uxdi, sydney - project 1
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General Assembly UXDI Sydney Project 1 – Rapid Prototyping Cheryl Lee [email protected] January 2014
The User • James • Lives with his wife • Enjoys cooking- he used to cook daily when
he was single. Now married, he cooks simpler meals less frequently
• Makes up his own recipes - finds inspiration walking around the supermarket
• Is an iPhone user, default language is Chinese
The Problem James’ unstructured cooking style creates frustration when he is trying to replicate a previously cooked recipe as he is often guessing ingredients when shopping and guessing ingredient quantities when cooking. …“When shopping, I get confused on the amount of spices required and frustrated by the ingredients I can’t remember”…
…“After a week, I try to replicate the recipe and I can’t
remember it. I love what I’ve done previously, it’s frustrating”…
James’ unstructured cooking style can add frustra5on to the cooking process at 5mes. The lack of documenta5on makes it hard to successfully replicate a recipe, leaving him guessing ingredients when shopping in the supermarket and guessing ingredient quan55es when cooking. …“When shopping, I get confused on the amount of spices required
and frustrated by the ingredients I can’t remember”…
…“A=er a week, I try to replicate the recipe and I can’t remember it. I love what I’ve done previously, it’s frustraCng”…
Frustra5on successful replicate a recipe combined with frustra5on of having to guess ingredients when shoppingand ingredient quan55es when cooking.
The Goal To reduce the frustration James associates with cooking by helping him easily record memorable cooked recipes.
The Process • I interviewed my user to find out his interests and discovered
• Enjoys cooking; he used to cook daily when he was single, now that he’s married, he’s cooking simpler meals less frequently.
• The user likes to make up recipes from ingredient inspira5on at the supermarket or by altering exis5ng recipes.
User Interviews User Flows
The Solution An iPhone app to track successfully cooked recipes that James can confidently refer to. The recorded recipes are stored in a library and can be accessed when shopping, helping reduce the uncertainty and frustration associated with shopping.
Validation and iteration of design
• By confirming my design with the James, I discovered my initial user flow was complicated to use and contained elements that didn’t intuitively make sense to the him.
• Following a few iterations, my new design: – Removed a redundant input method – replaced complicated text input fields with basic text boxes, – simplified the process and time required to input a recipe.