Mobile Trends Affecting Libraries

October 22, 2013

Tony Medrano

CEO, Boopsie for Libraries

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Trends:

•2/3 of adults sleep w/ cell phones next to their beds•99.8% of college students use cell phones or tablets

Objective: BE where your patrons ARE

Opportunities:

Put Your Library on patron’s home screenor

Hope patron uses a bookmark, searches for Your Library, or enjoys typing a lot on their smart phone

Be AwareBe Aware

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“Abandonment” & Why is it Important w/ Mobile

Better User Experience w/ Fewer Clicks = Less “Abandonment”

(Visits – Abandonment) = Circulation (aka “Your Library’s Take Home Pay”)

•Abandonment increases by 58% by not serving Patron’s device•Abandonment increases by 40% after 3 seconds of wait time•Abandonment increases by 55% by forcing users to type long word

What Happens to Your Library’s “Take Home Pay”?

Be LessBe Less

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Be LessBe Less

*This is a joke. Haha.

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Be AvailableBe Available

• Only 42% of Library Patrons use iPhones

*190M+ Mobile App Queries by Library Patrons in 2013

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• Blackberry usage down 59.9% since January

*190M+ Mobile App Queries by Library Patrons in 2013

Be AdaptableBe Adaptable

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• Windows Phone 8 already has 2.2x more users than Blackberry

*190M+ Mobile App Queries by Library Patrons in 2013

Be ReadyBe Ready

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Be NativeBe NativeWhich One Looks Easiest to Use?

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• 2.4x More Usage When Users Type Less

Be SimpleBe Simple

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Simple

User Friendly

Results in 3.4x More Users

Be Easy (mobile)Be Easy (mobile)

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Simple

User Friendly

Results in 5.1x More Users

Be Easy (d2m)Be Easy (d2m)

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Be Easy (d2m)Be Easy (d2m)

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Be Consumer FocusedBe Consumer Focused

If You Don’t Take Care of Your [Mobile Consumer], Someone Else Will…

Threats You Can Address:

•Mobile Usability of Libraries vs. Consumer Focused eBook/App Companies•Public Awareness of Free Mobile eBooks from Libraries vs. Consumer Focused eBook/App Companies

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Be MoreBe More

500 Potential Checkouts (under

your control)

150 Checkouts Delivered (due

to abandonment allowed)

Don’t Let Patrons and Checkouts Slip Away!