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NANDITHA SIVADAS

MBA A

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History

American conglomerate corporationincorporated in the State of New York in 1890.

Founder-Thomas Edison.

Type of Company-Conglomerate.

First Name-Thomas General Electric

In 1896, General Electric was one of theoriginal 12 companies listed on the newlyformed Dow Jones Industrial Average andstill remains after 114 years

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In 1911 the National Electric LampAssociation (NELA) was absorbed intoGeneral Electric's existing lighting business.

SLOGAN: a new slogan, "imagination at work" replacing

the longtime slogan "we bring good things tolife", composed by David Lucas.

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Founder(s)

Thomas Edison

Elihu Thomson

Edwin J. Houston

Headquarters Fairfield, Connecticut, U.S

Jeffrey R. Immelt (Chairman and CEO)

Keith Sherin (Vice Chairman and CFO)

Employees304,000 (2009)

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PRODUCTS AND SERVICES

Appliances Aviation Consumer Products Electrical Distribution Energy Finance Healthcare Lighting

Media & Entertainment Oil & Gas Rail Software & Services

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ALLIANCES AND AQUISITIONS

In 1986 GE reacquired RCA,primarily for the NBC televisionnetwork.

In 2002 Francisco Partners andNorwest Venture Partnersacquired a division ofGE called GE Information

Systems (GEIS). The newcompany, named GXS, is basedinGaithersburg, MD and is aleading provider of B2B e-

Commerce solutions.

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STRATERGIES

Diversification of Business to other

renewable energy sectors like windenergy.Diversification of business in oil & gassector in Saudi Arabia.

Expanding business to asia and othermarkets.

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COMPETITION

Citigroup

Siemens A G

Koninklijke Philips Electrs

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Americ 's M st Admired C mpanies inFortune Magazine. March 6, 2006.

"100 Best Gl bal Brandsin Business

Week 2009.

In two 19 0s science fiction films aboutmissions to the moon, General Electric'sname appear on the launch clocks:Destination Moon, and Rocket ship .

GE was the focus of a 1991 short subjectAcademy Award winning documentary.

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GE has faced criminal action regarding itsdefense related operations. GE wasconvicted in 1990 of defrauding the U.S.

Department of Defense

1992 on charges of corrupt practices in the

sale of jet engines to Israel.

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Bloomberg BusinessWeek 28 May2010

In an essay for Business Week, GE'sDanHeintzelman takes a look at strategies to

meet the growing demand for electricity inIndia and other developing countries.

Fast Company 24 May2010

Fast Company reports on GE's parternership

with the Lake Erie Energy DevelopmentCorporation to build the first offshore freshwater wind farm in the U.S.

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The Economist15April 2010The Economist examines a few of the breakthrough

technologies that have resulted from GE's uniqueapproach to innovation in emerging markets.

The W

all Street Journ

al1April

2010

The Wall Street Journaldiscusses GE's sponsorship of theRonald Reagan Centennial celebration.

Financial Times 29 March 2010The FinancialTimes explores some of the recenttechnological advancements in the energy industry,including GE's breakthrough efforts in subsea drilling.

The Wall Street Journal 26 March 2010The Wall Street Journal examines GE's plans to expand

investment in offshore wind turbine design,technology and manufacturing across Europe.

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