SiteSell Education1

Insert institution’s name.

Building A Successful Business Using The Internet

Session 4 – Welcome Back!

1

Insert institution’s name.

Building a Successful Business

on the Internet

Session 7 - Welcome Back!

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Homework from Last Session

Finalize your Site Content Blueprint. Choose and register your domain name. Finalize your basic home page. Add images to your Graphic Library. Add links to your Link Library. Add an image and a link to your home page. Preview Day 7 of the Action Guide.• Complete Mid Term Survey

http://www.sitesell-education.com/mid-term-survey.html

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The Goal Of This Session

• Add a link(s) to your TIER 2 page.• Add an image(s) to TIER 2 page.• Build a TIER 3 page(s).• Add a link to your home page. • Add an image to your home page.• Learn how to get free Search Engine traffic.

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Keyword Planning Review

• Examine a Site Content Blueprint example.• Utilize Excel for detailed planning.

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3 TIER Structure Basics

• TIER 1 is the home page, which describes your overall Site Concept, and how the site is structured. Keying in the domain name lands you on the home page.

• TIER 2 pages (T2) are one click away from the home page. Visitors enter them via… (a) your NavBar or (b) the Table of Contents links at the bottom of the home page or (3) text or image links from other pages on your site. T2 pages divide your Site Concept into categories; they also include "utility" pages such as Contact Us, About Us or E-zine Subscription pages.

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3 TIER Structure Basics

• TIER 3 pages are two clicks away from your home page... one click from the T2 page that they are related to by category. They go into detail about aspects of the T2 category. T3 pages do not appear on your NavBar. (That’s what makes them TIER 3 pages.)

• There are usually several T3 pages under each T2 category. T3 pages are accessed via links from their T2 pages and may also be linked to other T3s. A TIER 3 can be linked to other T2s and/or T3s when relevant.

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Link Examples

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Analyze Page After Adding Links

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E-mail From LinkFixIt!

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LinkFixIt! Details

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Create A TIER 3 Page

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Important Navigation Questions

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2 Examples Of TIER 3 Pages

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More TIER 3 Pages Examples

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Class Exercise

• Complete the text for your home page.• Work on a TIER 2 page.• Work on a TIER 3 page.

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15 Minute Break

Insert message

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Complete Home Page

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Tweaking Your Home Page

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An In-Context Link

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Graphic And Link Libraries

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Graphic Library

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Link Library

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Image And Link HTML Code

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Site Build It! TrafficCenter

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Steps To Building Free Traffic

• Work the free major Search Engines.• Avoid low-yield tweaking efforts.• Build a quality links program via directories and Value Exchange

program.• OFFER VALUE. DON’T PLEAD.• Review the Traffic section of the Tips And Techniques HQ.• Create link-building buzz by working your niche like this...

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Become An Expert In Your Niche

Visitors see you as a knowledgeable expert who overdelivers…

• Write articles.• Buy ad space.• Write for Wikipedia.• Do forum posts.• Get referrals.• Social bookmark.• Use a signature file.• Do Yahoo! Answers.• See http://sbitips.sitesell.com/#BUZZ • See this remarkable story in the Forums:

http://forums.sitesell.com/viewtopic.php?p=634157#634157

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Class Exercise

• Add an image to the Graphic Library.• Add a link to the Link Library.• Add an image and a link to home page (if applicable).• Continue building pages.

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Homework – See You Next Class!

• Complete your TIER 2 page(s).• Add your TIER 3 page(s).• Explore free Search Engine traffic options.• Create and use a signature file (line). Preview Day 8 of the Action Guide.

Any Questions? E-mail or call me!

gidon@sbiisrael.com

02-5354586, 054-5665037