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GOOD ENOUGH TO !EAT

CASE STUDY A career website to increase employer brand awareness, attract more qualified candidates, drive more applicants and provide !a better user experience !in China. Client Yum! Brands !!Region China!!Date 2013!!Keywords Careers Site Application Tracking System

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BACKGROUND YUM! Brands is the world’s leading restaurant company with restaurant brands such as KFC, Pizza Hut and Taco Bell. However, their existing website was developed many years ago and hasn’t been updated since – so it’s old news. It no longer meets the requirements in terms of design, content and user experience.

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BRIEF Update YUM! Brands’ career website to meet applicants’ standards in terms of design, content and user friendliness.

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SOLUTION Maximum rebuilt a next generation corporate career website to increase employer brand awareness, attract more qualified candidates, drive more applicants and provide a better user experience.

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DETAILS Yum! Careers site The homepage of Yum! Brands career website displays an opening animation, where Yum pictures and brands form the Yum! logo.

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DETAILS Yum! Office Function Different office functions, like marketing, HR and Finance teams, are working together to support Yum! Brands to develop future strategies.

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…and there’s even a white one you can use if you’re like that.

iPhone 5 templates work in exactly the same way.

RESPONSIVE DESIGN Yum! Brands’ career website can be viewed optimally on mobile devices for the best user experience.

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For more information, talk to me.

Emile Mac Gillavry Managing Director T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry

NEXT STEPS

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