YUM Brands Inc.

YUM Reporting Segments

YUM U.S.

YUM China

YUM Restaurants International

YUM India

YUM Concepts KFC

Pizza Hut

Taco Bell

Little Sheep

INDUSTRY COMPETITION

Competition:

QSR Restaurants

Supermarkets

Convenience stores

Coffee shops

Snack shops

Competing For:

Food Quality

Price

Convenience

Location

Concepts

Consumer Tastes

PRINCIPAL COMPETITION

Mc Donald’s Corporation

Starbucks Corporation

Wendy’s Company

Burger King Worldwide

Darden Restaurants Corporation

PRINCIPAL PRODUCTS

Fried / Non Fried Chicken

Tacos, Burritos, Quesadillas, Salads, Nachos

Pizza, Hot Wings

Hot Pot Stews

MARKET SHARE

Other55%

Domino's1%

Burger

King2%

Wendy's2%

Jack in

the Box2%

Yum Brands9%

Doc-tors

Asso-ciates10%

Mc Donald's

19%

INDUSTRY TREND

INDUSTRY ISSUE # 1

Exchange Rates

INDUSTRY ISSUE # 2

RISING COMMODITY PRICES

INDUSTRY ISSUE # 3

Oversaturation in United States

INDUSTRY OPPORTUNITY

Healthier options / Health trends

INDUSTRY OPPORTUNITY

EMERGING MARKETS

YUM BRANDS GROSS REVENUE 2012

$13.866 Billion

INDUSTRY TOTAL GROSS

REVENUE 2012

$195.2 Billion

COMPETITORS GROSS REVENUE 2012

GROSS PROFIT MARGIN

YUM BRANDS STOCK PRICE

YUM BRANDS 3 YEAR TREND ANALYSIS REVENUES AND GROSS PROFIT

INTELECTUAL PROPERTY & TECHNOLOGY

MISSION OF YUM BRANDS

Build leading brands across China in every single category

Drive aggressive International expansion and build strong brands

everywhere

Dramatically improve U.S. brand positions, consistency and returns

Drive industry leading long-term shareholder and franchise value

CORE COMPETENCIES

INBOUND LOGISTICS

VERTICAL INTEGRATION

INBOUND OUTBOUND

CORE COMPETENCY

PRIMARY GEOGRAPHICAL MARKETS

MARKETING STRATEGIES

KIDS

GETTING MORE FOR LESS

CONVIENCE FACTOR

LOYALTY PROGRAMS