IMPROVE YOUR ADWORDS CTR IN 8 STEPS

By Linda Galaziou

STEP #1

v  Include your keywords in the headline or body or display URL of

your ad text. When a user searches for this term, the keyword will be

bold in the ad text and this is more eye catching. Consequently, you

have more chances to gain the click.

STEP #2

v Make sure you have structured your Ad Groups in a common

theme. For example red flowers and yellow flowers should be in

different Ad Groups.

STEP #3

v Use the search terms report to find negative keywords that might

have a negative effect on your campaigns. Once you discover them,

add them to your account.

STEP #4

v Try to include prices, promotions or discounts in your ad text if

they are available. Be careful of the competition, since if your price is

higher than others this will damage your CTR.

STEP #5

v Use capitalization of first letters in your ad text. Usually this is

more eye catching . Be careful not to exceed capitalization.

STEP #6

v Make small variations of your ad text and keep the ad text that has

higher CTR.

STEP #7

v Use extensions with your ad text. This will help you take over

more space among your competitors and you can provide more

information about your company. Make sure to use extended sitelinks

as well.

STEP #8

v Use a strong call to action verb to your ad text. “Buy now!”,

“Learn More!” are frequently used and are leading the user to the

desired action.