GMAR BOARD OF DIRECTORSTHURSDAY, JANUARY 19, 2015 • 12:00 PM

GMAR HEADQUARTERS

MEETING AGENDA

1. Welcome & Introductions

2. SEWRPC: 2050 Land Use Plan

3. Consent Agenda P 2 Approval

20 Min

4. ReportsA. Chairman

B. Treasurer1) November 2016 Financials2) 2017 GMAR Budget Update*

C. President

D. Departments1) Government Affairs2) Membership3) Professional Standards

E. Kettle Moraine Council

F. MLS

P 9

P 13

Information

ApprovalApproval

Approval

InformationInformationApproval

Information

Information

5 Min

10 Min10 Min

15 Min

10 Min5 Min

15 Min

10 Min

10 Min

5. Old Business A. None

6. New BusinessA. None

7. Adjourn 1:30 PM

Important Upcoming Dates: February 2nd – Marquette Univ & GMAR Economic Summit – Wisconsin Club February 21st – Kettle Moraine Council Mardi Gras – The Hitchin’ Post, West Bend March 9th – GMAR Board of Directors Meeting – 12:00 Noon, GMAR March 12th – Youth Foundation’s St. Patrick’s Day 5K – Hart Park, Wauwatosa, WI March 15th – REALTOR® & Government Day – Monona Terrace, Madison, WI March 24th – 93rd REALTORS® Home & Garden Show – Wisconsin Expo Ctr, West Allis, WI

* Indicates information will be available at the Directors meeting. Updated: 5/20/2023 12:51 PM

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GMAR BOARD OF DIRECTORSCONSENT AGENDA

1. It is moved, seconded and carried to approve the minutes of the Board of Directors meeting from November 17, 2016. p. 3

2. It is moved, seconded and carried to approve of the 87 new members who have applied to become members of the GMAR and paid the appropriate fees. p. 7

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GREATER MILWAUKEE ASSOCIATION OF REALTORS®BOARD OF DIRECTORS MEETING MINUTESThursday, November 17, 2016 • 12:00 PM

GMAR Headquarters

1. Call to Order Chairwoman Roxanne Platz called the meeting to order at 12:05 PM with a quorum present for the transaction of business.

Present: Roxanne Platz, Chairwoman; Mike Kollmansberger, Chair-Elect; Vickie Kelsall, Treasurer, Amy Curler, Corporate Secretary; Betsy Head, Past Chair; Dale Marciniak, Arthur Mays, Tom Sykora, Jennifer Burns, Ted Dentice, Kel Svoboda, Joan Read

Staff Present: Mike Ruzicka, President; Scott Bush, VP Operations; Michelle Kohn, Membership Director, Chris Carrillo, CEO, Metro, MLS

Guest: Joe Weiss, Emeritus Recipient

Excused: Joe Horning, Cindy Fleming, Mark Kivley

2. Emeritus RecognitionA. Mrs. Platz congratulated Joe Weiss on his 40+ years of REALTOR® membership and presented

him with his NAR Emeritus pin and certificate.

3. Retiring DirectorsA. Mrs. Platz thanked 3 Directors leaving the Board at the end of the year, Betsy Head, Cindy

Fleming and Joan Read.

4. Consent AgendaA. Minutes of September 15th, 2016 Board of Directors Meeting.

B. New Member Report (80 new members) M/S/C to approve Consent Agenda.

5. ReportsA. Chairwoman’s Report

In the interest of time, Mrs. Platz did not provide a report.

B. Treasurer’s Report1) Mr. Ruzicka gave the October 2016 Financial Report.

Statement of Financial Position – As of October 31, 2016, GMAR had $1,885,636 in Cash & Investment Balances, up $326,992.

Accounts receivable were AR up $36,384 and prepaid expenses were down $112,212 compared to 2015 (due to not paying for the Home and Garden facility rental as of 10/31). Total Assets were $3,495,093 which is up $233,933 compared to 2015 mainly due to having more Cash & Investments.

On the Liability side, accounts payable were up $37,209 compared to last year; accrued vacation expenses were up $3,709; and the long-term mortgage liability was down $33,040 (which is the amount of principal to be paid on the mortgage in 2016). Overall, Total Liabilities were $1,390,856, up $177,881 compared to 2015.

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For the month ending October 31, 2016, GMAR had Net Income of $240,961, up $58,544 from last year. Overall, Total Net Assets were $2,104,237; $56,053 higher than the same point in 2015.

Statement of Activities – Membership: Through October 31, 2016, $876,680 was collected in dues. Last year through the end of October, we had collected $846,460 in dues, $38,085 ahead of last year at the same time. New member budget for 2016: 464 REALTORS®, 50 DRs and 20 Affiliates. Through October, actual new members: 544 REALTORS®, 39 DRs and 15 Affiliates.

Promotions: Home and Garden Show income was $888,263 and expenses of $606,052 for a net income of $282,211. The budgeted net income for the Home and Garden Show was $279,775.

Expenses related to Public Policy and Professional Standards were basically all personnel costs, incurring expenditures primarily in Labor and Overhead.

Products (Wisconsin Real Estate Supply): Product sales were $5,642 lower than the sales at this time in 2015. Total product sales through October 31st were $59,271. Total budgeted product sales for 2016 is $76,400.

The Leadership section includes expenditures for meetings, committees, officer expenses, strategic planning, NAR Home Buyer and Seller survey and NAR meetings. The main expenses recorded through July were memberships and travel expenses for the president, officer expenses and stipends, and Milwaukee Bucks season tickets.

The Administrative section includes investment and rental income and expenses for professional fees, salaries, fringe benefits, building, insurance, occupancy, property taxes, general office expenses and depreciation.

The bottom line shows Excess Receipts Over Expenditures of $240,961. Last year our net revenue was $182,417 for the same time period.

M/S/C to approve the unaudited Statement of Financial Position (Balance Sheet) and Statement of Activities as of October 31, 2016, and recommend placing on file for audit.

2) Mr. Ruzicka presented the 2016 GMAR Budget.

Mr. Ruzicka stated the discussion by stating that the 2017 budget was virtually the same as the 2016 document, because the coming year appears to be very similar with respect to the GMAR’s 2 main sources of revenue; member dues and the Home & Garden Show (which account for 80% of GMAR revenue).

Membership – With the dues increase, the GMAR is budgeting an extra $31,648 in dues revenue. $3,000 was added to the public relations line item to increase media exposure for the Association.

Promotions – Sandi Anderson had requested creating a reserve account to absorb large one-time expenses the HGS makes on occasion. The budgeted calls for a $10, 000 expenditure in a HGS reserve account. The budget shows $3,000 less for the WRA Education Partnership, due to an increase in online continuing education, which the GMAR does not share.

Public Policy – $2,000 was added for Marne Stück to attend NAR’s GAD Institute

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Products (WRES) – Mr. Ruzicka provided the Directors with a 10-year history of the REALTOR® Store, showing the steady decline of net revenue. He also stated that the likelihood of the store returning to a more profitable time if very unlikely due to most members purchasing real estate products online. For the 2017 budget he decreased sales by $7,000, but said he would evaluate whether to liquidate the store altogether in the 1st or 2nd quarter of 2017.

Leadership – Travel costs were increased by $2,000.

Administration – The GMAR has contracted with a new internet provider, which costs approximately 30% more. The $6,400 increase for internet provider reflects that new provider.

The bottom line shows an ending balance of $0 for FY 2017, however, as was the case in 2016 both dues and HGS revenue exceeded the original estimation; which Mr. Ruzicka said looks like it will happen again in 2017.

M/S/C to approve of the 2017 GMAR Budget.

C. President’s ReportMike Ruzicka reported the following in addition to his written memorandum to the Board of Directors:

1) 2016/2017 Strategic Planning – Mr. Ruzicka reported that he and the GMAR staff spent an afternoon evaluating the GMAR’s strategic plan, and, “put some meat on the bones.” Discussing incremental changes they plan to make in the upcoming year.

He added that he and GAD, Marne Stück, were developing a Milwaukee Real Estate legislative strategy, with its focal point being to increase homeownership. He said the GMAR will meet with elected officials and city and county staff to evaluate existing programs that the Association would like to see expanded, or eliminated.

2) Electronic Lock Boxes – The Directors discussed a recent television news report focusing on the fact that the Milwaukee market does not have electronic lock boxes. The BOD determined that without a large contingent of members in favor of bringing the lock boxes into the market, it was not beneficial to bring the boxes into the market at this time. However, Mr. Ruzicka said the GMAR would continue to survey members to gauge their interest.

3) Mr. Ruzicka reported the results of the 2016 BOD election that was held October 16 – 22, 2016. Of the candidates on the ballot, the 4 winners were:

Kel Svoboda Tom Sykora Roger Rushman Courtney Stefaniak

M/S/C to certify the results of the 2016 GMAR Board of Directors election.

4) NAR Directors Meeting – There were 2 measures at the recently concluded NAR Board of Directors meeting, held in conjunction with the NAR Convention in Orlando, FL, that the GMAR was concerned about.

The first would have reduce local associations’ representation on the NAR BOD, and the second would have required adjoining associations consent to conduct any activity that crossed into that association’s territory (i.e. spending NAR funds in support of a political candidate).

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The GMAR opposed both measures and they were defeated by the NAR Directors and Delegate Body.

D. Departments1) Government Affairs

Marne Stuck reported:

Mrs. Stuck presented a summary, prepared by Joe Murray, Director of Political and Governmental Affairs at WRA, of the 2016 election showing results from the Nov. 8 election. It showed numbers and comparisons in the 2016 Presidential race, The Feingold/Johnson US Senate Race, and State Legislative campaigns.

2) PromotionsNo report was given.

3) Professional Standards Scott Bush reported:

Mr. Bush discussed creating a deposit for the appeal of ethics procedural reviews.

M/S/C to adopt a $300 deposit for ethics appeals and procedural reviews

Mr. Bush asked the Directors to review a letter he drafted to NAR requesting a case interpretation or standard of practice relating to article 12 that differentiates between teams and individuals when reporting sales numbers.

M/S/C for the GMAR to send the letter to NAR requesting a case interpretation or standard of practice that differentiates between teams and individuals when reporting sales numbers.

M/S/C to adopt the disciplinary actions recommended for cases E16-09 and E16-17

4) Kettle Moraine REALTOR® CouncilAmy Curler shared the following:

Two events the KMRC held this year, the Flowers for Scholars and KMRC Golf Outing, raised over $4,000, which was donated to the GMAR Youth Foundation.

5) MLSNo report was given.

6. Old BusinessA. None

7. New BusinessA. Youth Foundation Directors

The GMAR BOD voted to appoint the Youth Foundation Directors for 2017. Youth Foundation Election Results:

Education Chair, Amanda Raffaele Social Services Chair, Elizabeth Feustel Arts & Culture Chair, Donna Muelver Fundraising Chair, Susan Muller Secretary, Scott Bush (Appointed by GMAR President, Approved by GMAR Board) Directors at Large, Jill Meier, Peter Stefaniak, Paul Nikolic

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B. GMAR Executive CommitteeThe GMAR BOD voted to appoint the 2017 executive committee with a unanimous vote for the following:

Chair-Elect, Vickie Kelsall Treasurer, Amy Curler Corporate Secretary, Kel Svoboda

Per the GMAR’s bylaws, 2016 Chairwoman, Roxanne Platz, will become 2017 Past Chair, and 2016 Chair-Elect, Mike Kollmansberger, will become the 2017 Chairman.

C. Apprehension Among Minority BuyersKel Svoboda stated that he is getting reports of Hispanic buyers in Milwaukee canceling purchases, because they are not sure what the Trump Administration plans to do about the broader issue of immigration.

D. State Issued ContractsThe State of Wisconsin will be issuing a new Buyer Agency contract in the coming months, according to Tom Sykora.

8. AdjournThe meeting adjourned at 1:15 PM.

Respectfully submitted,

Mike RuzickaPresident

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NEW MEMBER REPORT

87 new members, joined Nov 10, 2016 – Jan 15, 2017, for approval (DR's - 4; R's - 69, A's - 14).

Scott Adkins FIRST WEBER INC~DLFDennis Alsteen REALTY EXECUTIVES INTEGRITY~BRDouglas Annesley SHOREWEST, REALTORS~MORELANDCaleb Atkinson MIDWEST EXECUTIVE REALTYScott Berg PEOPLES HOME EQUITY, INC.James Bizub JIM BIZUB REALTYVirginia Brackens HOMESTEAD REALTY INC~MILWAUKEESandra Breitzmann LIST2SELL LLCKelsey Brooks CENTURY 21 AFFILIATED~MT PLEASCharlie Bussian EXIT REALTY XLJohn Carini HOMESTEAD REALTY INC~MILWAUKEERobin Chmiel COLDWELL BANKER RESIDENTIAL BRJames Cox KELLER WILLIAMS REALTY~MILW NOCynthia Cramer RE/MAX GALLERYKelly Cuthill SHOREWEST, REALTORS~MNM FALLSMary Danner COLDWELL BANKER RESIDENTIAL BRRyan Delaney SHOREWEST, REALTORS~OCParamveer Dhariwal KELLER WILLIAMS REALTY~MILW NOTom Didier RENTERS WAREHOUSE MILWAUKEEJason Dominski PEOPLES HOME EQUITY, INC.Lora Dornblaser REALTY EXECUTIVES SOUTHEASTKristie Farahbakhsh KELLER WILLIAMS REALTY~MILW NOWilliam Feldman COLDWELL BANKER RESIDENTIAL BRKeri Fleischmann PEOPLES HOME EQUITY, INC.J Ryan Fonder RE/MAX LAKESIDE~CAPITOLRoyce Fortier SIGNATURE REALTYEvelyn Frederiksen KELLER WILLIAMS REALTY~MILW NOPatricia Giovannini POWERS REALTY GROUP~SHOREWOODEd Goggins PEOPLES HOME EQUITY, INC.Gina Gomez CHERRY HOME REALTY LLCPatricia Grasch HCI PROPERTIES LLCScott Gray ROSSETTO REALTY LLCLeann Gronowski REALTY EXECUTIVES INTEGRITY~HACamiel Hampton SHOREWEST, REALTORS~SOUTH METRNancy Harris RESPONSE, REALTORSAndrew Hein RENTERS WAREHOUSE MILWAUKEECole Heinrich North Shore BankThomas Hopkins KELLER WILLIAMS REALTY~MILW NODavid Jalowiec COLDWELL BANKER HOMESALE REALTJohanna Jimenez LUNA REALTY LLCJames Johnson PEOPLES HOME EQUITY, INC.Bonnie Juris KELLER WILLIAMS REALTY~MILW NONancy Kennedy FIRST WEBER INC~BARKERTravis Kennelty SHOREWEST, REALTORS~W NORTHJohn Kittelson CENTURY 21 AFFILIATED~WAUWATOSSuzanne Knight KELLER WILLIAMS REALTY~MILW NOWilliam Kral KRAL REAL ESTATEMichael Leitermann SHOREWEST, REALTORS~NEW BERLINEric Lois SHOREWEST, REALTORS~NEW BERLIN

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Jessica Lundgren PREMIER POINT REALTY LLCDaniel Majewski BERKSHIRE HATHAWAY HOMESERVICEKashyap Malkan REALTY EXECUTIVES INTEGRITY~BRNicole McConkey BELMAN HOMES, INCTerry McCreary REALTY EXECUTIVES INTEGRITY~BRAnthony McGinn SHOREWEST, REALTORS~BURLDaniel Mickelsen KELLER WILLIAMS REALTY~MILW NORhonda Mitchell COLDWELL BANKER RESIDENTIAL BRVeronica Montoto PEOPLES HOME EQUITY, INC.Melissa Murray KELLER WILLIAMS REALTY~MILW NOWalter Nelson MILWAUKEE EXECUTIVE REALTYAndrew Nogel RENTERS WAREHOUSE MILWAUKEEChidi Nwankwo VESTA REAL ESTATE ADVISORSPatrick Parrillo CONTERO REAL ESTATE LLCAnn Patz HOMESTEAD REALTY INC~MILWAUKEEWilliam Pearson HOMESTEAD REALTY INC~MILWAUKEELisa Prudlow PEOPLES HOME EQUITY, INC.Paul Rapala 1ST ADVANTAGE REAL ESTATECathy Reilly KELLER WILLIAMS REALTY~MILW NOBryce Reisenauer REALTY DYNAMICSAdam Reuter PEOPLES HOME EQUITY, INC.Michael Reuter PEOPLES HOME EQUITY, INC.Jesse Rondinelli STEPPING STONE HOMES, INC.Lorraine Rooney FIRST WEBER INC~NPWUrsula Russo FIRST WEBER INC~BKJeffrey Sayers REALTY EXECUTIVES INTEGRITY~HAKyle Schluter VESTA REAL ESTATE ADVISORSKristin Schneidler FIRST WEBER INC~BKScott Shapiro SHOREWEST, REALTORS~DOWNTOWNTammy Shaw-Stelter SHOREWEST, REALTORS~OCNicole Stevens FIRST WEBER INC~DLFDavid Terpstra COLDWELL BANKER RESIDENTIAL BRJessica Thao SHOREWEST, REALTORS~W NORTHAndrew Thomas KIRCHOFF GROUPJeffrey Tietz HOMESTEAD REALTY INC~MILWAUKEEKathleen Traudt FIRST WEBER INC~DLFScott Westphal PEOPLES HOME EQUITY, INC.Jacob Zielinski KELLER WILLIAMS REALTY~MILW NO

Membership categories: DR = Designated REALTOR®, R = REALTOR®, RN = REALTOR® No National; A = Affiliate, AC = Affiliate Corporate, LAC = Local Affiliate Corporate, LACC = Local Affiliate Corporate Contact

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GMAR FINANCIAL NOTES

Statement of Financial PositionAs of November 30, 2016, GMAR had $2,041,776 in Cash & Investment Balances, up $239,178 compared to last year. The two biggest reasons for this are Home and Garden Show income is greater and expenses are lower for next year’s show compared to November 30 in 2015 and dues receipts are higher than last year.

Accounts receivable were down $22,933 and prepaid expenses were down $106,289 (mostly due to not yet paying for Home and Garden facility rental for next year) compared to 2015. Total Assets were $3,663,583 which is up $93,149 compared to 2015 mainly due to having more Cash & Investments.

On the Liability side, accounts payable were up $4,324 compared to last year; accrued vacation expenses up $3,709; and the long-term mortgage liability down $33,040 which is the amount of principal to be paid on the mortgage in 2016. Unearned revenue is up $110,215 because exhibitors for next year’s Home and Garden show were signed up earlier than last. Overall, Total Liabilities were $1,648,350 which is up $85,208 compared to 2015.

GMAR had Net Income of $150,456 through November 30, 2016, up $10,848 from last year. Total Net Assets were $2,015,233; $7,941 higher than the same point in 2015.

Statement of ActivitiesMembership: Through November 2016, $894,782 was collected in dues. Last year, $851,809 was collected in dues, $42,973 ahead of 2015 at the same time. New member budget for 2016: 464 REALTORS®, 50 DRs and 20 Affiliates. Through November, actual new members: 592 REALTORS®, 40 DRs and 16 Affiliates.

Promotions: Through November 30, HGS income was $888,263 and expenses were $606,218 for a net income of $282,045. The budgeted net income for the Home and Garden Show was $279,775.

Expenses related to Public Policy and Professional Standards were basically all personnel costs, incurring expenditures primarily in Labor and Overhead. Products (Wisconsin Real Estate Supply): Sales through November 2016 were $5,723 lower than the sales through Nov 2015. Total product sales through November 2016 were $62,004. Total budgeted product sales for 2016 were $76,400.

The Leadership section includes expenditures for meetings, committees, officer expenses, strategic planning, NAR Home Buyer and Seller survey and NAR meetings. The main expenses recorded through November were memberships and travel expenses for the president, officer expenses and stipends, and Milwaukee Bucks season tickets.

The Administrative section includes investment and rental income and expenses for professional fees, salaries, fringe benefits, building, insurance, occupancy, property taxes, general office expenses and depreciation.

The bottom line shows Excess Receipts Over Expenditures of $150,456. Last year our net revenue was $139,608 for the same time period. The biggest reason for this difference was that Home and Garden Show net income was higher and dues income was higher through November 30 compared to the same period in 2015.

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STATEMENT OF FINANCIAL POSITION (BALANCE SHEET)

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November 30, November 30,2016 2015 $ Change % Change

Assets:Cash 577,510.02 655,782.72 (78,272.70) -11.9%Investments-BMO 448,899.98 421,789.95 27,110.03 6.4%Bankers' Acceptance/ICS Investment 1,015,366.36 725,025.60 290,340.76 40.0%Accounts Receivable 147,000.70 169,933.33 (22,932.63) -13.5%Prepaid Expenses 66,347.48 172,636.86 (106,289.38) -61.6% Total Current Assets 2,255,124.54 2,145,168.46 109,956.08 5.1%

Fixed Assets (Net of A/D) 451,209.68 468,016.89 (16,807.21) -3.6%MLS Investment 957,248.29 957,248.29 0.00 0.0%

Total Assets 3,663,582.51 3,570,433.64 93,148.87 2.6%

Liabilities and Fund Balance:Liabilities:Accounts Payable 301,923.32 297,599.14 4,324.18 1.5%Unearned Revenue 960,228.02 850,013.00 110,215.02 0.0%Accrued Expenses 72,195.54 68,486.58 3,708.96 5.4%Mortgage-Long Term Liability 314,002.79 347,042.59 (33,039.80) -9.5% Total Liabilities 1,648,349.67 1,563,141.31 85,208.36 5.5%

Net Assets:Net Assets 1,664,925.31 1,660,975.86 3,949.45 0.2%General Reserves - 3% Dues 16,500.00 21,083.37 (4,583.37) -21.7%Board Designated Reserve Fund 183,351.22 185,624.75 (2,273.53) -1.2%Net Revenue (Expense) 150,456.31 139,608.35 10,847.96 7.8% Total Net Assets 2,015,232.84 2,007,292.33 7,940.51 0.4%

Total Liabilities and Net Assets 3,663,582.51 3,570,433.64 93,148.87 2.6%

STATEMENT OF ACTIVITIES

Current Year Previous Year Current Year11 Months 11 Months 2016 Current Year Current Year

Ending 11/30/16 Ending 11/30/15 Annual $ Over (Under) % ofActual Actual Budget Budget Budget

Receipts:Dues 894,781.67 851,808.83 854,032.00 40,749.67 104.8%Member Outings 110,533.46 99,193.00 94,800.00 15,733.46 116.6%Member Services 180.00 1,200.00 1,000.00 (820.00) 18.0%Young Prof Network 0.00 0.00 0.00 0.00 0.0%New Member Orientation 2,895.00 2,090.00 2,500.00 395.00 115.8%Kettle Moraine 1,040.00 0.00 0.00 1,040.00 0.0%Home and Garden Show 888,263.25 861,926.25 840,136.00 48,127.25 105.7%Other Shows 1,100.00 600.00 1,000.00 100.00 110.0%Education 12,632.94 7,506.61 11,500.00 1,132.94 109.9%Youth Foundation 11,916.63 11,916.63 13,000.00 (1,083.37) 91.7%Public Policy 1,000.00 1,000.00 1,000.00 0.00 100.0%NAR Grant 0.00 0.00 0.00 0.00 0.0%Wisconsin Real Estate Supply 65,890.58 71,905.45 80,800.00 (14,909.42) 81.5%Professional Standards 6,950.00 9,400.00 3,600.00 3,350.00 193.1%Leadership 0.00 5,000.00 0.00 0.00 0.0%Interest 7,259.36 8,047.73 10,000.00 (2,740.64) 72.6%Realized Gain (Loss) * 2,070.46 15,625.16 0.00 2,070.46 0.0%Unrealized Gain (Loss) * 10,767.28 (18,574.48) 0.00 10,767.28 0.0%Administrative 77,529.01 101,124.13 91,472.00 (13,942.99) 84.8%

Total Receipts 2,094,809.64 2,029,769.31 2,004,840.00 89,969.64 104.5%

Expenditures:Dues 45,039.96 39,998.27 50,154.00 (5,114.04) 89.8%Member Outings 108,372.23 52,960.96 84,398.00 23,974.23 128.4%Member Services 14,999.81 66,962.94 15,500.00 (500.19) 96.8%Young Prof Network 0.00 0.00 0.00 0.00 0.0%New Member Orientation 16,006.18 16,525.11 8,885.00 7,121.18 180.1%Membership Department 1,229.30 305.38 800.00 429.30 153.7%Kettle Moraine 5,349.50 3,016.32 6,250.00 (900.50) 85.6%Home and Garden Show 606,217.98 622,611.73 560,361.00 45,856.98 108.2%Other Shows 160.65 17.54 250.00 (89.35) 64.3%Education 5,097.45 1,163.31 3,070.00 2,027.45 166.0%Youth Foundation 293.49 308.36 300.00 (6.51) 97.8%Promotion Department 0.00 0.00 0.00 0.00 0.0%Public Policy 13,506.09 17,718.07 16,805.00 (3,298.91) 80.4%NAR Grant 3,000.00 0.00 0.00 3,000.00 0.0%Wisconsin Real Estate Supply 53,620.61 57,605.97 56,896.00 (3,275.39) 94.2%Professional Standards 6,078.73 12,528.82 7,375.00 (1,296.27) 82.4%National Meetings 27,914.43 34,566.13 38,500.00 (10,585.57) 72.5%Offi cer Expenses 33,221.43 37,236.12 37,400.00 (4,178.57) 88.8%Meetings 4,013.76 3,330.15 4,250.00 (236.24) 94.4%Committees 8,592.25 9,407.56 8,625.00 (32.75) 99.6%Leadership Department 20,327.99 22,040.67 29,300.00 (8,972.01) 69.4%Direct Wages/Fixed OH/Variable OH 605,113.61 557,993.47 744,973.00 (139,859.39) 81.2%

Administrative 971,311.49 891,857.55 1,070,222.00 (98,910.51) 90.8%Direct Wage,Fixed/Variable OH Alloc (605,113.61) (557,993.47) (744,973.00) 139,859.39 81.2%

Total Expenditures 1,944,353.33 1,890,160.96 1,999,341.00 (54,987.67) 97.2%

Net Income (Expense) - Per Audit 150,456.31 139,608.35 5,499.00 144,957.31 2736.1%

Department/Program categories do not include overhead costs. The expenses shown are only the direct costs associated with the Department/Program.

Net Income per cash basis budget - CURRENT YEARAudit-Net Income (Expense) 150,456.31

* Realized & Unrealized Gain/Loss on Sale of Securities -12,837.74 Not budgetedFixed asset purchases -8,897.88 Revised Budget is $6,000

per Budget 128,720.69

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MEMORANDUM

TO: GMAR BOARD OF DIRECTORS

FROM: MIKE RUZICKA, PRESIDENT

RE: JANUARY PRESIDENT’S REPORT

2017 GMAR BudgetAs in the past, I will have an update budget for the New Year based on recent results from our fall dues billing and YTD Home & Garden Show booth sales. The HGS has been doing extremely well, perhaps too well, because many of our previous exhibitors have signed up to take advantage of our “early bird” discount, which has impacted our bottom line. I will have an update on membership renewals at the Directors meeting and its impact on the 2017 budget.

Bylaws Change - Automatic Honorary Member of GMAR for WRA Chairman Several issues were brought before NAR’s Delegate Body at the national meetings in Orlando earlier this month. Often times, various attendees cannot attend the Delegate Meeting, which is the very last meeting and can drag on into the afternoon, jeopardizing travel arrangements.

While NAR rules allow local associations to authorize their state association President (in our case Chairman) to vote on their behalf, the state President has to be a member in good standing of that association. The GMAR had asked WRA Chairman Erik Sjowall to vote on our behalf in Orlando, however he was unable to do so because he was not a member of our association.

To insure our association has the option to authorize the WRA Chairman to vote on your behalf at future NAR Delegate Body meetings, we should amend the GMAR’s bylaws to allow for this option. Following is language from NAR General Counsel Katie Johnson that will accomplish this:

Optional provision added to Article IV, Section 1(a) (6) Chief Elected Officer of the State Association. The current chief elected officer of the State Association of REALTORS® shall be a member in good standing without further payment of dues. At the direction of the association, the current chief elected officer of the State Association of REALTORS® may be the delegate who casts the vote for the association at the Annual Meeting of the NATIONAL ASSOCIATION of REALTORS®.

It’s not all that common that important issues come before the NAR Delegate Body, but with this provision in our bylaws, the Association will always have this option available.

Small Broker Discussion GroupLate last fall, Suzanne Powers called to inquire if we hold any discussions with small brokers. I stated that we often do host focus groups consisting of various demographic slices of the Association’s members, and that hosting a similar discussion with small brokers would right in line with what we’ve done before.

On January 10th we hosted a meeting with 6 small brokers who could attend, of 15 who were invited, and discussed various issues. I asked about their opinion of RPR (REALTORS® Property Resource), they love it.

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Regarding REALTOR.com and Zillow/Trulia, they thought they were pretty much the same – that’s where buyers go to look at properties. I reminded them of the Public Awareness Campaign GMAR/MLS did last year and they all recalled it and thought it was great.

They asked when GMAR was going to get electronic lockboxes. They felt, beyond the safety aspect, they offer an opportunity to market their brokerage, knowing that not all brokers would subscribe to them.

They also talked about teams from other brokerages, independent contractor status and broker liability. Scott Bush mentioned that if any practice appears to violate the Code of Ethics, among any REALTOR®, they should call the GMAR and file a complaint. The group would like to meet again in March and asked if Chris Carrillo could attend.

Electronic Lock BoxesAs I mentioned above, and we have all experienced with the recent story on Ch. 12 regarding the use of combination vs. electronic lock boxes in our market. I would like to put some kind of plan together for dealing with the electronic lock box question.

Based on our recent surveys and polls of members, it appears that the support for e-boxes is growing, including among our leadership. So, what do we do when the surveys and polls come in at 51% in favor? Do we automatically sign up? What’s our tipping point?

A few years ago, we did extensive due diligence on which lock box we would go with if the Board decided to pursue a program. At that time, we selected NAR’s Sentri-Lock product.

I’d like to discuss with the Directors the need to educate members about what would be involved in brining electronic boxes into our market, the costs involved and the options available.

I’ve been following alternative options that are available, and there seem to be a growing number, but they are mostly directed at property management.

NAR Core StandardsNAR’s Core Standards program will not have to be submitted until December 31st this year and one of the requirements is that the Association’s Board of Directors conduct an annual review of the executive officer. I’ve asked the Executive Committee to conduct a review of me to meet this requirement, as well as to let me know where I need to improve in my management of the GMAR.

If you have any critique of my performance with the GMAR, please forward your comments to Mike Kollmansberger at mikek@shorewest.com.

Recurring Status Reports

GMAR Member Involvement P 15

MLS Membership P 16

2017 GMAR Directors Roster P 17

2017 GMAR Calendar P 18

GMAR Strategic Plan P 20

14

GMAR Member Involvement

15

GMAR Member Involvement2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Membership 5,082 5,186 5,123 4,063 3,887 3,301 3,469 3,725 3,625 3,905 4,225 4, 030

Business/TransactionTech Forum 81 118 84 131 102

Tax Strategies 98 80EAH Training 37FICO Scoring 79

HUD 35REO 114

WHEDA 67 44Brown Bag Sessions 153 387 225 388 235 93 14

ShredFest 145 187 155 170 177 190 213 208 224 154Genius Bar 25

Action Recyling 15 12REALTOR Summit 113 100 79 72

Open Houses 106145 187 442 520 889 611 757 722 469 168 0

0% 3% 4% 11% 13% 27% 18% 20% 20% 12% 4% #VALUE!

PersonalHealth Screening 30 27 15

Self Defense/Concealed Carry 15 60Common Ground 36

Safety 47 64 26 240 47 64 56 42 0 15 36 0 24 60 0

0% 1% 1% 1% 1% 0% 0% 1% 0% 1% 1% #VALUE!

SocialBrewers Tailgate 57 57 113 150 175 150 191 36? 214 260 250

Golf Outing 233 221 172 109 167 163 164 195 223 228 190KM Council Golf Outing 71 59 84KM Council Mardi Gras 90

Tiki Party 85Holiday Party 265 302 171 328 353 283 405 496 440 611 729OctoberFest 57 54

612 634 456 587 695 596 760 691 1033 1158 1343 012% 12% 9% 14% 18% 18% 22% 19% 28% 30% 32% #VALUE!

Home & Garden ShowREALTOR Night @ HGS 97 211 190 156 251 156 150

REALTOR Reps 56 31 35 36 25 45 39 64 32 41 16VIP Tickets 760 762 652 464 483 470 449 455 475 493 485

816 793 687 500 605 726 678 675 758 690 651 016% 15% 13% 12% 16% 22% 20% 18% 21% 18% 15% #VALUE!

TOTAL 1428 1619 1394 1585 1862 2211 2064 2159 2513 2341 2222 028% 31% 27% 39% 48% 67% 59% 58% 69% 60% 53% #VALUE!

New Member Orientation 773 527 287 214 277 189 234 387 395 405 412 30

MLS Membership Statistics

16

17

OFFICES Oct-16 Nov-16 Dec-16 Dec-15 USERS Oct-16 Nov-16 Dec-16 Dec-15METRO 814 812 808 814 -1% METRO 4035 4048 3998 3758 6%OZAUKEE 55 56 57 58 -2% OZAUKEE 286 286 278 272 2%SOUTHSHORE 181 181 181 132 37% SOUTHSHORE 650 655 648 420 54%LAKES AREA 106 107 107 98 9% LAKES AREA 477 474 461 432 7%JEFFERSON 27 27 27 26 4% JEFFERSON 127 127 126 123 2%SHEBOYGAN 47 45 44 59 -25% SHEBOYGAN 196 193 186 195 -5%MANITOWOC 35 35 35 39 -10% MANITOWOC 148 150 145 140 4%LACROSSE 95 96 96 92 4% LACROSSE 352 353 352 338 4%OTHER 150 150 150 149 1% OTHER 347 352 353 304 16%TOTAL 1510 1509 1505 1467 3% TOTAL 6618 6638 6547 5982 9%

NEW MEMBERS: BROKER/OWNER BOARDIntegrity Realty (of27099) Peggy Kelbel South CentralKral Real Estate (kral) Ben Kral GmarGadow Realty LLC (of9624w Sandra Gadow GmarUP Real Estate LLC (of21794) Karla Priest Gmar

RESIGNED/TERMINATED: YR/JOINStewart Realty Inc. (of8952w) Aug-15 Russel Stewart (1) GmarValSpec Appraisal Service (valspc) Sep-98 Glenn Sarlitto (1) GmarHopp Appraisal Service (hopp) Nov-95 Frank Hopp (1) GmarC21 Market Place, Ltd (cent36) Jun-06 Beverly Brua (1) OtherRealty Obsession (stingl) Jun-08 Debra Stingl (1) GmarJames C Thomas Co., Inc. (jctc) Mar-92 James Thomas (2) GmarRobbins Realty (ronrob) Jly-05 Ron Robbins (1) GmarChampayne Realty (00373) Apr-08 Reginald Hunter (2) Ken

2017 GMAR Board of Directors

Terms expiring12/31/2017

Terms expiring12/31/2018

Terms expiring12/31/2019

Joe HorningShorewest, Realtors17450 W. North Ave.Brookfield, WI 53045-4337P 262.827.4200 M 262.640.0925jhorning@shorewest.comNRDS: 90096259

(3yr term from Exec Roundtable)

Mark KivleyRE/MAX Lakeside1200 E Capitol Drive Ste 200Milwaukee, WI 53221O 414.961.8888 M 414.406.1840kivleyteam@lakesiderealtors.com NRDS: 90020696

(3yr term from Exec Roundtable)

Tammy MaddenteFirst Weber Inc.611 N Barker Rd Ste 100Brookfield, WI 53045O 414.797.7100 M 414.617.8902tmaddente@firstweber.com NRDS: 90015815

(3yr term from Exec Roundtable)

Roxanne Platz, Past ChairFirst Weber Inc (2nd Term)2750 Golf Rd, Suite ADelafield, WI 53018-2063O 262.646.6800 M 262.370.7767rplatz@firstweber.comNRDS: 90028348

Dale MarciniakRE/MAX Realty 100 (2nd Term)10303 W Oklahoma AveMilwaukee, WI 53227-4135O 414.327.7020 M 414.429.2344dale@homesbydale.comNRDS: 90024500

Kel Svoboda, Corporate SecretaryFirst Weber Inc. (2nd Term)4650 N Port Washington RdGlendale, WI 53212-1077O 414. 962-3000 M 414.213.9014kel@firstweber.com NRDS: 90098433

Vickie Kelsall, Chair-Elect Century 21 Affiliated (1st Term)11623 W. Bluemound RdWauwatosa, WI 53226-3936O 414.543.5403 M 262.332.2233vkelsall@c21affiliated.comNRDS: 90010989

Mike Kollmansberger, Chairman Shorewest Realtors (2nd Term)921 Meadowbrook RdWaukesha, WI 53188-7315O 262.548.9393 M 262.271.5702mikek@shorewest.com NRDS: 90076658

Tom Sykora (2nd Term)Coldwell Banker Residential Brkrge 870 E Paradise DriveWest Bend, WI 53095-5383O 262.334.5589 M 262.573.7323tom.sykora@cbexchange.com NRDS: 90023055

Arthur MaysRealty Among Friends (1st Term) 8301 W Lisbon AveMilwaukee, WI 53222-3859O 414.444.2696 M 414.975.7796amays@realtyamongfriends.com NRDS: 90051977

Jennifer BurnsCentury 21 Affiliated (2nd Term)527 Milwaukee StDelafield, WI 53018-1402O 262.646-2221 M 262.617.9333jennifer@realtyexecutives.comNRDS: 90076496

Roger RushmanFirst Weber Inc. (1st Term)2750 Golf Rd, Suite ADelafield, WI 53018-2063O 262.646.6800 M 414.333.5313 rrushman@firstweber.com NRDS: 90015540

Amy Curler, TreasurerFirst Weber Inc (1st Term)1720 Clarence CourtWest Bend, WI 53095-8543O 262.335.6280 M 414.550.6849acurler@firstweber.com NRDS: 90019647

Ted DenticeShorewest, Realtors (1st Term)17450 W. North Ave.Brookfield, WI 53045-4337P 262.827.4200 M tdentice@shorewest.com NRDS: 90017283

Courtney Stefaniak The Stefaniak Group (1st Term)2234 S 108th StMilwaukee, WI 53227-1108O: 414.541-2500 M: 262.271-5089courtney.stefaniak@tds.net NRDS: 90113039

At LargeTo Be Appointed By Chair-Elect

(Term Exp 12/31/2017)

At LargeTo Be Appointed By Chair

(Term Exp 12/31/2016)

Mike – 885500353Marne – 90082562Scott – 885500171

18

2017 GMAR Meetings & Events CalendarUpdate: May 20, 2023

January1 GMAR Fiscal Year begins10 GMAR Orientation 12 GMAR Executive Committee Meeting/Conference Call 19 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters 23 February Newsletter Deadline26-27 WRA Board of Directors Meeting TBA GMAR Youth Foundation Board Meeting – GMAR

February2 Marquette Univ & GMAR Economic Summit – Wisconsin Club 5 Super Bowl7 GMAR Orientation 9 MLS BOD Meeting13 GMAR Audit – Wegner & Assoc.21 Kettle Moraine Council Mardi Gras – The Hitchin’ Post, West Bend20 March Newsletter Deadline

March2 GMAR Executive Committee Meeting/Conference Call 7 GMAR Orientation 9 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters12 Youth Foundation’s St. Patrick’s Day 5K – Hart Park, Wauwatosa, WI15 REALTOR® & Government Day – Monona Terrace, Madison, WI 24-4/2 93rd REALTORS® Home & Garden Show – Wisconsin Expo Ctr, West Allis, WI27 April Newsletter Deadline

April6 GMAR Youth Foundation Board Meeting – GMAR11 GMAR Orientation 24 May Newsletter Deadline 24 Brewers Bash – Miller Park, Milwaukee, WI

May3 GMAR Orientation 4 MLS BOD Meeting4 GMAR Executive Committee Meeting/Conference Call 5 WRA Board of Directors Meeting – WRA Headquarters11 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters16-20 NAR Mid-Year Meetings – Washington, D.C.26 Deadline for NAR Committee Applications22 June Newsletter Deadline

JuneTBA Downtown Diggs6 GMAR Orientation 15-16 WRA AE Conference – Arbor Vitae, WITBA Budget Review 26 July Newsletter Deadline (announce GMAR BOD Applications)

July1 GMAR BOD Candidate Applications available to members6 GMAR Executive Committee Meeting/Conference Call

19

11 GMAR Board of Directors Mtg – Ironwood Golf Course11 GMAR Summer Golf Outing – Ironwood Golf Course18 GMAR Orientation TBA GMAR Youth Foundation Board Meeting – GMAR25 August Newsletter Deadline

August1 GMAR Orientation 3-4 WRA BOD Meeting 21-22 NAR Leadership Summit – Chicago, IL28 September Newsletter DeadlineTBA GMAR Nominating Committee Meeting – GMAR Headquarters31 Last day for GMAR BOD Candidates to submit Applications

September1 Nominating Committee notification of BOD Candidates to membership5 GMAR Orientation 9 MLS BOD Meeting12-13 WRA Convention – Milwaukee, WI 13-15 CMLS Annual Conference 14 GMAR Executive Committee Meeting/Conference Call 21 GMAR Board of Directors Meeting – 12:00 Noon, GMAR HeadquartersTBA Kettle Moraine Council Golf Outing – Scenic View CC, 4415 Club Dr, Slinger, WI25 October Newsletter Deadline30 GMAR Board of Directors Write-In Candidate Deadline

October3 GMAR OrientationTBA GMAR Youth Foundation Board Meeting 8-14 GMAR Board of Directors e-Election23 November Newsletter Deadline

November 1 GMAR Orientation 3-6 NAR Convention – Chicago, IL 9 GMAR Executive Committee Meeting/Conference Call 16 GMAR Youth Foundation Annual Meeting – 11:30 AM, GMAR Headquarters16 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters27 December Newsletter Deadline29 Chairwoman’s Holiday Party & GMAR Annual Mtg – Potawatomi Casino

December5 GMAR Orientation7 WRA Management Conference – Country Springs Hotel, Waukesha, WI22 January Newsletter Deadline31 GMAR Fiscal Year ends

20

GMAR Strategic PlanApproved by GMAR Board of Directors: May 7, 2015

Updated: January 11, 2016

Mission: “To help our members help their clients”

I. Professional Standards/Ethics

II. Government Affairs

III. Promotions

IV. Multiple Listing Service (MLS)

V. Leadership

VI. Committees / Task Forces

VII. Subsidiaries

VIII. Outside Organizations/Affordable Housing

IX. Association Management

A. Membership

B.Communications

C.Social Events

X. Other

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I. Professional Standards (LSB)

Goal #1: Keep members actively engaged in upholding the REALTOR® Code of Ethics (COE).

Ethics education programs Pathways to Professionalism education Alert members about the need for everyone to be stewards of the COE: 1)

File a complaint if they experience a COE violation; 2) Remind them that years in the business does not inoculate them to COE violations and; 3) If they allow infractions to go unnoticed, and take control of their industry, it opens the door for gov’t intervention.

Goal #2: Fairly and efficiently administer member arbitration program.

Create Inter-board Arbitration Agreement; offer it to neighboring associations

Professional Standards Committee Training

Goal #3: Inform members of Professional Standards’ Programs Efforts and Accomplishments

Utilize videos more widely Create an online form to file complaints

22

II. Government Affairs (MJS/MRR)

Goal #1: GMAR Board of Directors establish the Association’s policy(-ies) on issues of importance to create a thriving real estate market.

Goal #2: Create strategies to advocate adopted public policy positions.

Refer to Appendix A for current GMAR Public Policy / Gov’t Affairs Policy Positions

Key “Quality of Life” topics to develop policy positions on:o Schools/Education

∙ Continue to integrate GMAR members with MPS and other school districts via school visits, meetings, etc.

o Taxation∙ Examine conducting an analysis/study of tax impact on buyers’

ability to buy (i.e. Public Policy Forum, UWM/MU, Wisconsin Taxpayers Alliance).

∙ Explore asking the state for local option taxation to lower property taxes without lowering services.

o Infrastructure∙ Waukesha water petition

o Jobs/Economic Development:o Crime/Public Safety:

Review/Update Positions Regularly

Goal #3: GMAR should have a high level of visibility among elected officials/policy makers in order to advocate issues and execute strategy effectively.

Meet with elected officials/policy makers o Top 25 Communities (Mayors/Aldermen)o MPS Superintendent/Board Memberso Regional County Leaderso State Senators/Representatives from regiono Candidates for Offices

Closely monitor developments in the City of Milwaukee, specifically:o Department of Neighborhoods (DNS) (Mayoral)o Department of City Development (DCD) (Mayoral)o Zoning, Neighborhoods and Development Committee (ZND) (Council)o Other committees/task forces as needed

Host GMAR candidate schools at regular intervals to educate members on how to run for elective office, and to get members to think about running in the future in order to promote the GMAR’s pro-real estate public policy agenda. o Video of Scott Allen and Chris Howard discussing running.

Heighten GMAR’s profile among policymakers via strategic sponsorships

23

o MMAC’s Madison Night in Milwaukee, Milwaukee Night in Washington, DC, WisPolitics Headliner Luncheons, Public Policy Forum, etc.

Communicate with elected officials via publications promoting GMAR’s interestso Send NAR’s “On Common Ground” publication to top 25 municipalities

and MKE Common Council

Host meetings/focus group with members in the region and local boards o Provide Status Updates on GMAR, WRA and NARo Discover New Issue Trends and Candidates in Local Communities

Utilize 3rd Party Funds to carry out goals and objectives:o WRA Homeowners Allianceo NAR Realtor Party – “Call-for-Action System,” RPAC FR grants, RPAC

Major Donor Recognition, Voter Registration Drive, etc.

Goal #4: Provide information on government policies, laws, ordinances, and resources to members to help them effectively conduct their business.

Sign Ordinance Database Updated

Goal #5: Keep Concerned REALTORS® Political Action Committee (CRPAC) funded in order to promote pro-REALTOR® candidates and elected officials.

Review List of Current Trustees & Recruit New Ones

Promote Direct Giver & CRPAC/RPAC Giving at Office Meetings.

Appendix B: 2015 GMAR PAC Fundraising Plan

Goal #6: Inform members of Government Affairs Program Efforts and Accomplishments

Goal #7: Assume a greater leadership role in Greater Milwaukee.

24

III. Promotions (SAA/KB/DK)

Goal #1: Promote events to the public that highlight the services REALTORS® provide.

Goal #2: Educate consumers about home ownership and the real estate market.

Goal #3: Provide revenue to the Association.

Home & Garden Show (HGS)o Find the new trends in show promotions (i.e. cooking stage, ‘Green,’

etc.)o Attend other national shows for ideas (i.e. Philadelphia Flower Show)o Conduct consumer / attendee survey

Downtown Open House / Diggso Urban lifestyle expoo Determine what critical mass of units is required to host an event in

other neighborhoods and cities (i.e. Waukesha, West Bend)o Examine conducting a housing study on Downtown Milwaukee

marketplace (i.e. DCD study of early 2000s)

25

IV. Multiple Listing Service (MLS) (CC/MRR)

Goal #1: Create environment for MLS to provide effective services to GMAR members

Stay Abreast of Latest MLS Issueso Attend meetings/conferences (i.e. COVE, CMLS)

Jointly Promote Member Technology Education

26

V. Leadership

Board of Directors (MRR/LSB)

Goal #1: Make informed decisions that are in the best interest of the members of the GMAR and the future of the real estate industry.

Executive Roundtable (Top 10 Firms)o Addendum A

Goal #2: Provide Adequate Oversight of GMAR Functions, Policies and Finances.

Executive Committee (MRR/LSB)

Goal #1: Function When the Board of Directors is Not in Session.

27

VI. Committees / Task Forces

Nominating Committee (MRR/LSB)

Goal #1: To recruit the highest quality candidates to run for the GMAR Board of Directors

Professional Standards Committee (LSB) (See: I. Professional Standards)

Concerned REALTORS® Political Action Committee (CRPAC) (MJS/MRR) (See: II. Government Affairs)

Public Policy Task Force (MJS/MRR) (See: II. Government Affairs)

REO Task Force (LSB/MJS)

Goal #1: Assist members in the REO market to effectively and efficiently deal with troubled properties.

Advocate REO problems and issues with the City of Milwaukee’s Dept of Neighborhood Services (DNS)

Create REO Blog for members and DNS to post information about the REO market

28

VII. Subsidiaries

Multiple Listing Service (MLS) (See: IV. Multiple Listing Service (MLS))

Wisconsin Real Estate Supply (WRES) (MRR/DK/AAD)

Goal #1: Provide real estate products to members

Goal #2: Increase non-dues revenue

Goal #3: Create comprehensive plan to improve profitability of WRES

Youth Foundation (LSB)

Goal #1: Promote the welfare and betterment of children and young people, contributing to their physical and intellectual development and character formation.

29

VIII. Outside Organizations/Affordable Housing

Goal #1: Proactively support housing affordability in the GMAR market area.

Affordable Housingo Place Members in Homebuyer Education Organizations (i.e. HRI)

Goal #2: Improve GMAR’s Reputation and Influence in the non-profit and government housing agency universe.

Encourage GMAR members to participate and take a leadership role in regional housing organizations.

30

IX. Association Management (MRR/JAH/AAD)

Membership (JAH)

Goal #1: Streamline membership in the GMAR to be as effortless and efficient as possible

Create an online application

Goal #2: New Member Orientation – Introduce Professional Standards, Code of Ethics, Pathways to Professionalism, Fair Housing, and other important concepts to new members

Explore revamping orientation.

Goal #3: Seek added value benefits for members

Are we relevant to members? “Relevance is achieved by helping members achieve their desires, hopes and aspirations.” What content engages our members, creating relevance?

Identify membership segments & determine products/services for each, and how to market to them.

Goal #4: “Touch” 20% of GMAR Members Annually

Office Visits, “Brown Bag” Lunches, etc. Provide BOD with “Communications Report” showing status of 20%

“touch” goal

Goal #5: Recruit new members, “Consider Career in Real Estate”

Explore working with technical colleges and other second career outlets Signage, Job/Career Fairs, Web Posts, Advertising, In-person “Consider a

Career in Real Estate Seminar” education sessions Flier: “Why is a career in real estate favorable/lucrative?” Home & Garden Show booth/location for people to explore a real estate

career

Create an Affiliate Focus Group to explore what services the GMAR can and should offer Affiliate members to encourage more to join.

Goal #6: Consolidate with neighboring associations.

Value Proposition Campaign – Create compelling argument for GMAR membership.

Work with brokers to achieve consolidation within companies.

31

Communications (CKM)

Goal #1: Distribute information that is relevant to members’ business

Hand-outs for members to give to their clients:o How a real estate transaction works - graphic

Educate Buyers / Sellers about:o Short 1-2 Minute Videos on Buying/Sale Process, Buyer Agency, etc.

Look at WRA / NAR resources to distributeo NAR Home Ownership Matters o Wisconsin Works (http://wisconsinhousingworks.com/)o NAR Real Estate Today Radio Show (http://www.retradio.com/, Link on

GMAR.ws) Link WI Taxpayers Alliance School Facts & Public Policy Forum Education

Reports web pages. Review existing GMAR.com content to send out to members.

Goal #2: Re-Evaluate GMAR Communications Strategy

Goal #3: Utilize Multiple Platforms in Communicating with Members

E-mail, Social Media, E-Newsletter, YouTube/Video In-Person Office Visits “Affiliate Digest”

Goal #4: Develop consumer focused Public Awareness Campaign

Goal #5: Public Relations/Press Coverage of GMAR to heighten REALTOR® image.

Create GMAR Media Guide Create “Top 10” lists

o Top 10 Communities (based on per capita sales), # of Sales (transactions), DOM (fastest selling), # of listings per 1,000 inhabitants, etc.

o School Districtso Lowest Taxeso Safest Communities

Utilize Monica Baer to promote “REALTOR® Message” and obtain free media

32

Social / Educational Events (JAH/BMS)

Goal # 1: Provide venue for members to learn, network and socialize, reinforcing the benefits of membership.

Affiliate Member Forums Economic Outlook Summit

Brewers Tailgate Party Golf Outing Bus Party Chairman’s Holiday Party

33

X. Other

Research & Statistics (MRR)

Goal #1: Set the agenda for the discussion of the housing market by disseminating statistics and analysis in the Greater Milwaukee market.

Housing Statistics o Distribute MLS data analysiso Create better process for deciphering statisticso Explore relationship with media to do monthly or quarterly press conf

on statso Utilize “National Trend Indicator Reports” (price distribution) stats

Year-End/New Year Outlook Economic Summit

Goal #2: Select research projects that will explore and promote understanding of the dynamics of the real estate market in Greater Milwaukee.

Explore Relationships with Marquette Center for Real Estate and/or UWM to conduct research on the Milwaukee housing market:o Study RE Market (i.e. Projections)o Study Effectiveness of City Ordinances/Policieso Study Market Segments (i.e. % of Female Buyers in Market)

Study creating a staff research position

GMAR History (MRR)

Goal #1: Educate members and public about the long history of the GMAR and organized real estate in the Greater Milwaukee marketplace.

“Then & Now” Interviews Commission 125th Anniversary History (2017)

Professional Development (MRR)

Goal #1: Provide opportunities for staff to grow in their positions to provide better services to the membership.

34

Appendix A: Public Policy / Government Affairs

GMAR Public Policy Positions

Members of the Greater Milwaukee Association of REALTORS® (GMAR) sell and market more than individual homes, land or businesses; they also sell the quality of life associated with property. This quality of life can extend well beyond the legal boundaries of property to social institutions that purchasers rely on in their daily lives. To customers and clients, as well as other members of the public, the community where a property is located is as important as the property itself.

In recognizing the importance of the quality of life that is inextricably related to property, it is in the Association’s interest to influence activities and organizations which impact the quality of life associated with property, at its discretion.

The GMAR has identified five general quality of life subject areas consisting of:

1. Education/MPS2. Taxes3. Jobs/Economic Development 4. Infrastructure5. Public Safety/Crime

We refer to these five areas as “pillars” of the REALTOR® “Location, Location, Location” mantra regarding the most important aspects of the quality of life associated with a property. We call them pillars, because they shore up the “Location” mantra. If any one of the “pillars” begins to crumble, a property becomes less valuable.

Education/MPS (Adopted by GMAR BOD 09/16/2010)The quality of schools is a significant component of the quality of life associated with property. In fact, the quality of schools is often the primary factor in the decision by families, and even businesses, on where to purchase property.

With this knowledge, the linkage between real property and the quality of schools must also be of significant concern to REALTORS®, because the quality of schools is directly related to the ability of REALTORS® to conduct their business.

GMAR Goal: To have a regional educational system that produces knowledgeable and skilled graduates who are capable of lifelong learning.

2010-2011 Agenda Support efforts to adopt federal "Race to the Top" standards including:

o Common standards and assessment. o A system that provides timely reports on student performance. o Elimination of any legal barrier to evaluating teachers and principals based on student

achievement. o Authority to intervene in struggling schools.

Advocate that children in all schools are at the national average of proficiency in core academic subjects (i.e. reading, writing and mathematics).

35

Choice & Charter Schools Continue supporting the existence of the Milwaukee Parental Choice Program (MPCP) and

charter schools. Eliminate barriers to the creation of additional high-quality education options in Milwaukee

(i.e. implicit or explicit enrollment caps on Choice and Charter schools). Eliminate MPS limits on the percentage of system schools that can be Charter schools Allow use of surplus MPS buildings for non-MPS educational options including high-performing

Choice and independent Charter schools Expand the number of entities authorized to establish Charter schools Increase funding for both Choice and Charter schools and reverse cuts on Choice schools

that put them at risk. Work toward funding equity for all children in Milwaukee by increasing Choice and Charter

per pupil funding levels to 80% of the MPS funding level. [The choice parents make as to which school to send their child to have a dramatic impact on state financial support for a child – with funding ranging from over $13,000 per child for a student in MPS to $7,700 per child in a charter school and only $6,400 in a Choice school.]

Milwaukee Public Schools Explore a change in MPS governance, including the possibility of moving authority to the

Milwaukee Mayor’s office. Reform MPS labor agreements to reduce legacy costs and increase the district’s long-term fiscal

stability. Advocate that MPS achieve a graduation rate equal to the national average for similar sized

districts. Clearly define what a “high-performing school“ is. Measure performance for all schools in the city. Hold schools accountable for their results, expanding high performers and reforming low

performers. Create alternative certification routes for teachers and administrators to attract more high

quality leaders and staff. Liquidate surplus MPS property and facilities to generate district revenue.

Other Add REALTOR® or business leader to the MATC board (an important link to workforce training). Implement changes that were made to the State Workforce Training System at the local

level, increasing dollars directed at training and creating stronger linkages between K-12 education, technical colleges and employers.

Taxation (Approved by GMAR BOD 03/20/2013)

The GMAR believes lowering property taxes in the Metropolitan Milwaukee market area is a significant public policy objective.

The Association understands our state’s long history of relying on funding most municipal services through the property tax. However, over time, the property tax (essentially local governments’ sole means of raising revenue) has become a burden on homeowners’ ability to pay the tax and prospective home buyers’ ability to purchase a home in Southeastern Wisconsin.

Furthermore, the GMAR believes property taxes place enough of a burden on prospective home buyers that it is a significant disincentive to purchase property.

36

Lowering property taxes is not a simple or easy task, but the GMAR believes it can be achieved by maintaining a close watch over how and where government spends its resources, as well as funding municipal services via other revenue sources that are not dependent on property ownership are important dual objectives.

The Association will support lawmakers and policymakers who seek more efficiency in government operations and back the exhaustive debate of reductions in government services, while also supporting the creation of different sources of revenue that do not place current or prospective homeowners in danger of losing housing choices.

Residency (Approved by GMAR BOD 03/20/2013)

The PPTF also discussed Governor Walker’s proposal of eliminate residency for all public employees. The TF separated the issue into two parts, a) the policy requiring employees to live within a political jurisdiction, and b) the impact eliminating residency would have on the market.

Given the wide array of opinions among the GMAR’s membership on the merits of residency, the PPTF decided not to take a position in favor or against residency. However, regarding the market impact of the pending policy change, the TF felt it would not dramatically impact the marketplace at this time.

Furthermore, given the improving real estate market and low levels of inventory, the market could absorb an increase in supply of homes.

The TF was concerned about a “grass is greener” effect some public employees might feel after gaining their new rights. The TF’s would caution public employees to contact their REALTOR® and take a very close look at whether listing their home is the smart move financially, for each family and for their quality of life.

The TF also wanted the Association to send a note out to the membership outlining the GMAR’s position, to prepare them to talk about it to clients or the media.

The GMAR has requested assistance from NAR’s My REALTOR® Party effort to poll public employees in Milwaukee to determine their likelihood of exercising their new right, should it pass.

37

Appendix B: 2016 GMAR “Concerned REALTORS® PAC” Fundraising Plan

• GMAR CRPAC Meeting – January 29, 2016 o Joe Murray-WRA, Director of Political and Governmental Affairs, will attend to

prognosticate 2016 state and national elections.

• Mail direct giver fundraising letter to all past DG’s week of Feb 1 (approximately 150 DG’s from 2012-2015 – typically generates $5K-$7K )

• RPAC Trustee phone banks to follow up letters (Feb, March) • REALTOR® & Government Day – March 2, 2016

o “Game/raffle” on bus to benefit CRPAC

• KMRA Auction – May 2016 (raised $7K in 2015).

• GMAR golf outing - July 14 (CRPAC game on course, or afterwards during happy hour)

• Dues billing insert (1/2 sheet to 4,000 members) with RPAC successes

• Reach out to GMAR Affiliates (185) Are they aware of the DG Program? Susan Muller, Chicago Title, is writing an email to all affiliates and will send.

• NAR and WRA Calls For Action (CFA) follow up after their initial blast to GMAR members.o RPAC/Public Policy Task Force/Board of Directorso Managers of large offices

Other fundraising tools:

• GMAR monthly newsletter article• Special announcements (videos)• Office visits throughout year (17 visits in 2015)• Large Donor Council - new prospects to Jim Imhoff• Convert members who contribute outside the RPAC/DG

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