PRESENTATION ON 8P ANALYSIS

GOOGLEMUMBAI DABBAWALABIG BAZAAR

Presented By:Aniket BushalKunal AssudaniMohit Malviya

Product Element

• Advertising solutions: Google’s AdWords

• Business Solutions: offers a Search Appliance to companies who need solutions to the search problems that their employees

• Google Store: tangible items such as shirts, notebooks, bags, caps, lava lamps etc

Price • List Price: Price normally quoted to potential

buyers• Discount: The two types of discounts are quantity

and cash. • Payment period • Credit Term ($ 50 to

$ 500)

Place

• Located at California• Sites look like University campus• Environment help to

maximize time• GooglePlex is the

name given to HQ• Internet

Promotion

• Adword itself• Flyers inside business magazines• Google store• Van used for

education

Physical Evidence

• The name Googol means a number followed by

100 zeros. However the founders mistakenly registered Google as their domain name.

• The company is located at Mountain View in California

• Creative office design

Process

• Google retains your search term• If you use Google mail (Gmail) or Google calendar

then you are giving even more information about yourself to Google.

• While Google may not wish to spy on, governments may take an interest in searching habits and this is a civil liberties issue.

• Smart people + creative environment + outlet for ideas = innovation

People

•

• Googlers• 20,222 full-time employees worldwide ,2009, Google says• Informal culture• Take advantage of 20% time• Play sports at lunchtime

Productivity & Quality

• Largest search engine • Maximum search result• Qualitative result• Speed & Accuracy• Atmosphere for employees helps in quality work• User-Centered design

Service Concept

• Reduces search time• Innovation• Unlimited and that too qualitative search

items• Fast and reliable• Ease of use

xz

Dabbawalah

“WHERE THERE IS A DABBA,THEIR WILL BE A DABBAWALLAH”

About NMTBSA (Nutan Mumbai Tiffin Box Suppliers Association)

History : Started in 1890Charitable trust : Registered in 1956Education : 85% Illiterate – 15% Class 8 pass/fail.

Total area coverage : 60 Kms to 70 KmsEmployee Strength : 5000Number of Dabbas : 2,00,000 Dabbas i.e. 4,00,000 transactions every day.Time Taken : 3 hrs

PRODUCT• a service they provide to the office goers by delivering their Tiffin box commonly called as ‘Dabba’

•A Parsi Banker employed a person to bring home made food to site of work

•His Colleagues too liked this idea and Started availing this service.

•Slowly this evolved into the present 5000 strong Dabbawala System

•There are other ancillary physical products such as tiffins, Gandhi Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt.

• These products are sold by the trust to earn more money and to work for the welfare of their members.

PLACE• Start of journey - Andheri station (9.30-10.30,10.30-11.20)Dabbawalas collect dabbas and meet.

• Destination- Churchgate station(11.20-12.30)Re-arrangement and delivery of dabbas take place

• Collection – every location( 1.15-2.00)

• Return – Churchgate station(2.00-2.30)All dabbawalas meet here after collection of dabbas

• Origin- Andheri station(2.50-3.30)After collection,segregation takes place at churchgate and then they reach here

• Sorting and dispatching- respective stations(3.30-4.00)Finaly,sorting and dispatching of dabbas to the origin place is done.

PROMOTION• Dabbawala’s are in Tiffin distribution field since last 125 years

• Orders through SMS and online-mydabbawala.com

• As reliance power is making best use of them- IPO application.

• Maharashtra government -AIDS awareness.

• Film industry is using them to promote their films.

• World record in best time management with Six Sigma rating.

• Name in “GUINESS BOOK of World Records”.

• Registered with Ripley's “believe it or not”.

PRICE• Cost of Service per person-Rs250/month

• Maintenance Cost -Rs 35000 per year.

• Pricing of dabbawala products-

• Dabba ( Tiffin box) is Rs.200/-• Gandhi cap is Rs 50/-• Video CD is Rs.200/-• Dabbawala Mug is Rs.300/-• Dabbawala T-shirt Rs 400/-

PHYSICAL EVIDENCE• Mumbai is the financial hub of the country.

• Most populous city in India and the second most populous in the world.

• Have to travel 60-70 kms.

• Have to travel by walking, cycle, carts and even by Local trains.

• Have to travel from one place to another in hot summers.

• Have to face lot of difficulties for the fulfilment of service.

• Even they have to provide service in high rains.

PROCESS

VLP : Vile Parle (suburb in

Mumbai)

9EX12 : Code for Dabbawalas

at Destination

EX : Express Towers (building name)

12 : Floor no.

E : Code for Dabbawala

at residential station

3 : Code for destination

Station eg. Churchgate

Station (Nariman Point)

D’souza

PEOPLE• dabbawala’s are helping affluent class by serving them and also the needy class

by making them serve

• 5000 dabbawala’s and each and every dabbawala is shareholder of thesystem.

• 635 of them are senior employees

• president of the company also works as dabbawala

• In Mumbai the dabbawala must be Marathi and he can also refer his relatives.

• This reduces conflicts

PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY

TREASURER

DIRECTORS ( 9 )

MEMBERS ( 5000 )

MUKADAM

13 MEMBERS

Organizational structure

PRODUCTIVITY AND QUALITY• Error Rate : 1 in 16 million transactions

• Six Sigma performance (99.999999)

• Technological Backup : Nil.

• Cost of service - Rs. 250/month

• Standard price for all (Weight, Distance, Space)

• “No strike” record as each one a share holder

• Customer response- satisfaction retentionaddition

• Earnings -5000 to 6000 p.m.

• Diwali bonus: one month’s from customers.

• E-dabbawalla

SERVICE CONCEPT• Employee oriented as well as customer oriented• To provide tiffin to office goers –timely and fresh so that they feel as if

they are eating at home.• Competetive strategy – Focus• Currently they serve 20,000 tiffins and their strategy is to increase the

customer base.• They have started their websiteand SMS service for the ease of a

customer.

RETAIL SECTOR

Presented by:Mohit Malviya

The term “Retailing” refers

to any activity that involves a

sale to an individual

customer.

An interface between the

producer and the individual

consumer buying for

personal consumption.

RETAIL

ORGANISED UN-ORGANISED

RETAILING

Size Of Indian Retail Sector

Size 2008 2010 % Change

Estimated size of retail in India (in $bn)

353 416 18

Share of organized retail (%) in India

7 12 71

Size of organized retail in India (in Rs)

78,300 Cr 2,30,000 Cr

194

Source: http://www.indiaretailing.com/india-retail-report.asp

Existing Retail Formats

About Big Bazaar

• Big Bazaar is a hyper mart chain of retail stores in India.

• Parent group is Future group.• The owner is Mr. Kishore Biyani (CEO).• Founded in 2001.• Head quarters are: Mumbai.• Website is www.bigbazar.com.

• It deals with retail.

•

8 P’s of Big Bazaar

APPARELS

•Denims & T-Shirts•Fabric & Cut piece•Formal Wear•Casual Wear•Party Wear•Ethnic Wear•Accessories•Under Garments•Night Wear•Dress Materials•Sarees

FOOD•Staples•Ready to eat•Ready to cook•International Food•Spices•Imported Bazaar•Tea & Coffee

FARM PRODUCT

•Fruits•Vegetables•Imported Fruits•Dairy Products

CHILL STATION

•Soft Drinks•Packaged Juices•Milk Items•Frozen Foods•Ice Creams

HOME & PERSONAL CARE

•Shampoos•Detergents•Soaps•Liquid wash•Creams•Deodorants•Home cleaners•Utensils•Plastics•Crockery•Sundries

1. PRODUCT ELEMENTS

FASHION & JEWELLERY

•Footwear Bazaar•Beauty Care•Navara•Star Parivar•Meena Bindre

ELECTRONICS BAZAAR

•Television sets•Washing Machines•Refrigerator•Personal Care•mBazaar•Microwaves•Small Appliances•Laptops•Computer Accessories•Kitchen Appliances

FURNITURE BAZAAR

•Living Room•Bed Room•Kitchen•Dinning Rooms•Kids Room•Been Bags•Paintings•Decorative Items

CHILD CARE & TOYS

•Kids Wear•Toy Bazaar•Stationary•Child Care

OTHER SERVICES

•Mr. right•Bakery•Loot Mart•Tulsi•Future Money•Future Generally

2. PRICING

• Value pricing

• Promotional pricingLow interest financing Psychological discountingSpecial event pricing

• Differentiated PricingTime pricing

• Bundling

Psychological Pricing

TIME PRICING VALUE PRICING

Value Pricing• It sets selling prices on the perceived value to the customer,

rather than on the actual cost of the product, the market price, competitors prices, or the historical price.

TIME PRICING

• Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on.

Bundling

Number of out let- 104

Located at main city-tier I & tier city-II

Area-10,000sq ft- 120000 sqft

High street area of city; &Approachable destination.

3.Place & Time

4.Promotion & Education

•Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion.•Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar”

Below the Line

Promotion

•Giving advertise in news paper, TV. Internet (own website which give online shopping service), •partnership with Bigfilx, Big FM 92.7.

Above the Line

Promotion

04/18/2023 Big Bazaar XIDAS, Jabalpur 40

PROMOTION

•“ saal ke sabse saste 3 din “• FUTURE CARD• SHAKTI Card• Exchage offers• BRAND AMBASSADOR : M S DHONI• ADVERTISEMENTS: Print Ads, TV, Radio

5.People

• Well trained staff• Appearance• Empowered individual• Encouraged to think out of

box

6.Physical Evidence

7.Process

The Great Exchange Offer

• Big Bazaar announced The Great Exchange Offer with a “Bring anything old and take anything new” concept which started from the 16th of Feb 2008.

• Under the exchange offer the customers were given exchange coupons and they were valid up to a particular date.

Sabse Saste Teen Din (Big days)

• “26 Jan Republic Day a National Holiday”Big Bazaar Marketing Department gave a new thought on this day in 2006 they started a new shopping festival, i.e. Sabse Saste Teen Din.

Wednesday Bazaar – “Hafte ka sabse sasta din”

• In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called “Hafte Ka Sabse Sasta Din” with the aim to give homemakers the power to save the most on this day of the week

EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE

Kishore Biyani is reported to have said that the word ‘Bazaar’ was mandatory for the name as they wanted to replicate the Indian Mandi or Market feel, and ‘big’ came about because this was a much larger concept than just a regular market.

PRODUCTIVITY AND QUALITY

• Huge customer base shows its productivity• All big brands under one roof• Emotional association with people in the form of

Bazaar• Availability of more than 1,70,000 products under

one roof• More power (bargaining)

Thank you