gamification world congress 2016 keynote by yu-kai chou
TRANSCRIPT
The Golden Era of Game-Based SolutionsFor: GWC 2016 By: Yu-kai Chou
@yukaichou / #octalysis / [email protected]
Early Pioneer of Gamification for since 2003
Serial Entrepreneur in Gamification
President of the Octalysis Group
Regular Keynote Speaker/Lecturer at Stanford University, Google, LEGO, Accenture, BCG, TEDx
Work featured in Forbes, Wall Street Journal, PBS
Rated #1 in “Top 100 Gamification Gurus” in 2014 and “Gamification Guru of the Year” in 2015
@yukaichou / #octalysis / [email protected]
“Human-Focused Design”• As opposed to “Function Focused Design”
• System that is designed to optimize for the motivations and feelings of the human inside
• ...instead of assuming the people within are robots that will complete the task
vs
“Human-Focused Design”• Gaming industry = first to master Human-Focused Design
• Games have spent decades/centuries mastering how to engage people without a mandated purpose
• Now we are learning from games, hence “Gamification”
@yukaichou / #octalysis / [email protected]
vs
Gamification
+Behavioral Economics
Game Mechanics+Motivational Psychology
+Neurobiology+UX/UI
+Technology Platforms
+Business Systems
=
Gamification
+Behavioral Economics
Game Mechanics+Motivational Psychology
+Neurobiology+UX/UI
+Technology Platforms
+Business Systems
=
Required to make a great game
Gamification
+Behavioral Economics
Game Mechanics+Motivational Psychology
+Neurobiology+UX/UI
+Technology Platforms
+Business Systems
=
Required to make a great game
Combined with Business Systems that generate ROI
More Business Implementations
Games
Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social Influence
-Narrative-Elitism -Humanity Hero-Revealed Heart
-Beginners Luck-Free Lunch-Destiny Child-Creationist
-Status Points-Badges (Achievement Symbols) -Fixed Action Rewards (Earned Lunch) -Leaderboard-Progress Bar-Quest Lists-Dessert Oasis-High Five-Crowning-Anticipation Parade-Aura Effect-Step-by-Step Overlay Tutorial-Boss Fights
-Milestone Unlocks-Real-Time Control-Evergreen Combos-Instant feedback-Boosters-Blank Fills-Plant Pickers-Poison Pickers
-Exchangeable Points-Virtual Goods-Build from Scratch-Alfred Effect -Collection Sets-Avatar-Protection-Recruiter Burden-Monitor Attachment
-Brag Button-Water Cooler-Conformity Anchors -Mentorship-Social Prod
-Friending-Social Treasure/Gifting-SeeSaw Bump-Group Quests-Tout Flags
-Appointment Dynamics-Magnetic Caps-Dangling-Prize Pacing-Options Pacing-Last Mile Drive-Count Down Timer-Torture Breaks-Moats-The Big Burn
-Glowing Choice-MiniQuests-Visual Storytelling-Easter Eggs-Random Rewards-Obvious Wonder-Rolling Rewards-Evolved UI-Sudden Rewards-Oracle Effect
-Sunk Cost Prison-Progress Loss-Rightful Heritage-Evanescence Opportunity
-Status Quo Sloth-Scarlet Letter-Visual Grave-FOMO Punch
Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social Influence
Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social Influence
White Hat + Left Brain (Extrinsic)
White Hat + Right Brain (Intrinsic)
Black Hat + Left Brain (Extrinsic)
Black Hat + Right Brain (Intrinsic)
“Evergreen Engagement”
“Gambling-like guilty addiction”
“Obsessive Short-Term Behavior”
“Overjustification Effect”
Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social Influence
4. White Hat + Right Brain (Intrinsic)
AutonomyMeaningful ChoicesBoosters
“Evergreen Happy Engagement”
@yukaichou / #octalysis / [email protected]
The Promise is still there• Gamification is now going from promising
theory to large scale impact (because of you)
• More revenue going to the space
• Increased sophistication with Intrinsic/White Hat Designs
• Ability to increase motivation and make things engaging will NEVER become obsolete
• Game-Based Solutions and Gameful UX
