globalgiving online fundraising workshop, 2016
TRANSCRIPT
welcome
Photo: The Nyaka AIDS Orphans Project
GlobalGiving Online Fundraising Workshop
AgendaIntroductions 10 min
Why online fundraising? 30 min
Setting goals +activity 30 min
Tell your story +activity 40 min
Break 15 min
Understanding your network +activity 40 min
Why GlobalGiving? 20 min
Wrap-Up & Feedback 15 min
O B J E C T I V E
What is Online Fundraising and how it can affect your organization
Online Fundraising
O B J E C T I V E
SMART Goals and StorytellingHow are SMART goals and storytelling impactful
For online fundraising
O B J E C T I V E
Why GlobalGivingWhy might GlobalGiving be impactful for your organization.
INTRODUCT IONS
INTRODUCT IONS
A C T I V I T Y
1. Name2. Organization
3. Motivation for your work4. Hopes for 2016
Introductions
WHAT IS GLOBALG IV ING?
GlobalGiving: The Story
From WorldBank to GlobalGiving
BRAZIL4,321
Founded by two former World Bank executives who have created a new, higher-impact way for individuals & organizations to
direct their philanthropy to their choice of high-quality, trackable projects in the U.S.
and around the world.
Together we are building a global movement for social progress. One donor, one project, one community at a time.
$208mdollars
13,947projects
165countries
Always Open.
Listen, Act, Learn. Repeat.
Never Settle.
Committed to WOW!
Values
C O R P O R AT E PA RT N E R S
Why On l ine Fundra i s ing?
M A R I K U R A I S H IC O - F O U N D E R & P R E S I D E N T
G L O B A L G I V I N G
“The power of crowdfunding isn’t in the funding, it’s in the crowd.”
Online fundraising is important.
How can online fundraising help my cause?
Offline Organizations
Audience and donors are limited by geographical
location.
Online Organizations
Immediate access to a global audience,
increased visibility, opportunity for growth.
Online fundraising grew 11.3% in 2015.
A C T I V I T Y
Do you think many organizations in your community know about or utilize Online Fundraising?
Talking Point
O B J E C T I V E
What is Online Fundraising and How it could effect your organization
Online Fundraising
SMART GOALS
SMART GoalsSet goals and timelines for your fundraising efforts that
are SMART
“S”your goal should be Specific
Specific:1. We want to raise $10,000
2. We want to have 100 donors3. 50% of our donors should be new donors
Not Specific:1. We want to be better at fundraising
2. We want to reach more people3. We want to become more popular
“M”your goal should be Measurable
Measurable:1. We want to increase our newsletter list by 50%
2. We want to raise $50,000 3. We want to have a social media audience of
10,000 fans
Not Measurable:1. We want more donors for our project
2. We want to raise a portion of our program budget3. Most of our donors should be repeat donors
“A”your goal should be Actionable
Actionable:1. We want 50% of our newsletter subscribers to open
our emails2. We want to get 100 more Facebook fans
3. We want to increase the occurrences of repeat donors by 25%
Not Actionable:1. We want to solve the issue of global poverty
2. We want to make donors happy3. We want to have a trending Twitter hashtag
“R”your goal should be Realistic
Realistic:1. We want to raise $10,000
2. We want to increase our donor database by 5%3. We want 60% of our email subscribers to open
our emails
Not Realistic:1. We want to raise $1,000,000
2. We want 100% of people to open our emails and donate
3. We want to get one new donor
“T”your goal should be Time-bound
Time-Bound:1. We want to raise $5,000 in 30 days
2. We want to increase our donor database by 5% by the end of 2016
3. We want to improve our email open rates by 10% over the next six months
Not Time-Bound:1. We want to get 20 more Facebook fans soon
2. We want to get 25 new supporters for when we need them
3. We want to raise $15,000 as quickly as possible
A C T I V I T Y
Create a SMART goal for your organization
Specific, Measurable, Actionable, Realistic, Time-bound
Setting SMART Goals
STORYTELL ING
“Storytelling is the most powerful way to put ideas into
the world today.”R O B E RT M C K E E
ImportanceHaving a clear, engaging and
inspriational story will help you gain new supporters and engage your current suppporters
T H E I D E A
Global Community Service FoundationWe want to help end infant mortality by training midwives and birth attendants how to take action with 1 minute of birth. "The Golden Minute" taught by our "Helping Babies Breathe" program will identify how to save babies lives, stimulate breathing and help lower infant mortality across South East Asia.
E X A M P L E
T H E M O T I VAT I O N
Central Asia InstituteIn 2014 alone there were over 13,000 terrorist attacks worldwide. Educating women and girls is the surest way to reduce support for militancy.
E X A M P L E
T H E C H A L L E N G E
Plant a Rainforest in Southeast AsiaForest loss threatens the existence of thousands of species that live in the forest... Many of the world's indigenous people rely on them to continue their way of life. Degradation of tropical rainforest jeopardizes water security… leading to even great threats to communities' livelihoods, health and economic growth.
E X A M P L E
T H E P L A C E
PATH… bringing a lifesaving vaccine against devastating Japanese encephalitis (JE) to millions of vulnerable children in Southeast Asia and the Western Pacific, helping to stamp out the disease for good.
E X A M P L E
T H E P E O P L E
Asia America Initiative9 million people in the Philippines were devastated by the super typhoon Haiyan… We seek to surpass our initial goal was 5,000 families or 30,000 persons, mostly children.
E X A M P L E
T H E H E R O ’ S J O U R N E Y
Every story needs a hero.While your personal story is an important way to
connect your network to your cause, you should never be the hero of your organization’s story.
The real heroes are the communities and individuals you help.
A C T I V I T Y
Discuss with your neighbor.
Who is the hero in your story?
O B J E C T I V E
SMART Goals and StorytellingHow are SMART goals and storytelling impactful
for Online Fundraising
Break 15 min
Break
YOUR NETWORK
NETWORK MAPP ING
Who is giving to your organization?Pay attention to their patterns and why they give. Your best advocates and supporters are the ones that already exist.
Who Supports You Now?
Do you have people you don’t know giving to your organization? Are there first time donors?
These individuals offer an opportunity to grow your network, but first you need to engage them!
Who Could Support You?
Create Fundraising Advocates.
For your supporters that are passionate about your cause, make them part of your
fundraising team! Create tools to help them reach out to their networks, thus growing your
network.
1Do they care about your organization
and cause?
2Can they serve as
brand ambassadors?
3Are they able to
communicate your story well?
4Do they have a large network?
5Are you
comfortable reaching out to
them?
Identifying your Advocates
Once you have identified your
fundraising advocates, help
them with tools, content,
templates, calendars and
support.
A C T I V I T Y
Who could be your potential fundraising advocates?
Remember the criteria:1. Committed to your cause2. Able to be an ambassador
3. Can communicate your story4. Part of a large network
5. You would be comfortable reaching out
Identifying Fundraising Advocates
BUILD ING L AST ING REL AT IONSH IPS WITH YOUR DONORS
Keeping Donors InformedThank You Notes Email Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on Facebook, Twitter, and Instagram.
Keeping Donors Informed: Thank You Notes
Thank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on Facebook, Twitter, and Instagram.
Always Thank Your Donors.
Show your appreciate for all the things your supporters are doing to help your organization by sending them personal, prompt, and sincere thank
you notes. Engage them!
50% of donors prefer personalization
Versus speed when they are being thanked by the organizations they give to. Pay attention to what
they gave to, if they’ve given before, and ask them why they give!
How to Build Relationships: UpdatesThank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on Facebook, Twitter, and Instagram.
1/3 of nonprofit revenue in 2015 was generated through
Keep Them Updated.Remind your donors of their impact with great
stories. This can inspire them to give again, making new donors repeat donors!
Another main reason donors stop giving is because they forget what they gave to!
Progress + Impact Donors want to know the impact they’ve helped to
create with their gifts.
How to Build Relationships: AdvocatesThank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on Facebook, Twitter, and Instagram.
Increasingly powerful presence on Facebook & Twitter
With tens of thousands of followers on Twitter and Facebook, a simple message about your organization goes a long way.
SO WHAT IS GLOBALG IV ING
GlobalGiving is the first and largest global crowdfunding community for nonprofits. We make it possible for nonprofits anywhere in the world to
access the tools, training, and support they need to make our world
a better place.
15% Fee PageGlobalGiving doesn’t charge any application or vetting fees for nonprofits, but we do retain 15% of every donation. Why? Because we will amplify your impact.
You Receive: tools, training, one-on-one support, and access to a new crowd of supporters.
In 2015, 50% of donors chose to cover the GlobalGiving fee
at checkout.
PARTNER BENEF ITS
Why GlobalGiving?
Training + Support
US + UKTax Benefits
FundraisingTools
New Donors +Funding
Corporate Partners
Volunteer Listings
Training and Support
US and UK Tax benefits
Fundraising Tools
New Donors andFunding Opportunities
Corporate Partnerships
Volunteer Listings
HOW TO JO IN
Complete the online
application
1GlobalGiving will review
the application within 30
days
2After
approval, create a
project page
3Fundraise for
your program!
4
-Initially hidden-Mirror Bonus Days and Campaigns
Until you reach $5000 with 40 donors
EMERGING BENEFITS
All the benefits of GlobalGiving
PARTNER BENEFITS
Like tax deductions, training & support, tools, corporate partnerships
and new donors
O B J E C T I V E
Why GlobalGivingWhy might GlobalGiving be impactful for your organization.
A C T I V I T Y
1. Online Fundraising2. SMART Goals, Storytelling & Impact
3. Could GlobalGiving be impactful for YOU
Review of Objectives
We’re here to help!
+1-877-605-2314
Questions? Feedback?
thank you
Lunch