getting the most out of facebook
TRANSCRIPT
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Getting the Most Out of Facebook for Your Library Presente
r:Diana Silveira
Presenter: Diana Silveira
Novare Library Services
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Agenda Marketing 101 Understanding Facebook Analytics Tricks & Tips Cool Tools
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Marketing 101
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Post regularly Pictures Video Pinterest Questions Post local interest Users Interest
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Facebook Marketing is not free
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Give Users a Reason to Connect
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Hints for a Successful Status Add a link – don’t leave the URL in
status Introduce Links Keep statuses Short Use Your voice – its not a formal press
release
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Facebook Analytics
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Anatomy of Your Reports
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You Like Me! … People Talking About This Liked your Page Liked, Commented on or shared your
Page Post Answered a question you’ve asked Responded to your event Mentioned Your Page Tagged your Page in a Photo Checked in or recommended Your Place
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Note Total Likes and People
Talking About this are public- anyone can see them
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How are you reaching people?
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Using this data for maximum impact
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Ask… What posts were more effective and
WHY Do users respond to a format (video,
pictures, links), Do users respond to a theme Analyze your “likes”
who are they what do they use the library for?
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Open Graph "http://graph.facebook.com/[any Facebook
username]
Need a Developer Account - https://developers.facebook.com/
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What are your most popular posts?
Photo Album Archive Photos Photos of Children’s Story Times Rare Books Programs Upcoming Events Happy Birthday to others Current News Library/Book related humor Questions
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Tips & Tricks
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Schedule Posts
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Facebook Pages
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Cool Tools
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Alerti http://en.alerti.com Mentions on Facebook and other social
media Mentions on general web
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HootSuite
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Questions
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[email protected]/dee987
delicious.com/dee987/facebook
Diana Silveira
www.learnsurge.comwww.novarelibrary.com