google alerts
TRANSCRIPT
GOOGLE ALERTS
Strategies for Business Development
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Agenda
•What are Google Alerts?•How to use Alerts to develop business•How to create a Google Alert•Your online reputation
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
What are Google Alerts?
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Email updates of the latest relevant Google results (web, news, etc.) based on your queries.
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Developing BusinessGathering & Using Intell igence
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Collecting Intelligence
•Industry/Competition•Business names, Owners & Key
personnel, Partners & Suppliers
•Partners/Clients•Products & Services, Hobbies &
Activities, Groups & Organizations
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Create a Google Alert
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
http: / /www.google.com/alerts
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
http: / /www.google.com/alerts
Search query
•Industry•Competitor•Partner/Supplier•Product/Service•Location•Organization•Hobby
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
http: / /www.google.com/alerts
Result type
•Everything•News•Blogs•Videos•Discussions•Books
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
http: / /www.google.com/alerts
How often
•As it happens•Once a day•Once a week
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
http: / /www.google.com/alerts
How many
•Only the best results•All results
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
http: / /www.google.com/alerts
Deliver to
•Your Gmail Account•Feed
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Create As Many As You Need
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Emailed results
•tucson web design•All results•As it happens
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Feed results
•Google Reader•Subscriptions
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Online Reputation
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Online reputation
•Business Name•Business Partner•Website Address•Your Name•Spouse’s Name
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
What Google Alerts AreGather Intelligence
Create an AlertOnline Reputation
MinuteWithMikeSmall Business Marketing
www.MinuteWithMike.com
Mike Erickson520-777-6142