getting started with google analytics
TRANSCRIPT
Getting Started with
Google Analytics
Adam WareSwel lPath Interact ive@wheres i twork ingadam@swel lpath.com
About the Speaker
• Owner/Pr inc ipal at Swel lPath Interact ive• Background rooted in web development• +10 years web development > onl ine
market ing• Business Analyst at Webtrends• Exper ience implement ing web analyt ics
for Fortune 500s and smal l businesses• Cert ifi ed Google Analyt ics Qual ifi ed
Indiv idual , and Google Adwords Profess ional
Brief History of Google Analytics
• Developed from Urchin – acquired April 2005
• Publically available to all users since August 2006
• Current tag rolled out in late 2007
• Major upgrades in Q4 in 2008, 2009
Getting Started – What you need:
• A Google Account –
http://google.com/accounts• A website• Access to your website’s code
(or CMS in some cases)
General Information
• URL & Account Name
beyond the pageview: what's going on with your dynamic content?
Getting Started with Google Analytics
A Bit About Domains
• Google uses fi rst party cookies for all sites
• By default, it uses diff erent cookies for every sub-domain
• You can specify otherwise– Easy for multiple sub-domains– Not so for cross-domain tracking
Getting Started with Google Analytics
Adding Tracking Code - Domains
• Select the domain option you want
Getting Started with Google Analytics
Adding Tracking Code - AdWords
• Tying analytics to AdWords; complete the process in AdWords
Getting Started with Google Analytics
Analytics Settings
• You should see the Analytics Settings page upon success
Getting Started with Google Analytics
Editing Profiles
• Click Edit next to the appropriate profi le
Getting Started with Google Analytics
Profile Settings: Checking Status
• Google wi l l proact ive ly look for the code on your home page, i f i t i s not there an error w i l l be d isp layed
Getting Started with Google Analytics
Editing Your Profile Information
• Basic Information
– D e f a u l t Pa g e
– E xc l u d i n g Pa r a m e t e r s
– E c o m m e rc e
Getting Started with Google Analytics
Goals
• Bas i c s about goa l s :– C o n v e r s i o n E v e n t s– L i m i t o f 2 0– H e a v i l y D e p e n d e n t o n p a g e U R I s
Getting Started with Google Analytics
• Filters can be used to:– Fi lter out traffi c from your home
or offi ce– Fi lter out traffi c from a sub-
domain, domain, or to a directory– Fi lter out sources– Modify URIs
Filters: Overview
Getting Started with Google Analytics
• Filter example: fi ltering out traffi c from an IP address
Creating Filters
Getting Started with Google Analytics
• Google Analyt ics Help: http: / /www.google.com/support /googleanalyt ics /
• Google Code (Technica l Documentat ion) :http: / /code.google.com/apis /analyt ics /docs/
• Google Analyt ics Blog: http: / /analyt ics .b logspot .com/
• Offi cia l Discuss ion Groups:http: / /code.google.com/apis /analyt ics /groups.html
Resources