getting the most out of linkscape
DESCRIPTION
I describe how you can make the most of your SEOmoz PRO subscription and the tools we offer powered by Linkscape.TRANSCRIPT
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Getting the Most out of Linkscape
Nick GernerSenior Engineer
SEOmoz
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Linkscape ROI
Signals FAQ Scenarios Resources
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Signals
Expert Opinion:Relative Importance of Algo Components in Google
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Signals
“Given the user's query, over 200 signals...are applied to return the most relevant results to the user.”– Maile Ohye, Google Big Wig http://googlewebmastercentral.blogspot.com/2008/10/good-times-with-inbound-links.html
Linkscape Exposes over 50 Signals Frequent User Feedback:
“****ing Awesome!” “I don't have time to figure this **** out!”
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Signals
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Metrics, Metrics, Metrics
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Linking Root Domains
Ranks our Top 500 lists Simple Hard to game Measures
Reach (how broadly are you engaging) Authority (how many different orgs like you)
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Metrics, Metrics, Metrics
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Total In-Links
Familiar Comparable across services Measures broad popularity of the page
Includes nofollows! Weak/powerful pages are counted equally
Consider relative to other pages
Good!
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Metrics, Metrics, Metrics
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mozRank
Links from powerful domains add more Measures authority not just broad reach or
popularity Good:
If link counts are good, an excellent measure more predictive of rankings than link counts
Bad: Easy to game Naïve spamming gets high mozRank
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FAQ: Linkscape Counts are Low
The Whole WebSearch Index
Linkscape Index
“Center” of the Web
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FAQ: Linkscape Counts are Low
Any Index of the Web is a large sample of what's out there
A good sample represents Linkscape is a large sample of the web
representative of search indexes Compare measurements from within the same
sample
Good!
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FAQ: Interpreting Changes
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FAQ: Interpreting Changes
Factors of Change: Link Counts, mozRank, etc. all change index-to-
index Pages and Links have a natural life-cycle Your SEO efforts
Increase in mozRank due to...? Look at relative changes (you vs. competitors)
June: 12k links vs 20k links = 60% July 12k links vs 18k links = 67% Closing Gap!
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FAQ: Passing 0 mozRank
Links pass 0 mozRank Why?
Nofollow links are tagged in LS reports Weak page/link (low mozRank, many on page)
Still good for SEO? Still followed weak link good for broad reach (linking
root domains) Nofollowed link... much, much less so
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FAQ: What's Good mozTrust?
“Trustworthy”Grants
mozTrust
“Popular”Grants
mozRank
.edu researchOn Y!Combinator
.govhomepages
Unknown.edu Prof's crappy
homepage
ObscureRegulatory OrgInternal Page
Digg
Y! Combinator
Spam Link Farm
You Want to be HeremR = mT
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Scenario: Find Broken Pages
Many Pages Legacy Info Architecture Many Iterations Tons of Broken Links Need Priority List of 404s and 302s
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Scenario: Find Broken Pages
Richard Baxter http://seogadget.co.uk/ http://www.seomoz.org/blog/seomoz-tools-top-pages-
on-domain-kick-ass
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Scenario: Find Broken Pageswww.seomoz.org/labs/toppages
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Scenario: Quickly Visualize Gaps
High-level Audit of Site Competitive Gap Analysis Intuitive Visuals for Clients Immediate Action Items
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Scenario: Quickly Visualize Gapswww.seomoz.org/labs/lsvisualize
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Scenario: Competitive Links
Industry Leader'sLinks
Another Competitor's
Links
YourLinks
You Want to Get These
Valuable: Your Competitors Have Them
Attainable: Many of your Competitors Have them
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Scenario: Competitive Links
Thomas Schmitz http://www.portentinteractive.com/ http://www.seomoz.org/blog/using-seomoz-linkscape-
to-troll-for-terrific-link-prospects
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Scenario: Competitive Linkswww.seomoz.org/labs/link-intersect
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Resources: SEOmoz Q+A
http://www.seomoz.org/qa/discuss/17454/what-sites-are-good-for-me
http://www.seomoz.org/qa/discuss/17491/root-domain-vs-subdonain-in-linkscape
http://www.seomoz.org/qa/discuss/13542/breakdown-of-linkscape-metrics
http://www.seomoz.org/qa/discuss/10427/linkscape-passing-0
http://www.seomoz.org/qa/discuss/13731/interpreting-linkscape-data
http://www.seomoz.org/qa/discuss/11561/most-valuable-page-in-a-domain-linkscape-tool
http://www.seomoz.org/qa/discuss/11646/interpret-modifications-since-linkscape-update
http://www.seomoz.org/qa/discuss/15839/using-linkscape-to-evaluate-a-page-for-a-link
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Resources: Posts
http://www.seomoz.org/blog/seomoz-tools-top-pages-on-domain-kick-ass
http://www.seomoz.org/blog/using-seomoz-linkscape-to-troll-for-terrific-link-prospects
http://www.seomoz.org/blog/whiteboard-friday-dude-your-links-kinda-suck
http://www.seomoz.org/blog/linkscape-education-series-learn-the-ins-amp-outs-of-how-linkscape-works
http://www.seomoz.org/blog/10-ways-ive-been-using-linkscape-to-help-our-seo-projects
http://www.seomoz.org/blog/how-to-use-comparative-knowledge-of-links-mozrank
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Resources: More Posts
http://www.seomoz.org/blog/announcing-seomozs-index-of-the-web-and-the-launch-of-our-linkscape-tool
http://www.seomoz.org/blog/linkscape-update-2-now-live
http://www.seomoz.org/blog/linkscape-index-update-with-focus-on-quality
http://www.seomoz.org/blog/all-linkbait-is-not-created-equal-what-linkscape-reveals-about-popular-content
http://www.seomoz.org/blog/backlink-anchor-text-analysis-powered-by-linkscape
http://www.seomoz.org/blog/top-pages-on-a-domain-linkscape-index-update
http://www.seomoz.org/blog/linkscape-index-update-doubles-size
http://www.seomoz.org/blog/announcing-seomozs-100-free-linkscape-api-the-500-most-linkedto-domainspages-on-the-web
http://www.seomoz.org/blog/lessons-learned-building-an-index-of-the-www
http://www.seomoz.org/blog/a-giant-leap-forward-for-link-intelligence-tools-data-