going mobile: a key to program engagement
TRANSCRIPT
- 1. Going Mobile: A Key to Program Engagement Trenholm Ninestein & Jennifer Sartor Virgin Pulse April 29, 2015
- 2. Trenholm Ninestein Product Manager Jennifer Sartor Senior Product Marketing Manager
- 3. VIRGIN PULSE MOBILE INN 2012 2013 2014 2015 GENERATION 1 DASH APP GENERATION 2 VP MOBILE APP GENERATION 3 VP MOBILE APP APPLE HEALTH KIT INTEGRATION MOBILE BIOMETRICS HEALTH STATION APP
- 4. WHY MOBILE ?
- 5. ow would you answer
- 6. ow would you answer Whats the temperature outside now?
- 7. ow would you answer Whats the temperature outside now? How many steps did you take yesterday?
- 8. ow would you answer Whats the temperature outside now? What did you do last Tuesday? How many steps did you take yesterday?
- 9. 80% OF ONLINE ADULTS NOW OWN A SMARTPHONE GlobalWebIndex, Q3 2014
- 10. I love the freedom of movement that my phone gives me. That has definitely transformed my life.
- 11. ne you left your phone at
- 12. ne you left your phone at w long could you go witho
- 13. 84% COULDNT GO A SINGLE DAY TIME
- 14. magine again you forgo your phone at home
- 15. magine again you forgo your phone at home How far back would you for it?
- 16. 3 in 10 would go back no matter the distance University of Southern California - Annenberg
- 17. University of Southern California - Annenberg Another third would go back 10 min 3 in 10 would go back no matter the distance
- 18. n a typical day how man s do you check your ph
- 19. Kleiner Perkins Caufield & Byers 150 times per day
- 20. WHY MOBILE WELLNESS?
- 21. Mobile phones will soon become the most important platform for changing human behavior. . . . Nothing can stop this revolution. - BJ Fogg
- 22. PricewaterhouseCoopers AMERICANS MANAGE THEIR HEALTH VIA MOBILE APPS Physical Activity Tracking Medication Reminders Symptoms Tracking Diet & Nutrition
- 23. NOT JUST 9 TO 5
- 24. ACCESSIBL E TO ALL
- 25. RIGHT TIME, RIGHT
- 26. MOBILE DEMO
- 27. MOBILE STRATEGY
- 28. 1. GROWTH= OPPORTU MOBILE FIRST STRATEGY
- 29. MOBILE CON 10B+ DESKTOP INTERNET 1B+ PC 1OOM+ 1990 2000 2010 2020
- 30. SMARTPHONE TABLET SMARTWATCH FITNESS TRACKER HANDHELD GAMING CONSOLE PERSONAL NAVIGATION DEVICE GOOGLE GLASS OBILE DEVICES
- 31. 1. GROWTH= OPPORTU 2. CONSTRAINTS= FOCUSMOBILE FIRST STRATEGY
- 32. PARTIAL ATTENTION
- 33. 1. GROWTH= OPPORTU 2. CONSTRAINTS= FOCUS 3. CAPABILITITES= INNOVATI MOBILE FIRST STRATEGY
- 34. 1. GROWTH= OPPORTU 2. CONSTRAINTS= FOCUS 3. CAPABILITITES= INNOVATI B= MAT MOBILE FIRST STRATEGY
- 35. Behavior = Ability Motivation Trigger at the same time
- 36. B = MAT ABILITY MOTIVATION EASY TO DOHARD TO DO HIGH OTIVATION LOW OTIVATION
- 37. SIMPLICITY
- 38. TIME SPENT IN APP ACCOMPLISHING SIMILAR TASKS AS WEBSITE 40 55% Less
- 39. B = MAT ABILITY MOTIVATION EASY TO DOHARD TO DO HIGH OTIVATION LOW OTIVATION
- 40. TRIGGERS
- 41. DAILY CARD COMPLETION AFTER PUSH NOTIFICATION REMINDER 3X increase in compl
- 42. B = MAT ABILITY MOTIVATION EASY TO DOHARD TO DO HIGH OTIVATION LOW OTIVATION
- 43. SUCCESS MOMENTUM
- 44. MOBILE WEEKLY SESSIONS 2.0 MOBILE APP vs 1.0 MOBILE APP AND WEB PLATFORM3X more than VP 9X more than VP
- 45. 1. GROWTH= OPPORTU 2. CONSTRAINTS= FOCUS 3. CAPABILITITES= INNOVATI B= MAT MOBILE FIRST STRATEGY
- 46. Q1. COMPLETE DAILY Q3. EARNING OPPORT Q4. MOBILE ONLY E 2015 MOBILE ROADMAP
- 47. ENGAGING EMPLOYEES WITH
- 48. AWARENESSENROLLONBOARDENGAGE
- 49. Get the tools and know-how to take charge of what makes you happy and well. Its your time to thrive! (And earn rewards, too! Up to $500 a year) join.virginpulse.com/yourcompany
- 50. Get the motivation, tools and know-how to take charge of what makes you happy and well. And get rewards, too! Up to $500 a year! join.virginpulse.com/yourcompany
- 51. Get the tools and know-how to take charge of what makes you happy and well. Its your time to thrive! (And earn rewards, too! Up to $500 a year) join.virginpulse.com/yourcompany
- 52. EVEN TS LUNCH & LEARN S COMPAN Y SPONSO RED ACTIVITI ES PRIZE DRAWI NGS PROM O MATER IALS WELL NESS FAIRS GAGEMENT DRIVERS
- 53. ILE HEALTH STATION
- 54. Thank you! Questions?