getting the most out of facebook advertising€¦ · why advertise on facebook and what is it good...
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Getting the Most Out of Facebook Advertising
Justin Belleme, Founder
JB Media Group and JB Media Institute
Summer 2016 Marketing Bootcamp
Copyright JB Media Group LLC 2016
Is Facebook Advertising really all that great?
Copyright JB Media Group LLC 2016
● Great, even best investment for many businesses,
especially effective for events
● Most sophisticated targeting platform ever created
for small businesses
● Affordable and relatively easy to use
What are we going to cover today?
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● Why advertise on Facebook and what is it good for? ● Boosted posts vs native Facebook ads ● Establishing an effective Facebook ad workflow ● Targeting: the real power of Facebook ads ● Pro tips and trends ● Examples and sample campaigns ● Q and A time
What is it good for…
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● Increasing Facebook exposure ● Grow audience, increase engagement, events
● Driving traffic to a website ● Content marketing, campaign marketing
● Driving specific user actions ● Videos, lead generation, product promotions
● Remarketing ● Local marketing ● People who live or visit(ed) and your area
Boosted Posts vs Facebook Ads
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Effective Facebook Ad Workflow
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● Start with a clear goal
● Goals => Strategic planning
● Strategy => Campaign execution
● Don’t forget to track everything:
● Facebook Insights
● Tracking Pixels
● Google Analytics
Targeting = The Real Power of FB Ads
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Targeting Infographic
Pro Tips
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Do ● Tracking Pixels ● Carousel ads ● Boost partner posts ● Ad sizes = 1200 x 635 for most ads
Don’t ● Boost content that links to other websites ● Use obvious stock photography in your ads ● Use too much text in your ad graphics ● Use overly wordy text for your post copy
Examples: Bootcamp Marketing
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Results
● $20
● >2,000 impressions
● 107 clicks
● $0.19 per clicks
Examples: Cruise event promotion
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Results
● $200
● 44,000 impressions
● 1,100 clicks
● $54,000 in sales
Thank you!
Justin Belleme [email protected]
Agency - JBMediaGroupLLC.com
Online Training – JBMediaInstitute.com
Copyright JB Media Group LLC 2016