Facebook Advertising Introduction

• Page Post Engagement• Page Likes• Clicks to Website• Website Conversions• App Installs• App Engagement• Event Responses• Offer Claims

1

Types of Advertising on Facebook

PLACES OF ADVERTISMENT

Due to the size of Facebook’s user base, ads can be a powerful and affordable marketing option for your page or website

To boost your post and increase likes

For creating ads to build your audience

To encourage people to visit our Website

To promote peoples to take action on your website

To encourage people to install our application

To Get more activity on our application

To promote our Event

To promote offer you created on facebook*

Types of Advertising on Facebook with description

Starting with 3rd option

This Ad is to encourage people to visit our Website

Can upload images for campaign, Maximum 6 images

To Edit Headline, Text, and Ad Placement

To optimize your Target Audience

Audience, Location (within ___ miles of a certain city), Age, Gender, Interests, Etc.

Connections, Relationship status, Language, Education, Workplace

To optimize your Target Audience

Setting Budget and Account

Bids and There Pricing

CPC simply means that you pay when someone clicks on the ads.

CPC: Cost per click

Bids and There Pricing

• CPM: Cost per thousand impressions (M = thousand in Latin)

CPM: Cost per thousand impressions (M = thousand in Latin)

CPM means that you pay for each 1,000 people who have seen it.

To boost your post and increase likes

It’s next Slides is same of “Click To Website”

For creating ads to build your audience

It’s next Slide is same of “Click To Website”

To promote peoples to take action on our website

To encourage people to install our application

To Get more activity on our application

To promote our Event

To promote offer you created on facebook*

It also Depends up on number of likes on facebook