SiteSell Education1

Building a Successful Business

Using the Internet

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Your Instructor

• Gidon Ariel – Web-based Business Consultant and Trainer– Owner, www.sbiisrael.com, www.holycityprayer.com– Marketing consultant, MATI– SiteSell Certified trainer, Israel– Chronic Procrastinator

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Goal of Session 1

• See the BIG picture.• Meet Course Learning Objectives for Day :

– What to understand– What to accomplish

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Understand and Achieve

Introduction: The Big Picture – Prepare To Succeed

Upon completion of this part, you will understand...• A “DAY” is not a 24 hour calendar day -- you work at

your own pace• One-step at a time is do-able, following the video or

written Action Guide• You will reach humps along the way and beat them

Upon completion of this part, you will have...• Watched and/or read the Intro of the Action Guide

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Understand and Achieve

DAY 1 -- Master The BasicsUpon completion of this part, you will understand...• The significance of CTPM• The concept of PREselling (vs. Selling)• The need to prepare a solid foundation• The importance of persistenceUpon completion of this part, you will have...• Watched and/or read DAY 1 of the Action Guide

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What You Need To Succeed

• BRAINS

AND…

• MOTIVATION

BAM!

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3 Biggest Online Dangers

• Building Web sites that don't work.• Believing you make money overnight.• Having an offline business mentality.

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What Works Online?

• Quality relevant information.

• Targeted traffic.

• Trust and credibility.

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Content Is The Key To Success

• High-value content related to your business. • Content written to please your visitors.• Content written to please Search Engines.• Content that connects and builds

relationships.

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Opportunity For Success

• Follow a proven process. • Identify and develop your best Site Concept.• Write original site content based on your

passion.• Implement proven money-generating

techniques.

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The Process Is Simple

C-T-P-M

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The Process You'll Learn

The successful online business process is…• C-T-P-M• It works!• PREsold traffic converts to customers.

==============================• http://results.sitesell.com/

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C-T-P-M

• Content

• Traffic

• PREsell

• Monetize

"Building Income Through Content"

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Successful Business-Building Basics

• Emulate countless other successes.

• Take it one step (day, week) at a time.

• Follow DAYS 1-10 of the Action Guide.

• Prepare a solid foundation in DAYS 1-5.

• Create high-value content in DAYS 6-10.

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The Building Process

$Session 9

Build other Traffic for Income

Session 8 How to Build Solid Relationships

Session 7 Building Traffic for Profitability

Session 6 Your look and feel Strategies

Session 5 How to Build a Site that Gets the Click

Session 4 Strategies to Investigating the best Monetization Options

Session 3 Using Brainstorm It for Profitable Topics

Session 2 How to Develop the Best Site Concept

Session 1 Mastering the Business Basics

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Your Web Business Toolkit

You have a complete set of all the tools andservices you need to:

• Do precise market research.

• Develop your best Site Concept.

• Create CONTENT people want.

• Attract targeted TRAFFIC.

• Build and nurture RELATIONSHIPS.

• PRESELL visitors/prospects.

• MONETIZE (I.e., generate income).

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The PROCESS is C-T-P-M

• Content

• Traffic

• PREsell

• Monetization

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What Makes Good CONTENT?

• Related to your theme.

• Written to please your visitors.

• Written to please Search Engines.

• Builds positive relationships.

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Anguilla-Beaches.com

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Anguilla-Vacation.com

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Best Anguilla Restaurants

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World Class Dining

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How Do You Get TRAFFIC?

• The right keywords help people find you.

• Quality Content attracts targeted traffic.

• More Content attracts even more Traffic.

• Traffic is the lifeblood of a good site.

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Making The Search Engines Happy

• Anguilla beaches.com Alexa rating: 51,945• Anguilla tourist board Alexa rating: 371,996

The lower the rating, the better.

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What is PREselling?

• PREselling is the online version of offline relationship building.

• PREselling warms up your prospects by building their trust and respect for you.

• PREselling is giving visitors what they want without "selling" them.

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Ways To PREsell

• Provide quality content pages.

• Offer a free e-book.

• Set up a free e-course.

• Publish a free newsletter.

• Announce a weekly free surprise.

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PREselling Example – 1a

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PREselling Example – 1b

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PREselling Example – 2

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PREselling Example – 3a

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PREselling Example – 3b

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How To MONETIZE

• Do not rush into it.

• Don't sell or prod your visitors to buy.

• Do gently lead your visitors to click through to

one of your income streams.

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MONETIZATION Example – 1

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MONETIZATION Example – 2a

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MONETIZATION Example – 2b

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MONETIZATION Example – 3a

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MONETIZATION Example – 3b

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MONETIZATION Example – 3c

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MONETIZATION Example – 3d

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Case Study Demonstrates Concepts

The case study:

• Demonstrates concepts by example.

• Builds an actual online business.

• Follows the C-T-P-M process.

• Guides you in building YOUR business.

• Makes your (home)work easier.

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Meet Tobi, Budding Online Entrepreneur

Tobi's Objectives:

• Build an online business.

• Be independent.

• Avoid "get-rich-quick."

• Make money now and in the future.

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Deciding On A Site Concept

Your Site Concept must:

• Be on a subject that's in demand.

• Not be too competitive.

• Not be too broad.

• Be something that excites you.

• Offer high ROI potential.

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The Site Concept Process

• Choose 3 themes/concepts that interest you.

• Do market research on all 3 (via Brainstorm It!).

• Choose the one with the most profit potential.

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What Keyword Research Will Reveal

• The type of information people are looking for.

• How often people search for that information.

• What competitors provide and how they do it.

• What content you'll need to deliver and how.

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The Keyword Research Tool

Brainstorm It!

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Offline Market Research

• Research what people are buying.

• Research possible store locations.

• Open the business at the right location.

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Online Market Research

• Find out what people are searching for.

• Find out what other sites are offering what they are looking for.

• Discover the most profitable keywords (search terms).

• Create a site based on what they're seeking (one theme).

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Tobi's Three Concepts

• Food

• Cake

• Carbs

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Tobi's Big Decision

To be continued…

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What Do You Know And Love?

• What are you passionate about?

• What do you love to talk about?

• What have you learned on the job?

• What do family and friends say you're good at?

• What's your favorite hobby?

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From Passion To Business

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What Are Your Possible Concepts?

• What activities do you enjoy most about your current occupation?

• What bugs you?

• Do you have solutions to everyday problems that would be of value to a lot of people?

Write them down!

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Smart Solution, Smart Business

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Already Have A Business?

• What is your business concept?

• What "solution" does your business provide?

• Do you target a particular market segment?

• How do you position your business? What angle do you take that makes you unique?

Write it down!

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From Business To Better Business

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A Good Theme for a Website?Practically ANYTHING!

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Tonight’s Walk-aways

• Alexa

• Google PageRank

• Archive.org

• Free e-Books and Master Courses

• http://actionguide.sitesell.com/

• http://demo.sitesell.com/

• http://chooseit.sitesell.com/

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Your Business-Building Homework

• Complete registration for this course and SiteBuildIt!

• Read/watch INTRO, DAY 1 & 2 of the Action Guide.

• Log into Brainstorm It! and explore. Click on the question marks for related help.

• Identify 3 potential Site Concepts, write them down and bring them to the next class.

Any Questions? E-mail or call me! gidon@sbiisrael.com

02-5354586, 054-5665037