global forum presentation

8/13/2019 Global Forum Presentation

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Global Management Forum


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BundesrepublikDeutschland (FederalRepublic of Germany)

Year of EU entry: Foundingmember (1952)

Member of Schengen area:Yes

Political system: Federalrepublic

Capital city: Berlin3.438 million; Hamburg 1.786million; Munich 1.349 million;Cologne 1.001 million (2009)

Total area: 35.6 854 km

Population: 82 million

Currency: euro
http://www.loreley-info.com/eng/deutschland-germany.php


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Ethnic Make-upGerman 91.5%,Turkish 2.4%,other 6.1% (made up largely of Greek, Italian, Polish,Russian, Serbo-Croatian, Spanish)Ethnic German Repatriate 4.5 million since 1950

ReligionsProtestant 34%, Roman Catholic 34%,Muslim 3.7%, unaffiliated or other 28.3%

Historically Germany has been called Das Land der Dicht er und Denker (the country of poets and thinkers

In many respects, Germans can be considered the masters of planning. This is aculture that prizes forward thinking and knowing what they will be doing at a specifictime on a specific day.

Careful planning, in one's business and personal life, provides a sense of security.Rules and regulations allow people to know what is expected and plan their lifeaccordingly.
http://german-business-etiquette.com/15-german-stereotypes.htmlhttp://german-business-etiquette.com/15-german-stereotypes.html


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Source: Germany Trade & Invest www.gtai.de

Germany is located middle of Europ, brings atied infrastructure network All European capital cities can be quicklyreached by land, air or water from Germany

Relations with fellow EU member nations areparticularly strong Customs duty exemptions within the EU allowfree trade between the community's 27member states 2010,17 member countries had introduced the

euro as its common currency which haseliminated exchange rate risks which wouldotherwise prove an obstruction to bilateraltrade
http://www.gtai.de/http://www.gtai.de/


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5.4% (Mar 2013)Germany, Unemployment rate lowest in thehistory since 1999 was up to 10.5%


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The Reichstag, Germany's parliament Social Democratic Party (SPD), Christian Democratic Union (CDU), Bavarian Christian Social Union (CSU ), The Greens, Free Democratic Party (FDP) and the Left Party
http://www.bundestag.de/htdocs_e/bundestag/groups/


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Germany is the strongest economy in Europe and one of the largest worldwideA preferred destination for foreign investors; nearly 4 % of international direct investmentflows into GermanyIn 2008, more than 45,000 foreign companies in the country employ more than 3 millionpeople. Almost one in four jobs is dependent on the export sector.

Excellent investment climateGermany offers international investors outstanding economic conditions

Structural reform and a moderate development of unit labor costs have significantlyimproved the competitiveness of businesses in GermanyCorporate taxes are brought down to a level that is attractive in international comparisonFirst-class infrastructure, efficient capital markets, and a high level of legal securitycontribute to putting Germany regularly in a leading position in international locationcomparisonsGermany is a tolerant country and is appreciated around the world as a stable partner

Source: www.gtai.de Germany Trade & Invest, Dr. Angela Merkel, Federal Chancellor
http://www.gtai.de/http://www.gtai.de/


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Ernst & Youngs EuropeanAttractivenessSurvey 2012 confirms Germanys reputation as one ofthemost attractive business

locationsin the world.

International decisionmakers ranked 1st within the EU, 6th worldwide in themost attractive businesslocation category.


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1. Education, research, and innovation are outstanding positive points of thecountry

2. As an engine of technology in Europe, Germany is in the league table of patentsrelevant to international markets and, measured according to population size, is

number two worldwide in this category3. Leaders in machine building and in the automotive industry4. Companies are also excellently positioned in future-oriented areas such as laser,

medical, and nanotechnology5. Profit from:

the outstanding research climate the intense cooperation between science and industry as well as Germany's highly motivated and qualified workforce


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Global Player

2011, German trade figures reacheda high point in Germanys exportsamounted to more than EUR 1trillion

imports also reached an all-timehigh of EUR 902 billion 71% of all exports are delivered toEuropean countries

of which 59 percent go to memberstates of the European Union.

In 2011, the number two region forGerman exports was Asia, receivingapproximately 16 % of all goods fromGermany, followed by the Americasat roughly10 %


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IncreasingCompetitiveness

High ProductivityMeasured in unit labour costs, Germany experienced amajor increase in productivity the past decade.

In marked contrast to other European countries which haveexperienced an overall increase in unit labourcosts, Germanys unit labour costs decreased by a yearlyaverage of 0.4 percent for the period 2004 to 2011.

This made the economy more competitive particularly manufacturing.Stable Labour CostsAt the same time, the labour cost gap between Germanyand its eastern European neighbours has been significantlyreduced.

Since 2002, wageshave risen in most European countries(EU-27), with the growth rate averaging 3.1 percent.

In eastern Europe experienced a rise of more than 7%

Germany recorded the lowest labour cost growth within theEU at just 1.6 percent.

This has been another decisive argument in favour ofGermany as a premium businesslocation .


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1. Be on time

Turning up even five or ten minutes after the arranged time - especially for a first meeting - is consideredpersonally insulting and can create a terrible first impression

2. Use titles and surnamesGerman workers tend to stick to roles and rarely step out of strict office hierarchies

3. Shake handsGermans also shake hands with everyone in a room before and after a business meeting or conference. If you haveto leave early, shake everyone's hand again, starting with the most senior person present and working down.

4. Dress like an MP (Member of Parliament)German business dress is reserved and conservative

5. Business, not personalKeep small talk light and non-specific, as most prefer to keep the details of their home life or political and religiousviews out of the office. Never discuss your or anybody else's income - a taboo in German workplaces where wages

vary6. Keep your distanceAvoid patting shoulders, arms or generally any physical contact beyond that all-important handshake.

7. Say what you meanIn negotiations, Germans tend to be direct and frank about what they want and they will expect you to do thesame.

8. Plan ahead Germans tend to keep full, relatively inflexible calendars, so be sure to schedule meetings well in advance


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Dankeschn!

Any questions?


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http://www.bda-online.de/www/arbeitgeber.nsf/res/VAD_EN.pdf/$file/VAD_EN.pdf

http://www.dw.de/top-stories/environment/s-11798

http://www.bbc.co.uk/news/world-europe-17299607

http://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdf

Daniel S. Hamilton and Joseph P. Quinlan, 2008 Germany andGlobalization, Center for Transatlantic Relations Paul H. Nitze School of Advanced International Studies Johns Hopkins University, online as PDF
http://www.bda-online.de/www/arbeitgeber.nsf/res/VAD_EN.pdf/$file/VAD_EN.pdfhttp://www.bda-online.de/www/arbeitgeber.nsf/res/VAD_EN.pdf/$file/VAD_EN.pdfhttp://www.dw.de/top-stories/environment/s-11798http://www.bbc.co.uk/news/world-europe-17299607http://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation.pdfhttp://www.bbc.co.uk/news/world-europe-17299607http://www.bbc.co.uk/news/world-europe-17299607http://www.bbc.co.uk/news/world-europe-17299607http://www.bbc.co.uk/news/world-europe-17299607http://www.bbc.co.uk/news/world-europe-17299607http://www.dw.de/top-stories/environment/s-11798http://www.dw.de/top-stories/environment/s-11798http://www.dw.de/top-stories/environment/s-11798http://www.dw.de/top-stories/environment/s-11798http://www.dw.de/top-stories/environment/s-11798http://www.bda-online.de/www/arbeitgeber.nsf/res/VAD_EN.pdf/$file/VAD_EN.pdfhttp://www.bda-online.de/www/arbeitgeber.nsf/res/VAD_EN.pdf/$file/VAD_EN.pdfhttp://www.bda-online.de/www/arbeitgeber.nsf/res/VAD_EN.pdf/$file/VAD_EN.pdf

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