MI720 Session#8: Google and Internet Search • Agenda

– Google Case

– Mini-Lecture: Search Beyond Google

Robert G. Fichman – MI 720 IT for Management Slide 1

How Google Works - Technology

Robert G. Fichman – MI 720 IT for Management Slide 2

How Google Works – Business Model

Robert G. Fichman – MI 720 IT for Management Slide 3

How Google Works – Philosophy & Culture

Robert G. Fichman – MI 720 IT for Management Slide 4

Is Internet search “winner-take-all”?

Robert G. Fichman – MI 720 IT for Management Slide 5

Challenges & Opportunities Beyond Search

vs. Apple: Mobile platforms (Android Phone, Tablet)vs. Microsoft: Software (Gmail, Chrome, Sites, Docs)vs. Amazon, eBay: eCommerce (Product Search, Wallet)vs. Facebook, Twitter: Social Networking (Google+)vs. NetFlix, Apple: Digital Music/Video(YouTube, GoogleTV,

Music Store)

Robert G. Fichman – MI 720 IT for Management Slide 6

Challenges & Opportunities Beyond Search

Robert G. Fichman – MI 720 IT for Management Slide 7

Search Beyond Google

• Cool Search Engines that are not Google [Wired, 2009]

– ChaCha, Collecta, Kosmix, Voyij, Wofram/Alpha…

• Others worth a look [Donald Jenkins, 2011]

– Blekko, Duck Duck Go

• Custom Google search

• Specialized content sites– Business Source Complete

– Lexis-Nexis

– Gartner Research

– Week-in-Geek

– Wikipedia.com, Howstuffworks.com, Whatis.com … Robert G. Fichman – MI 720 IT for Management Slide 8

Business Source Complete (BC)

Robert G. Fichman – MI 720 IT for Management Slide 9

Lexis-Nexis (BC)

Robert G. Fichman – MI 720 IT for Management Slide 10

Gartner Research

Robert G. Fichman – MI 720 IT for Management Slide 11

Week-in-Geek

Robert G. Fichman – MI720 IT for Management Slide 12