Go Viral By Using Storiesjacomaraisdotcom.wordpress.com /2014/10/03/go-viral-by-using-stories/

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This is the last of the articles on how to go viral, andwe have left probably the most overlooked method forlast. People have been telling stories for thousands ofyears. Stories are used for entertainment, to conveyconcepts and to teach lessons among other things.The story of the Trojan Horse for example has beentold countless times through generations and has awealth of lessons in it. Just like that a good story canmake your work go viral if you can come up with agreat story. Have you ever had a friend tell you ofgreat service he got somewhere. Usually this will takethe form of a story and he will ad a tail here and there to make the service he got sounds even better. If hepost this on Facebook a lot of people will see and probably share this story, and that is how a story can goviral. No wonder that stories stand the test of time, because they get shared, either around the campfirehundreds of years ago, or on Facebook today. Let’s look at a good example. Subway used the Jarod storyto great effect. A guy that loses tons of weight by just eating Subway and nothing else, wow! What a greatstory and it spread like wildfire. Thanks to that story millions of people that wouldn’t know about Subwaynow knows. Have you ever seen the Panda cheese ad? Very funny, in short a kid in grocery store asks forPanda cheese and his dad says there is no more space in the trolley. Next thing a panda rocks up, throwsthe trolley over and says “There’s always space for Panda Cheese”. Now this is a bizarre ad, but peoplelike to share it with their friends because it is so funny and off the wall. The most important thing about this“story” however is; you can’t tell it without mentioning Panda Cheese. That is what makes it so effective.Evian had a very good ad about very cute babies doing all sorts of funny things, but it had nothing to dowith mineral water, hence it was a big flop. So , you can see how effective stories can be in gettingsomething to go viral. It is in our DNA to share stories, so use it to good effect. Just make sure that it isimpossible to tell the story to someone else without your brand or product being mentioned. Do thiseffectively and you will see results you never thought were possible.