Making  the  most  of  Google  +  for  your  brand  16th  October  2012  10.00-­‐10.45      Produced  by  Mark  Mitchell,    Director  of  Client  Services  EMEA,  Brightedge  

Quick  Introduc-on  @searchmitch  

AlternaKvely  J  

Or  Connect  with  me  on  Google  Plus    h9ps://plus.google.com/u/0/110444020499882124612/posts          

Its  been  an  interesKng  year  

0 10 million

40 million

90 million

170 million

250 million

400 million

June July October January 2012 April June September

ConKnued  G+  Growth…  

Brands  are  engaging  more..  

+Sharing +People

+Relationships

Friends 2860

Search Video Mobile Display Offers Local

+Recommendations

Google  +  touches  every  part  of  the  Google  plaPorm  

Some  recommendations  

1.  You  need  to  be  in  to  win  it  

2.  Provide  rich,  relevant  and  real  Kme  results  

Google+ Posts in Search Your followers may see content you’ve posted on your Page when it’s relevant to their search terms

Discoverability for your Google+ Page Users can click through to your Page, right from the search results page

Real-time content If you post frequently on Google+, users may see your most recent post right in search

3.  Significantly  can  Influences  PPC  performance  

Manage  an  ac-ve  Google+  Page  and  surface  recommenda-ons  at  the  moment  of  intent  

5 -10% avg. search ad CTR uplift

from social extensions

Android Phone | Example.com www.example.com Save Instantly On Android With No Mail Rebates! Kari Clark, Christian Oestlien, Chris Vennard and 150 other people +1’d this

9% lift 22% lift

4.  Regular  content  and  posKng  strategy  

5.  Track,  measure  and  aligning  content  by  keywords  

G+

Data (PPC and SEO)

Content

Measure

PREDICTION  PPC  will  see  more  G+  buying  influence  –  audience  +  keyword  

 Product Launch   (Fiat)

 Brand Awareness   (Coca-Cola)

 Customer Support   (Samsung)

 Loyalty/Retention   (Cadbury)

 Driving Conversions   (Macy’s)

 Reputation Management   (Tiger Woods)

6. Hangouts drive richer engagement with your brand

7.  Create  your  brand  rel  =  authors  

8.  IdenKfy  influencers  

9.  Migrate  and  leverage  your  social  properKes  

Extra  reading  –  FantasKc  in  depth  preso  on  Google  +  

Google+ SEO & Authorship!AJ Kohn ""

Owner"Blind Five Year Old"

www.blindfiveyearold.com"@ajkohn"

3  closing  statements  from  today      1.  You  need  to  be  on  it    2  .The  influence  of  Google  +  is  growing    3.  Create  content,  strategy  aligned  to  search  keyword  strategies            MEASURE  MEASURE  MEASURE  

Thank  you