Getting Started with Google +
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5 Take Aways
• What is Google Plus?• The 4 Basics you need to Know• Creating your Brand Page• 5 Tips for Getting Started• 5 Ways Google + Can Help your Business
Take Away # 1 –What is Google Plus?
Interesting……..
So what is it?
An easier (once you learn it) way to connect and distribute content to people that YOU wish to see specific Content. VS-Facebook Edgerank
In the same respect a much better and organized social media platform that you can easily organize the incoming/outgoing content content.
The G+ haters
Prediction: You will end up on G+!
“Google Plus is a Imitation of Facebook”
“Google + will never compete with Facebook.”
“ It will not work for my business just like Facebook didn’t.”
“Google has failed so many times with Social Media they will fail again.”
TAKE AWAY-Be open minded and continue to learn how Google + will benefit you and your business
Take Away # 24 Google + Basics
What is a Circle?
Circles 411
• Similar to Facebook Friends• Easier to find and use than Facebook Friends
List• You can add people to a circle but they will
not know what circle they are in
5 Key TIPS
#1- Decide who you share with---In an very easy way
# 2-Extened Circles-Share with the people in the circles of your circles, if they Add you Back
# 3 The Difference betweenOutbound and Inbound Circles
Choose your circles Strategically
• Outbound Circles for Content< Customer Service<Leads /Prospects< Current Clients
• Circles for Inbound Content< People/Brand you want to know more about
This is the game
# 4 – Circles matter for SEO
• This is changing every day• People that add you back is the key
Credit to Brain Chappel
#5-Funnel the Inbound Content from your Circles
Inbound Content from Friends-Starts with setting your Circles up correctly
Take Away-Choose your circles wisely and strategically
Dipping into the Stream
Content 101
Keep it short and get their attention
Add a Photo or Album
Easily Add a Video …..
Easily Add Links and decide who to share with
Take Away-The G+ Stream is easier and better than Facebook
Easy to Find and Use
Decide who you want to hang out with
How can this help you?
• Customer Service• Sales• Creativity• Training • Personal Touch
Other Components
Sparks-What’s Hot
The Other Stuff
Decide who sees what
Save Search and Trends
Sharing Circles
Sharing Circles
Take Away-Just dive in, and start going!
Take Away # 3-Creating a Brand Page
The Future of Brand Search
Go to your Profile
At the Bottom of the Page
Tips for Creating your Brand Page/ Your Profile
• Fill out 100 %• Links• Capture Forms• Pictures• Videos• About Me
Using PerfectMIND
Contacts/Leads easily managed in PM
The Goal is to be Added to a Circle
• No Content, No About Me, No Circle
About you or your Brand
Why a Brand Page?
• Search, Search, Search• SEO• Its Google!
Take Away # 4-The Five Tips on Getting Started
#1 – Fill out your profile (About) Page out with strategic planning• Catchy Tag Line-Be Creative• About Me- Use Links• Add Pictures that others will relate to, laugh, and
comment on• Add videos with the same strategy
#2 – Circle Strategy
• Do not just start adding everyone• Talk to your staff and get feedback on Circle Strategy• Admins will be available in the Future• Why should they add you to their circle?• Announce to your clients-Once you are set up
properly
Findpeopleonplus.com
Invite Friends
Email and Link
#3-Content Strategy
• Share specific Content with Specific Circles-Clients/Leads
• Product or Brand Tips for Clients• Pictures, Videos, Blogs, Questions• Rules of Engagement• Always Be Social• Mix it up• Be Human• 90/10
#4 – Think outside the Box
• You are as important as the Brand-Think of Email Blasts---People want to talk to a person not an image.
• Brand Pages will be important but it will be the Faces behind the brand
• Search is changing
# 5 – Go for it!
• Start Practicing and make mistakes
Take Away #55 Ways Google + Can Help your Business
#1
#2
#3 Content Distribution to the right target Market
#4-Extended Circles—SOCIAL REACH!
#5-Personal Search
Take AWAY-It is a no brainer to establish yourself as an early adopter
PerfectMind & Google +
3 Quick Tricks for Today:1) Smart List Building: Forms and Links2) Making your email newsletter social3) Measuring the traffic from G+
Forms & Links
Forms & Links
Forms & Links
From Email to Social
From Email to Social
From Email to Social
From Email to Social
From Email to Social
Measuring the Traffic from G+
Questions
ChampionsWay Training Day
Must Register by January 30th