getting mobile: how and why mobile is transforming the learning systems market

Oct-17 1© Copyright Fosway Group Limited. All Rights Reserved.

Getting MobileHow and why mobile learning is transforming the learning systems market

David Wilson, CEO / [email protected] / @dwil23 @fosway

mailto:[email protected]


Fosway Group - Europe’s #1 HR Analyst


The shift to mobile learning in Europe

What does this mean when buying new learning platforms?

How is this impacting the learning systems market?

What challenges does this create for vendors?


What are the facts about the Digital Learning Market?


DIGITAL LEARNING IN EUROPE – 2017 RESEARCH

45% Respondents from

Organisations

> 5000 Employees

95% of respondents

European

Approx. 1200 survey respondents overall

Unique market data from Fosway’s

strategic research partnership with

65% Respondents from

Organisations

> 1000 Employees


KEY DRIVERS OFDIGITAL LEARNING

Availability

Agility

Engagement

Efficiency

Flexibility

NOT Headcount Reduction


>65% have used 1.Off the Shelf Content

2.Bespoke Content

3.Video Content

4.Content Hosting

5.Blended Learning

6.Mobile LearningEst

ablish

ed /

M

ain

Str

eam

Est.

>35-65% have used1.User Generated Content

2.Gamification & Badges

3.Simulations

4.Performance Support

Nic

he /

Em

erg

ing

What Learning Content are organisations using?

<35% have used 1.MOOCs

2.Virtual Reality

3.Serious Games

4.Augmented Reality

Specia

list

/

Explo

ring


>60% have used 1. LMS

2. Authoring Systems

3. Portals

4. Analytics & Dashboards

Est

ablish

ed /

M

ain

Str

eam

Est.

35-65% have used1. Mobile

2. Virtual Classrooms

3. Social Learning

Nic

he /

Em

erg

ing

What Learning Platforms are people using?

<35% have used 1. MOOCs

Specia

list

/

Explo

ring


DIGITAL LEARNING – KEY TRENDS

TOP 5 areas for demand for

Learning Platforms in 2017?

1. Learner engagement (74%)

2. Mobile learning (74%)

3. Social/Collaborative learning ( 71%)

4. Analytics & Dashboards (66%)

5. Virtual Classrooms (64%)

Fosway Group: Digital Learning Realities 2017 Research

Top Learning Content most in demand in 2017

1. Video (77%)

2. Mobile (76%)

3. Blended Learning (73%)

4. User Generated Content (68%)


BABY BOOMERS GEN X GEN Y GEN Z

Post wwll baby

boom, born

roughly 1946 -

1964.

Born early mid

1960s to early

1980s.

Often called

Millennials. Born

1980 to late

1990s.

Born early 2000s

and on.

50% 50% On their

way….

MO

DERN

WO

RKFO

RCE


What impact is this having on the Learning Systems landscape?

So Mobile is a core need, but do I still need an LMS?

11


But don’t LMS’s get a lot of NEGATIVE feedback?

How often do your providers exceed learner expectations?

Only 18% of LMS buyers say frequently or always

4%

14%

38%

28%

16%

LMS

Always Frequently Occasionally

Rarely Never



How likely is it that you would recommend your solution to a friend or colleague?

LMS NGLE

NPS can be as low as −100 (everybody is a detractor) or as high as +100 (everybody is a promoter). An NPS that is positive (i.e., higher than zero) is

felt to be good, and an NPS of +50 is excellent. Net Promoter Score (NPS) measures the loyalty that exists between a provider and a consumer.

But don’t LMS’s get a lot of NEGATIVE feedback?


expect to

STOP

USINGtheir LMS

<1%LMS!


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Analytics

Social Learning

LMS

MOOCs

Mobile Learning

Portals

Virtual Classrooms

Authoring Systems

How good is the quality of Learning Platforms provided by your suppliers?

Very Good Good Acceptable Poor


Implications for the Learning Systems market?

17


… is POSITIVE

18


… is POSITIVE… but

MORE COMPLICATED!

19


20


>90%Expect their

investment in

Learning

Platforms to

increase or stay

the same

>65% to

increaseDigital Learning

ContentDigital Learning

Platforms Digital Learning

ServicesInternal DigitalLearning Team

External /Outsourced

Digital LearningTeam

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

How do you expect your investment in digital learning to change over the year ahead?

Don't Know

Decrease

Stayed the Same

Increase


Learning Systems must deliver against a broader set of expectations, e.g. the factors in Fosway’s Analysis

LearningEnablement

- 107 factors- Assessment & Evaluation

- Formal Learning

- Workplace Learning

- Collaborative & Social Learning

- Competencies & Capabilities

- Development Planning

- Extended Enterprise

- Learning Content & Asset Management

UserExperience - 69 factors- Experience Administration

- Learner Portal

- Learner Relationship Tools

- Manager Portal

- Mobile Learning

- Analytics, Dashboards and Reporting

People, Finance & Systems Mgmt- 46 factors

- Organisation & People Management

- Finance, Budget & Ecommerce Management

- Integrations (standard out of the box connectors)


Learner Experience

Learner PortalAnnouncements & Broadcasts - visibility of mass communications and alerts for specific

audiences

Badgeification features for providing, skills, qualification, certification badges and

learners' learning behaviours

Calendar View - incl. online and face to face learning events, and process stage gates

Community & News Feeds - incl. completions, suggestions, connections, reminders,

peer, manager and coach and mentor comments, connections

Deep Learning Search across formal content, informal collaborative exchanges,

performance support, e-learning to page level, etc

Learning Journeys Display - graphical Learner journey displays, learning record,

assigned learning, accessed training, up coming training, approvals, workflows &

decisions, certification / programme progress, approvals status, overdue learning

Learning Programme, Content & Course Ratings - voice of the customer scoring for

programmes, learning resources

Learning Recommendations - others who liked this…. recommendations incl. based on

follows and community/network

Mobile App Experience - specific mobile app

Mobile Responsive Portal Experience - seamless Web App experience - regardless of

screen size

Personalisation - layout and content controls. Configure items and layout of the home

page to meet personal preferences and priorities. Change the language of the interface

based on learners personal preference. Set personal preferences for alerts, notification

and invites. View and complete system actions and tasks e.g. Approvals for Training

Requests

Status & Required Actions Dashboards - show pending approvals, outstanding actions

and required tasks

Structural Gamification features incl. leaderboards, graphic profiles, etc

Widget Interactions - incl. pulse surveys, polling, diagnostics, learning campaign

comms and notices

Learner Relationship ToolsLearner Relationship Management AI / Bots / Chat-bots incl. proactive and reactive notifications, alerts and push to

mobile and email to encourage learning engagement based on learner's touchpoint and activity levels in the Learning

Cycle, automated response -i.e. a Learning Marketing Engine

Learning Incentives Management - incl. Rewards for learning completion and progress - incl. spot bonuses and flexible

benefit rewards, vouchers and discount benefits linked to learning progress and success

Learning Portfolio Management - enabling learners to create personal portfolio of learning activity for personal tracking

of skills, knowledge and expertise for personal employability, journals of learning progress and achievements - which they

can download and own

Personal Learning Engagement incl. Knowledge Shoot-outs, Following, Learning Nudges etc.

Experience AdministrationPortal Configuration Controls - incl. restricting / enabling end user portal personalisation

Engagement Trigger Management - set automated interactions based on learner status, progress, engagement level etc.

Gamification / Badgeification Management - manage rules, audiences, structures, qualification criteria & events triggers

Granular Admin Search - incl. predictive text search for users, audiences, courses, content, events etc

Language Management / Personalisation navigation and content

Learning Campaign Management ie learning communications and engagement tools, teaser, nudges, diagnostics, profiling

etc

Manage Learners' Sentiment Analysis - survey end users learning sentiment at a course, programme, learning campaign

level - before, during and at the close of a learning journey incl. workplace, collaborative and formal learning

Manage Mobile Device Compatibility incl. responsive design for mobile incl. iOS, & Android, Windows along with apps &

web-app based approaches

Manage Newsfeed & Data Communication Management- targeting messaging and communications to specific audiences

incl. against learner preferences

Manage Portal Branding Flexibility incl. domain specific look & feel, availability of Widgets i.e. Polls, embedded

discussion threads, video assets, ticket tape announcements, dynamic announcement assets for marketing - API's to

connect with other applications i.e. SharePoint, & Languages management -incl. Right to left character - embedded News

Feeds & user uploads

Manage Portal Configuration and Customisation options incl. setting layouts, columns, spacing, widgets, creating custom

pages content etc

Manage Portal Personalisation options by role, region etc. incl. Deep Linking from other apps - ease of configurability /

set-up & maintenance

Notifications Management

Widget Integration from/to external / inbuilt widget solutions


What learning experiences do Learning Systems claim to enable today?

NGLE BoB LMS MoR LMS


In Summary

24


BABY BOOMERS GEN X GEN Y GEN Z

Post wwll baby

boom, born

roughly 1946 -

1964.

Born early mid

1960s to early

1980s.

Often called

Millennials. Born

1980 to late

1990s.

Born early 2000s

and on.

50% 50% On their

way….

MO

DERN

WO

RKFO

RCE


DIGITAL LEARNING – KEY TRENDS

TOP 5 areas for demand for

Learning Platforms in 2017?

1. Learner engagement (74%)

2. Mobile learning (74%)

3. Social/Collaborative learning ( 71%)

4. Analytics & Dashboards (66%)

5. Virtual Classrooms (64%)


Top Learning Content most in demand in 2017

1. Video (77%)

2. Mobile (76%)

3. Blended Learning (73%)

4. User Generated Content (68%)


AND DON’T FORGET WHAT

REALLY MATTERS

The Measures of Successfor Digital Learning

It’s not about the technology!

Business impact needs to be central to Digital Learning but is frequently missing


THANK YOU

www.fosway.com

@fosway

[email protected]

@dwil23

Fosway Group - Europe’s #1 HR Analyst

http://www.fosway.com/research/next-gen-learning/digital-learning-european-realities/

http://www.fosway.com/

mailto:[email protected]

http://www.fosway.com/research/next-gen-learning/digital-learning-european-realities/