getting your board involved in the fundraising process
TRANSCRIPT
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Getting Your Board Involved
in the Fundraising Process
Helen B. Arnold, CFREMay 2, 3013
Las Vegas, NV
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Excellent Boards =
Successful Organizations
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Fundamentals
All nonprofit organizations must have a
Board of Directors
The statutory Duty of Care includes the
Board obligation for financial health of the
organization (including fundraising)
Most Boards range from feeling
uncomfortable to being terrified of
fundraising
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Hard Truth
No Money No Mission
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Plan for Fundraising Success
Recruit the right directors
PASSION for the MISSION
Willingness to Invest the time
Invest the focused energy
Invest the personal financial support
To make it all work
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New Directors
Recruit new directors based on your
Strategic Plan
Cultivate the relationship before youask
Provide full organizational information
Provide a clear set of expectationsincluding fundraising
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Current Directors
Board Self Assessment: Know what
your directors are thinking and feeling
About themselves as directors
About overall board performance
About how the organization is operating
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Understand
Meet with each director individually
Review the Assessment results
Identify their personal concerns
Create development plan that can
include all levels of involvement. Startwith baby steps.
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The Job of the Board
Determine Mission and Core Values Fiduciary Duty (including Conflict of Interest Policy)
Set policies & monitor compliance
Set overall annual programming
Do long range (strategic) planning, with measurableobjectives
Secure financial viability of the organization (yes,that includes fundraising)
Attend meetings, prepared
Hire & evaluate performance of ED/CEO Provide volunteer leadership
Do annual board evaluation
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NOT the Job of the Board
Daily operation
Hiring, termination, evaluation of staff
other than ED/CEO
Implementation of Board policies and
decisions
Statistical, donor and program record
keeping
Direct management of staff
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No threat: Start at the Beginning
It is all about building relationships
Yearly Gifts lead to
Major Gifts which lead to
Estate Gifts
Have a good databasedont lose
donor information between events
Have directors submit lists of names
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Annual Campaign contact donors
where they are
Special Events
Direct Mail
Peer to Peer
E-fundraising
Cash MobHome Parties
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Dont Drop the Ball!
Keep track of prospective donors!
Touch them 4 times a year
Thank them 7 times for each gift.
Adopt certain high value
prospects
Keep excellent contact records
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It is a Process
Start now
Keep going
It does not happen
overnight, but it does
happen
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Thank You!
Helen B. Arnold, CFRE
President/CEO
Arnold Olson Associates702-485-3224
cell: 319-431-2267
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mailto:[email protected]:[email protected]