basic information about what Google Analytics is and how business owners can benefit from using it.TRANSCRIPT
What it is And why
YOU Should
Use it for your Business
www.professionalcontentcreation.com
Google Analytics is:
• A Free tool put out by Google
• It provides statistics about the visitors to your website.
• Number of visitors
• Duration of visit
• Where they came from and more.
• It’s primarily used by marketers and business owners.
Much of the information in Google Analytics
Is presented in charts and graphs like the ones below:
Or if preferred,
you can See all of
the Information
In list format
As seen on The right
Who Cares?
(Why does it all even matter and why should you, a business owner install Google Analytics on your website?)
Web analytics is
a thermometer
for your website – constantly
checking and monitoring your online health. . .
Without it, you
are flying blind.
~ Brian Clifton
Information gathered through Google Analytics can help you know what is and is not working in your content marketing and other online advertising efforts for your business.
Brought to you by
Rebecca Livermore and:
http://www.professionalcontentcreation.com