going mobile with boopsie, a case study
DESCRIPTION
by Tanya Prokrym, University of Notre Dame - The proliferation of mobile technologies has changed the way in which users view library resources. Industry analysts are forecasting that the mobile application market will grow to over $15 billion by 2013. This presentation describes one library’s journey to implementing a library mobile application. Each phase of the project will be discussed — evaluation, product selection, design, implementation, and support. The Boopsie environment will be demonstrated.TRANSCRIPT
Going Mobile with Boopsie:
A Case Study
Tanya ProkrymIOLUG Conference Marion, IN
May 6, 2011
Presentation Outline
IOLUG - Marion, In May 6, 2011
• The Mobile World• Evaluation and Selection
• Implementation• Marketing• Demo• Best Practices
The Mobile World
IOLUG - Marion, In May 6, 2011
First call on handheld
First call on handheld
Firstmobilephone
Firsttextmsgs
1973 1982 1990s 1995 2007
The Mobile World:One Size Fits All
• Surf the web• Listen to
music• Watch TV• Communicate
with Friends• Read Books• Take Pictures• Share Info• Readers (QR)• Locator• Check-out• Personal
networks
The Mobile World
IOLUG - Marion, In May 6, 2011
Evaluation and Selection
Woodbury, Cason. LIVE101.ppt (NCSU:2010).
Top Level iPhones, Android phones, Palm Pre
Large touch screens, sophisticated web capabilities
Middle Level Blackberry, Nokia smartphones, Windows mobile, etc.
May lack touch screen and some CSS and JavaScript capabilities.
Low Level Web-enabled flip phones
Small screens, low web functionality
Evaluation and Selection
Woodbury, Cason. LIVE101.ppt (NCSU:2010).
Evaluation and Selection
IOLUG - Marion, In May 6, 2011
• What services are currently available?
• What services are suitable for mobile technologies?
• What tools can be easily created?
• What would be fun to see?
Evaluation and Selection
IOLUG - Marion, In May 6, 2011
• Channels Catalog search, library info,
loan services, mobile resources, video tours, alerts, events, mobile reference (sms), photos, instruction, locator services, social
• Platforms Mobile-friendly web app or
mobile app• Styles
Grid, touchbased, text-based, hybrid
• Costs
Evaluation and Selection
IOLUG - Marion, In May 6, 2011
Moore’s Law:
“Chips get twice as good just about every two years”
…so design for a two-year window
ND Selection
IOLUG - Marion, In May 6, 2011
• Platform – mobile library appBOOPSIE
• Channels Catalog search, article search, library info, loan services, new resources, mobile databases, events, sms
• Style – Hybrid
TIME AND COST
Boopsie provides:
• Native client build for all platforms
• Baseline of library services
• iTunes / Market• Usage Statistics• Easy input of
content
ND Selection
• Integration of ALEPH X-services
Implementation
• Content Selection• Google Docs• Boopsie training• Catalog Search• Test
IOLUG - Marion, In May 6, 2011
Implementation
*Pascal Calarco, Michelle Hudson, Tanya Prokrym, Linda Sharp
Number of Users
Users By Channel
Queries By Device
Marketing
•Students different from faculty
•eNewsletter promotion
•Library main page link
•Keep URL short
•Stall notesIOLUG - Marion, In May 6, 2011
Marketing•YouTube video
•Signatures
−Library overdue notices
−Email signatures
−Pens
−Reference cardsIOLUG - Marion, In May 6, 2011
Demo
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Google Docs - ND
Best Practices
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• Keep it simple• Don’t “mobilize” everything
• No high resolution images Remember: screen is tiny
Screen size and resolution
Best Practices
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• Expose hidden content
• Transparency of design and interface
• Manage expectations
• Train
Final Thought
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PATRON DRIVEN FOCUS
Questions?Tanya Prokrym
Electronic Resources [email protected]: 574-631-5938
Resources Cited:1. Griffey, Jason. Mobile Technologies and Libraries. New York: Neal-
Schuman, 2010.2. GSM Annual Report (Groupe Speciale Mobile)
http://www.gsmworld.com.3. Google images: TradeTang.com. 2010. and
http://www.psychobeing.co.uk/satanicfishnew/?cat=36 (evolution images); http://pepperdigitalblog.com/?tag=the-new-york-times
4. Word clouds - www.wordle.net 5. http://www. xtimeline.com/timeline/History-of-Mobile-Phones--
Cell-Phones-
Boopsie
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Boopsie
IOLUG - Marion, In May 6, 2011
Boopsie
IOLUG - Marion, In May 6, 2011