google analytics -- what is it and why should i use it?

8
What it is And why YOU Should Use it for your Business www.professionalcontentcreation.com

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Post on 05-Jul-2015

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This is a beginner's guide to Google Analytics. It includes the most basic information about what Google Analytics is and how business owners can benefit from using it.

TRANSCRIPT

Page 1: Google Analytics -- What Is it and Why Should I Use it?

What it is And why

YOU Should

Use it for your Business

www.professionalcontentcreation.com

Page 2: Google Analytics -- What Is it and Why Should I Use it?

Google Analytics is:

• A Free tool put out by Google

• It provides statistics about the visitors to your website.

• Number of visitors

• Duration of visit

• Where they came from and more.

• It’s primarily used by marketers and business owners.

Page 3: Google Analytics -- What Is it and Why Should I Use it?

Much of the information in Google Analytics

Is presented in charts and graphs like the ones below:

Page 4: Google Analytics -- What Is it and Why Should I Use it?

Or if preferred,

you can See all of

the Information

In list format

As seen on The right

Page 5: Google Analytics -- What Is it and Why Should I Use it?

Who Cares?

(Why does it all even matter and why should you, a business owner install Google Analytics on your website?)

Page 6: Google Analytics -- What Is it and Why Should I Use it?

Web analytics is

a thermometer

for your website – constantly

checking and monitoring your online health. . .

Without it, you

are flying blind.

~ Brian Clifton

Page 7: Google Analytics -- What Is it and Why Should I Use it?

Information gathered through Google Analytics can help you know what is and is not working in your content marketing and other online advertising efforts for your business.

Page 8: Google Analytics -- What Is it and Why Should I Use it?

Brought to you by

Rebecca Livermore and:

http://www.professionalcontentcreation.com