getting started with google plus: the g+ gamechanger!

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Getting Started with Google +

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These slides were used with our Google+ kick-off webinar, the goal was to introduce viewers to the basics of the G+ platform, as well as how to get started. Lastly, we discussed how PerfectMind can assist in converting traffic as well as posting your email newsletter as content!

TRANSCRIPT

Page 1: Getting started with Google Plus: The G+ gamechanger!

Getting Started with Google +

Page 2: Getting started with Google Plus: The G+ gamechanger!
Page 3: Getting started with Google Plus: The G+ gamechanger!

Circle Us and Follow us

Facebook.com/perfectmindfansFacebook.com/Championswayfans

Twitter.com/perfectmindTwitter.com/ChampionsWay

PerfectMINDChampionsWay

Page 4: Getting started with Google Plus: The G+ gamechanger!

Today’s Hosts

Page 5: Getting started with Google Plus: The G+ gamechanger!

3 Places to Find Us

“Nick Dougherty”“Jon Malach”

Facebook.com/senseinickdFacebook.com/Jial14

@Sensei_Nick@JonMalach

Page 6: Getting started with Google Plus: The G+ gamechanger!

#FF Shout Outs

• @FaridDordar• @ChampionsWay• @AceRamirez• @RicardoAlemida

Page 7: Getting started with Google Plus: The G+ gamechanger!

5 Take Aways

• What is Google Plus?• The 4 Basics you need to Know• Creating your Brand Page• 5 Tips for Getting Started• 5 Ways Google + Can Help your Business

Page 8: Getting started with Google Plus: The G+ gamechanger!

Take Away # 1 –What is Google Plus?

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Interesting……..

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So what is it?

An easier (once you learn it) way to connect and distribute content to people that YOU wish to see specific Content. VS-Facebook Edgerank

In the same respect a much better and organized social media platform that you can easily organize the incoming/outgoing content content.

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The G+ haters

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Prediction: You will end up on G+!

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“Google Plus is a Imitation of Facebook”

“Google + will never compete with Facebook.”

“ It will not work for my business just like Facebook didn’t.”

“Google has failed so many times with Social Media they will fail again.”

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Page 17: Getting started with Google Plus: The G+ gamechanger!

TAKE AWAY-Be open minded and continue to learn how Google + will benefit you and your business

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Take Away # 24 Google + Basics

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What is a Circle?

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Circles 411

• Similar to Facebook Friends• Easier to find and use than Facebook Friends

List• You can add people to a circle but they will

not know what circle they are in

Page 22: Getting started with Google Plus: The G+ gamechanger!

5 Key TIPS

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#1- Decide who you share with---In an very easy way

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# 2-Extened Circles-Share with the people in the circles of your circles, if they Add you Back

Page 25: Getting started with Google Plus: The G+ gamechanger!

# 3 The Difference betweenOutbound and Inbound Circles

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Choose your circles Strategically

• Outbound Circles for Content< Customer Service<Leads /Prospects< Current Clients

• Circles for Inbound Content< People/Brand you want to know more about

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This is the game

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# 4 – Circles matter for SEO

• This is changing every day• People that add you back is the key

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Credit to Brain Chappel

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#5-Funnel the Inbound Content from your Circles

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Inbound Content from Friends-Starts with setting your Circles up correctly

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Take Away-Choose your circles wisely and strategically

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Dipping into the Stream

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Content 101

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Keep it short and get their attention

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Add a Photo or Album

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Easily Add a Video …..

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Easily Add Links and decide who to share with

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Take Away-The G+ Stream is easier and better than Facebook

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Page 42: Getting started with Google Plus: The G+ gamechanger!

Easy to Find and Use

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Decide who you want to hang out with

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How can this help you?

• Customer Service• Sales• Creativity• Training • Personal Touch

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Other Components

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Sparks-What’s Hot

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The Other Stuff

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Decide who sees what

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Save Search and Trends

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Sharing Circles

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Sharing Circles

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Take Away-Just dive in, and start going!

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Take Away # 3-Creating a Brand Page

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The Future of Brand Search

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Go to your Profile

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At the Bottom of the Page

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Tips for Creating your Brand Page/ Your Profile

• Fill out 100 %• Links• Capture Forms• Pictures• Videos• About Me

Page 60: Getting started with Google Plus: The G+ gamechanger!

Using PerfectMIND

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Page 62: Getting started with Google Plus: The G+ gamechanger!

Contacts/Leads easily managed in PM

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The Goal is to be Added to a Circle

• No Content, No About Me, No Circle

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About you or your Brand

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Why a Brand Page?

• Search, Search, Search• SEO• Its Google!

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Take Away # 4-The Five Tips on Getting Started

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#1 – Fill out your profile (About) Page out with strategic planning• Catchy Tag Line-Be Creative• About Me- Use Links• Add Pictures that others will relate to, laugh, and

comment on• Add videos with the same strategy

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#2 – Circle Strategy

• Do not just start adding everyone• Talk to your staff and get feedback on Circle Strategy• Admins will be available in the Future• Why should they add you to their circle?• Announce to your clients-Once you are set up

properly

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Findpeopleonplus.com

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Invite Friends

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Email and Link

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#3-Content Strategy

• Share specific Content with Specific Circles-Clients/Leads

• Product or Brand Tips for Clients• Pictures, Videos, Blogs, Questions• Rules of Engagement• Always Be Social• Mix it up• Be Human• 90/10

Page 77: Getting started with Google Plus: The G+ gamechanger!

#4 – Think outside the Box

• You are as important as the Brand-Think of Email Blasts---People want to talk to a person not an image.

• Brand Pages will be important but it will be the Faces behind the brand

• Search is changing

Page 78: Getting started with Google Plus: The G+ gamechanger!

# 5 – Go for it!

• Start Practicing and make mistakes

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Take Away #55 Ways Google + Can Help your Business

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#1

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#2

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#3 Content Distribution to the right target Market

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#4-Extended Circles—SOCIAL REACH!

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#5-Personal Search

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Take AWAY-It is a no brainer to establish yourself as an early adopter

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PerfectMind & Google +

3 Quick Tricks for Today:1) Smart List Building: Forms and Links2) Making your email newsletter social3) Measuring the traffic from G+

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Forms & Links

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Forms & Links

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Forms & Links

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From Email to Social

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From Email to Social

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From Email to Social

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From Email to Social

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From Email to Social

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Measuring the Traffic from G+

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Questions

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ChampionsWay Training Day

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