gaskell smarter moblity harnessing the power of its · 3 horizonwatch: top technology trends to...

© 2012 IBM Corporation

Smarter Mobility—Harnessing the Power of ITS

24 August 2012

ITS CanadaMay 2013

Lew GaskellISST Transportation/Public Safety Lead

© 2012 IBM Corporation2

Leaders create opportunities from today’s harsh realities

Declining Budgets

Increasing Threats

Changing Populations

AgingInfrastructure

Innovation

Investment

Community

Sustainability


Analytics Trends to Watch in 2013

1. Customer Analytics: Personalized, cross-channel,

customer-driven analytics will drive new focus on

delivering individualized, personalized digital

experiences

2. Mobile Analytics. Increased use of mobile will

drive requirement for analytics applied to mobile

generated data

3. Social and Textual Analytics. Moving beyond

batch listening, Social Business Managers want to

be able to analyze social conversations and

influencer networks in real time.

4. Predictive Analytics: New innovative applications

of advanced algorithms and modeling techniques

will advance the science of predictive analytics.

5. Real-Time Analytics. As decision makers get a

taste for what can be done, they will want that

information faster…..and eventually in real time

3 HorizonWatch: Top Technology Trends To Watch In 201330 Jan 2013

“International Data Corporation (IDC) forecasts that it (Business Analytics) will continue to grow at a 9.8% compound annual growth rate (CAGR) through 2016 to reach $50.7 billion” – IDC (link)

“Spending on marketing analytics to increase 60% in 3 years.” –Gartner (link)


Analytics Trends to Watch in 2013 (cont.)

6. Interest Grows in Data Visualization: Enterprises

learn that managing and extracting insights from

Big Data is not enough…you need to be able to

display the insights for decision makers.

7. Self- Service. Decision makers will increasingly

want access to simple to use analytic tools that

provide visualization rich output. Oh….and they

want that output on their tablet.

8. Hadoop matures. Hadoop functionality improves

and CIOs begin to consider it for mission critical

applications

9. Data Scientists: There will be a rush to hire skilled

Big Data Scientists, often via services like Kaggle.

10. Education and Training: Big Data & Analytic

Services firms will offer extensive training and

certification programs to try to help fill the

shortages of skilled Data Scientists.

4 HorizonWatch: Top Technology Trends To Watch In 201330 Jan 2013

What is Smarter Analytics?


Smarter Transportation enhances the traveler experience

InfrastructureHuman

Planning and Management

“What used to be a time-consuming process is now accomplished automatically and in real time, allowing

us to make smarter and more timely decisions that keep our city’s traffic flowing smoothly.”

Used intelligent video analytics to provide real-time traffic information to drivers, conduct traffic surveillance and improve city roads.

Bucheon City Official, Korea

Smarter Transportation

Leverage information to create

visibility across transportation

networks and improve

operations

Anticipate commuter demand to

optimize capacity and minimize

congestion

Coordinate resources to assure safety and improve the traveler’s

experience


Un

iqu

e v

alu

e d

elivere

d

Relative scope and complexity of change

� Optimizing network capacity, creating new revenue streams,

gaining deep insights, while enhancing customer experience

Build an Integrated Build an Integrated Build an Integrated Build an Integrated Transport SystemTransport SystemTransport SystemTransport System

Optimize Capacity Optimize Capacity Optimize Capacity Optimize Capacity Across Multiple ModesAcross Multiple ModesAcross Multiple ModesAcross Multiple Modes

Prepare for Smarter Prepare for Smarter Prepare for Smarter Prepare for Smarter TransportTransportTransportTransport

� Enhancing data management capabilities to improve transport

operations

� Integrating key processes to improve operations, insight and

customer experience

Smarter Transport

Assessment & Roadmap

Smarter Transport Agency Asset Management

Smarter Transport Agency Performance

Management -Business & Operations

Traffic Data Warehousing

Real Time Monitoring of

Network + Infrastructure

Digital Video Surveillance – Traffic

& Transit

Multi-modal Integrated Fare Management

Traffic Data Visualization

Demand Management using Tolling/HOT

Lanes

Traffic Management & Predictive Analytics

• Increased sales and profitability

• Improved customer loyalty

• Increased situational awareness

across the entire transport network

• Efficient resource management

• Improved financial reporting

• Improved Return on Assets

• Ability to predict conditions before

they occur

• Reduced network congestion

• Improved citizen satisfaction

Smarter Transport Security Risk Assessment

Enabled by the IBM Smarter Cities Software Solutions

Transport Data Integration

Traffic Simulation & Modeling

Public Transit Network Optimization

Integrated Transport User Account

Demand Management through Parking

Management

Demand Management through complex

Congestion Pricing Schemes

Violations & Enforcement Processing

1 2 3

Value realized

Smarter Mobility Progression


Harnessing Power to create Smarter Mobility

Envision a future where:

� There is a holistic view of the mobility network that incorporates all possible modes of movement—walking, biking, buses, streetcars, rail, underground, ferries, barges, trucks, personal transport, private or public automobiles, or new modes yet to be developed.

� This view can be actively shared in real time with individuals on a personalized basis so that they can make a better choice for their journey.

� Individual journey choices involve changing behaviors to incorporate different modes and timing of travel not previously used.

� High value is realized when someone is a first-time or occasional traveler in any city.

Over 2,000 city

projects leverage

Smarter help them

transform into 21st

century cities


Harnessing Power to create Smarter Mobility

Envision the future today:

–Real time updates

–Make use of travel predictions

–Handle uncertainty & reduce risk

• Offer alternatives to missing connections

–User tracking

–Smart, scalable re-planning

• When plans are invalidated

• When opportunities for better plans arrive

• When user is off-track

–Optimising multi-modal transport network

• Strategic, offline optimisation: e.g., bus schedule refinement

• Online optimisation: optimised response to disruptions

Over 2,000 city

projects leverage

Smarter help them

transform into 21st

century cities


Real time information trip planningNavigation assistance

Integrated ticketing

Customized fares and solutions

Infrastructure optimizationBetter insight for decision making

Operations optimizationBetter quality of services

Gain timeEasier journey

Dynamic offer / demandMultimodal and real time information management

Advanced CRM

Integrated mobility centerAdvanced analysis &

simulations

Dynamic fare management

Power of ITS creates Value

LOCAL AUTHORITIES OPERATORSTRAVELERS

CONGESTION

CHARGEON-DEMAND

SOLUTIONSOPERATIONAL

CONTROL

FARE COLLECTION

Road traffic Bus / Coach Electric vehicles FretCar parkingTaxis Tram / train Bikes

Multimodal Mobility Control Center

Integration & data processing


Smarter Mobility: Client Case Study

Increased information drives smarter mobility solutions

The ongoing project called Optimod’Lyon has been launched

in 2012 by the Grand Lyon (urban community of Lyon France

and its suburbs, in total around 60 cities/villages). It is a public-

private cooperation, it provides the means to coordinate with

other offices and agencies more easily.

The solution enables the delivery of new multi-modal mobility

service to end-users but also enhance the collaboration

between the mayors office, firefighters, transport operators…

They can monitor key performance indicators (KPIs) to avert

disruptions proactively, optimize the use of available

infrastructure and assets to drive cost savings with increased

situational awareness in domains outside transportation, such

as energy, water and many others.

For travelers, it offers real-time information from different

sources and applies Predictive Analytics. It includes all

available modes, allows travelers to set preferences and then

provides optimized itineraries. It guides travelers during the

trip, pushing alerts when conditions change.


Business

Value

Optimize use of existing transport infrastructures

to reduce cost

Increase public transit versus private car reducing

carbon emission

Anticipate/React faster to major incidents

Enhance end-user mobility experience

Increase attractiveness of an area for end users &

businesses

Brief

Description

• Information web site (PC & mobile)

• Personal Journey assistant including a multi-

modal route planner (Web & Smartphone

application)

• Ticket validation with NFC phones & bus

schedule dynamic information with smarter bus

stops

• Real-time & predictive information on transport

• Events handling & collaboration between city

actors

• Incident management with Standard Operating

Procedures

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