Getting Results with Online Fundraising

• Social media stinks for fundraising• A handshake is not the best tool to collect money• Phases of engagement and fundraising• Stairway to engagement• Email segmentation• Make it mobile• Pitch projects• Make it personal• Create an effective appeal• The ROI of thanks

Getting Results with Online Fundraising

Agenda

.

.

?Getting Results with Online Fundraising

Social media stinks for fundraising

A Handshake is not the best tool to collect donationsGetting Results with Online Fundraising

A Handshake is not the best tool to collect money

Facebook and Twitter are relational, not transactional

Getting Results with Online Fundraising

A Handshake is not the best tool to collect money

© Razoo Global Corporation 2013. All rights reserved. 6

Ignorance Awareness Action

Donating(money)

Sharing(influence)

Fundraising(time)

Phases of engagement

Getting Results with Online Fundraising

Via Razoo

Become aware of your cause when friends talk about your Page

Like, comment on, and share your updates

Continue engaging and like your Page

Share their donation on Facebook

Donate for the first time via e-mail

Getting Results with Online Fundraising

Stairway to engagement

E-mail acquisition!

Join your e-mail list

Getting Results with Online Fundraising

Stairway to engagement

Segment lists

2

Right people | Right content | Right time

Smart email segmentation = more $$$

Getting Results with Online Fundraising

Getting Results with Online Fundraising

Make it mobile

Pitch projects

Getting Results with Online Fundraising

Make it personal

Getting Results with Online Fundraising

Create an effective appeal

Getting Results with Online FundraisingVia Pamela Grow

Getting Results with Online Fundraising

The ROI of Thanks

Calling people to say thanks:

• Increases retention by 20%• Increases revenue by 20%• A message is 25% as effective as a live call.

- Chuck Long!eld, Chief Scientist at Blackbaud

How to get more

Subscribe to my blog

Like the Nonprofit Facebook Page

Getting Results with Online Fundraising

Founder: Inbound Zombie - a non-pro"t social media consultancy in Cambridge, MA and the Social Media Fundraising Club.

Trainer: Charityhowto and MarketingProfs.

Speaker: Nonpro"t Technology Conference, New Media Expo, 140 Conference, Blackbaud BBCon, Social Media for Nonpro"ts Boston, etc.

Contributing Writer: Huffington Post, SocialBrite, Care2 Frog Loop, Social Media Today, Digital Marketing Monthly.

Author: Facebook Marketing for Dummies and All-in-One (2014).

Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Bucks County Library System, Scholastic, TechSoup, MarketingProfs, WaterAid America, Twin Cities Habitat for Humanity, University of Massachusetts, National Wildlife Federation and Susan G. Komen Greater NYC.

Who is this guy?

Getting Results with Online Fundraising