general assembly uxdi foursquare class project
DESCRIPTION
Case study created for General Assembly UXDI Winter 2014 Foursquare Group Project. The design challenge was to incorporate a mobile payment system into the existing Foursquare App.TRANSCRIPT
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Rachel Amo, Sue Lee, Kelly Redznak, Julie Smith
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PROJECT BRIEF
FOURSQUARE | 1
Foursquare would like to increase the level of engagement with their users and merchants by adding a mobile payment component to check-ins.
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USER RESEARCH
FOURSQUARE | 2
• Interviews
• Calls
• Surveys
• More Interviews
• Mapping
• Developing Personas
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PERSONAS
FOURSQUARE | 3
Jane Allen, 24
Goals
• Discovering new places
• Keeping track of life events
Relationship with Foursquare
• Early adopter
• Uses it regularly
Characteristics
• Creative professional
• College graduate
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PERSONAS
FOURSQUARE | 4
Mark Winter, 33
Characteristics
• Product Manager
• College graduate
Relationship with Foursquare
• Early adopter
• Uses it daily
Goals
• Bragging rights
• Keeps mayorships & badges
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COMPETITIVE ANALYSIS
FOURSQUARE | 5
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GOALS
FOURSQUARE | 6
User Goals
• Work everywhere the
user checks in
• Seamless, frictionless
payment system
• Secure setup
• Rewards for using the
system but the reward
does not have to be
upfront
Brand Goals
• Helps users find and
share inspiration
• Serve as the “go to”
resource
• Literally and figuratively
share the experience
Business Goals
• Increase level of
engagement with power
users
• Implement a new mobile
payment component with
check-ins
• Tie-in rewards program
with the mobile payment
process
• Re-establish Foursquare
as leader in social media
space
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USER FLOW
FOURSQUARE | 7
• Created 3 scenarios
• Selected 1
• Changed it
• Final: Jane has $20
for lunch. She is
looking for a check-
in deal and doesn’t
know where to go.
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DESIGN PROCESS
FOURSQUARE | 9
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MORE DESIGNS
FOURSQUARE | 11
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USER TESTING
• Didn’t see the specials
• What’s with the orange?
• How do I add an order?
• Does “tip” mean money?
• Am I in the restaurant or not?
• Can I not be checked in?
• Did I add this to my bag?
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PROTOYPE
FOURSQUARE | 13
bit.ly/Km1IHU
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THANK YOU