GCOMM CredentialsTrue Insights

Contents

1. Who We Are2. Our Solutions3. Processes & Standards4. Client Portfolio5. Our Team

WHO WE ARE

Who We Are

GCOMM is an integrated market research company which offers reliable market and business intelligence solutions.

We are proud to set and follow such high standards and integrity in collecting and translating data into insights that enable our partners to make strategic decisions with confidence.

What Make GCOMM

EXPERTISE TECHNOLOGY INTEGRITY

What Make GCOMM

EXPERTISE

Founded and operated by highly competent market research experts, with strong understanding of Vietnam market, GCOMM can provide the most accurate and in-depth research data and analysis to our partners.

What Make GCOMM

TECHNOLOGY

We have never ceased to upgrade ourselves in terms of knowledge, skills and technologies to suite the new advancements and provide better research data and analysis, in a faster and more cost-effective way.

What Make GCOMM

INTEGRITY

GCOMM’s code of ethics and conduct makes sure our deliverables always reveal the true pictures that our clients need to properly understand their markets and businesses.

Our Coverage

Served Brands across 12 sectors

Delivered Projects

Successful Interviews

Recruited Retailers

100400

230.00025.000

Our Methodologies

Qualitative Quantitative

Retail Measurement Online

Our Methodologies

QUALITATIVE

• Focus Group Discussion• In-Depth Interview• Ethnography• Accompanied Shopping• In-Home Visit• In-Store Observation

Our Methodologies

QUANTITATIVE

• Central Location Test• Mystery Shopper• Telephone Interview• Home Placement Test• Door-to-Door Interview

Our Methodologies

RETAIL MEASUREMENT

• Retail Tracking• Store Observation• Pricing Check

Our Methodologies

ONLINE

• Online Survey• Social Listening

OUR SOLUTIONS

What We DoOur market research solutions aim to provide answers which can help business owners, brand makers and marketers to understand their...

... at any stage of their business cycle.

MARKET INSIGHTS

BUSINESS PERFORMANCE

MARKETING EFFECTIVENESS

NEW MARKET OPPORTUNITIES

PRODUCTS/CONCEPTS FEASIBILITY

Our Solutions

USAGE & ATTITUDE (U&A)

Study your consumers’ usage and purchase habit, attitude and behavior towards brands’ images, products and services to identify opportunities for product and market development.

PRODUCT EVALUATIONUnderstand consumers’ evaluation of your product to estimate its launching success or to further improve the current features.

MARKETING DEVELOPMENTAn early evaluation for the effectiveness of your marketing concepts and materials to identify improvement opportunities before officially launching.

Our Solutions

BRAND HEALTH CHECKA thorough examination of your brand’s current positioning and performance in the market, to define its current strengths and weaknesses and also opportunities for improvement and new developments to improve your Brand Equity Index.

CONSUMER SATISFACTIONMeasure the satisfaction level of the consumers for your products and services, and pinpoint the necessary changes to win the hearts of your customers, also a matrix to understand the urgency and importance of changing each of the attributes.

CENSUSMaximize your retail sales effectiveness by having a clear understanding of your key performance factors such as store presence, prices, display, stock, etc of your brand, in comparison with your competitors’.

Our Solutions

RETAIL AUDIT Our stores’ data and analysis in terms of sales, purchases, stocks, distribution and price would provide a clear understanding of your brand’s performance and the direction to develop an effective distribution channel.

FIELD PERFORMANCE Measure the effectiveness of sales/PG teams at stores through the Mystery Shopper methodology.

CALL CENTER RESEARCHQuickly connect with your customers to get their feedback on your product quality or straight-to-the-point business issues that are costly and timely answered.

Central Location Test

One of the most effective quantitative research methodologies in which qualified respondents would be invited to a convenient location to give their feedback on a certain product, packaging or concept, under strict quality control processes.

Market 100

Measure your in-store product performance, retailer’s support, stock availability and promotion effectiveness with GCOMM’s exclusive Outlet Panel of over 100 country-wide stores.

A combined solution between social monitoring and online survey to bring a complete picture of who are talking about your brand, regarding what aspects, on which channels, at what time and why so.

Business Consulting

GCOMM’s experts and partners would thoroughly carry out the necessary audit, research and consult to deliver strategic plans and roadmap which can increase business performance, enhance campaign effectiveness and improve brand equity of our clients.

PROCESSES & STANDARDS

Processes & Standards

Every GCOMM’s project, regardless of being quantitative, qualitative, retail measurement or online ones, undergoes very strict processes and quality assurance standards to make sure the final results reflect the true insights which our clients need to understand before making their next important strategic decisions.

Processes & Standards

Order Step Quality Assurance Standard

1 Detail Project Briefing Compulsory attendance of all project’s stakeholders

2 Category Knowledge Training Training sessions are delivered by client

3 Designing Questionnaire Questionnaire inputting and reviewing performed by client

4 Mock Up Interviews Compulsory attendance of all members involved in this project

5 Fieldwork Preparation

10 Steps to True Insights

Processes & Standards

Order Step Quality Assurance Standard

6 Pilot Interviews Observed by client and QC team is involved to work on QC logic check

7 Interview Execution Data collection finished with 5%. 100% back check on "alarming" field staff

8 Data Inputting and Processing

Data inputting with 5% random double coding

50% random check across coders, 100% recode on “alarming” coders

9 Producing Topline Result

10 Final Report and Presentation

<The process above is applied for quantitative projects. Contact GCOMM for processes of qualitative, retail and online ones.>

10 Steps to True Insights

CLIENT PORTFOLIO

Client Portfolio

Testimonials

“Super fast, very flexible and is always trying to prove the willingness to deliver the excellent result via excellent operational performance.”

Kimberly Clark

“True partner that we can completely rely on.”

Citibank

“GCOMM's fieldwork quality is really reliable among agencies

that we have been working with.”

Masan

Our Partners

OUR TEAM

Our Team

GCOMM team is composed of more than 30 dynamic, talented and knowledgeable professionals who have strong passion for market research and would love to support our clients wholeheartedly.

Key Members

TANG THUY NGAResearch Senior Executive

4 years of experience

NGUYEN NGOC QUANGOperation Senior Manager

9 years of experience

TRAN HUNG THIENGeneral Manager

12 years of experience

THAI HANGResearch Senior Manager

7 years of experience

HUYNH DUC TAMResearch Senior Executive

5 years of experience

THANK YOU