How To Use Google TRENDS

https://www.google.com/trends/

Open Google Trends:1.

• Google Trends will automatically show you what’s trending online.

• You can tailor which field you’re interested in, so that Google will only show you what’s trending in that field.

• You can also search for a particular term to see how that is trending over time in Google searches.

• Let’s look at the search term ‘LinkedIn’.

• One thing we start to notice is seasonality.

• At the end of every year, there’s a dip in popularity – because most people aren’t working and aren’t checking LinkedIn.

• You can hover over any point of the trend line to get an exact date.

• You can also compare two search terms.

• Let’s add the search term ‘Myspace’

• If you add ‘MySpace’ to the search, you can see that it continues (all these years after its failure) to lose traffic.

• LinkedIn, on the other hand, has increasing traffic.

• Now let’s take a look at ‘Facebook’

• We can see that Facebook is in a clear but slow decline.

• Unless we change the location to China, instead of the USA.

• China seems to be keeping its interest in Facebook, despite the fact that it’s not an available service there yet.

• Let’s go back to the USA.

• But let’s change the time frame. Instead of the last 4 years, let’s change that to since 2004 (Google’s data limit).

• Now we get a much, much clearer view of Facebook’s popularity.

• Facebook is in the decline phase of its product life cycle.

• Google Trends also shows us which search terms are ‘Break outs’ –which means they’ve had a sudden burst in searches.

• Google will show you break-outs related to you chosen search term.

• Let check the break-outs for Facebook.

• ‘Facebook Espanol’ is breaking-out. Why?

• If we do a quick Google Search under News, we find that Facebook is moving into the digital currency space in Spain.

• That news it generating interest, and an increase in search.

• Lastly: You can see the popularity of a search by location, which can be highly useful for marketers looking to expand a product.

• It distributes demand over a world map.

• Google Trends – it’s a powerful tool, well worth using.