mobile marketing association (mma) forum 2013: how is mobile transforming business?
TRANSCRIPT
SETH BERMANDirector, Global MarketingBabyCenter
BEN GADDISVP - InnovationT3
How Mobile Is
TransformingBusiness
TransformingBusiness
AgendaAgendaState of Mobile Marketing
Technologies to watch
Brand examplesBrief exercise
MOBILEMOBILEBUSINESSBUSINESS
Is Transforming
UPSUPS
a b
c
ups my choice
ups my choice
Insert UPS video
Red TomatoRed Tomato
ComcastComcast
LincolnLincoln
BabyCenterBabyCenter
ThingsThings55
Understand Customer Need
Understand Customer Need
What needs can be enhanced by something inherently mobile
Understand Customer Need
Identify opportunities and rank them
What needs can be enhanced by something inherently mobile
Understand Customer Need
Identify opportunities and rank them
What needs can be enhanced by something inherently mobile
Utilize Core Assets
Develop quick and iterate
nextnextwhat to look for
LOCATIONLOCATION
50%50% of all LOCALSEARCHES
are done through
PERIMETERS
Digital HealthDigital Health
ChallengeChallengeLook beyond Technology
Aim for TransformationUtilize brand Assets
ThanksThanks